

gaming
New Research Reveals 64% of British Gamers Have Increased Their Playtime Over the pandemic
Future plc, the global platform for specialist media and home to leading games sites Gamesradar+ and PC gamer, has shared the results of a new research that examines the state of gaming in the UK.
The research reveals 64% of British gamers have increased their playtime over the pandemic. While two-thirds put this down to increased free time, more than a quarter (27%) said it allowed them to socialise with friends and 16% with strangers.
The research, completed in January 2022, was collected via an online survey of 1032 UK respondents – all recruited independently through Future plc’s independent research platform The Lens. All respondents owned a gaming device and had expressed an active interest in gaming during the previous six months. The nationally-representative survey contained in-depth questions about console and device ownership, next-gen consideration, and other related gaming behaviours among British gamers.
The survey found women are more likely than men to have embraced gaming through the pandemic, with 24% stating their interest increased compared to 15% of men. This trend is especially clear in the mobile gaming space, with women on average spending 11 hours and 50 minutes gaming on phones or tablets per week, compared to 10 hour and 37 minutes for men. Mobile gamers as a whole listed puzzle and word games as their favourite genre, a passion reflected internationally this year with the Wordle “phenomenon” resulting in the New York Times’ purchase of the popular vocabulary puzzle.
Another widely-reported trend, the explosion of digital driven by the pandemic has re-shaped the industry, with the Big Tech giants investing in streaming, digital-only formats, and the “Metaverse”. However, the physical format is still beloved by a significant number of gamers. While 56% of UK gamers have purchased a game digitally in the past 12 months, 42% have bought physical copies, representing a still significant slice of the revenue pie for games manufacturers.
When it comes to consoles, the PlayStation 4 remains the most popular among gamers (29%), followed by the Wii (21%) and Nintendo Switch (18%). Meanwhile, the uptake of next-gen consoles is increasing steadily despite ongoing supply chain issues limiting availability, with 54% intending to buy one in the next year. In this area the PlayStation 5 wins the market; 17% of gamers own one, compared to the 8% who own the XBox Series X and 7% who own the Series S. However, next gen units have ground to make up compared to legacy consoles, with many respondents stating they do not spend enough time gaming to warrant an upgrade (24%). When asked what they would consider purchasing in the future, almost all respondents (96%) cited buying peripheral items related to gaming, led by more than half (51%) who desire a VR headset.
The survey also revealed a passion for PC and Laptop gamers to invest in their devices, with 60% of this audience in the UK intending to upgrade either their whole unit, or parts within it. Future’s audience, in particular, is more likely to invest further in improving their gaming setup than the total population, creating a significant opportunity for gaming hardware manufacturers to reach this passionate and informed audience, and influence where this considerable passion-spend will go.
“We have studied and tracked consumer behaviour in gaming to help us react quickly to the changing demands of our 61.2m global gaming enthusiasts. It’s clear from the study, the gaming industry has flourished during the pandemic, with more people than ever choosing to spend their free time on their favourite device. The rising number of female gamers – especially in the mobile sector – should come as no surprise for those who have been paying attention over the last few years, but they are still an underserved portion of gamers. Though FIFA, Call of Duty Warzone and Call of Duty Black Ops proved to be the most popular games this year, our survey revealed women players prefer casual games which should make advertisers pause for thought,” Richard Thomas, Insights Director at Future, said.
“With Future now reaching 52.6m adults in the UK on a monthly basis, in sectors that include women’s lifestyle and wealth, as well as tech and gaming, our audiences are crucial for gaming brands looking to hit the sweet spot with their ecommerce and advertising campaigns. As gaming becomes increasingly mainstream amongst people in all walks of life, the ability to reach audiences in a variety of sectors and niches will be crucial for the gaming industry through 2022 and beyond,” Richard Thomas added.
gaming
Meet Dodo: The New Home for Crash Gaming Fans

Dodo, the newest player in the iGaming space, officially launches as a dedicated network built entirely around the fast-rising crash and instant games. Created to meet rising player demand, it offers top game reviews, trusted casino listings, and free demo play—all in one place.
Dodo answers a clear market need: a centralized destination designed specifically for crash gaming enthusiasts. Dodo network spans 8 specialized verticals: CrashDodo, WheelDodo, CoinflipDodo, DiceDodo, HiloDodo, LimboDodo, MinesDodo, and PlinkoDodo—each dedicated to a specific instant game format.
“We created Dodo because it was time for a site that treats crash games as a category of their own — not a subgenre or a passing trend. With the format’s rise in popularity, players need a dedicated space where they can explore, compare, and play,” said Ethan Thompson, content lead at Dodo.
Dodo also reflects a wider trend—the growing intersection of crash mechanics and crypto gambling. As localisation and hybrid formats expand, Dodo steps in as a natural platform for discovery, guidance and connection between players and operators.
Dodo’s Key Features:
• Curated crash and instant game selections with a free play option
• Game reviews, expert tips, and easy-to-follow player guides
• Trusted casino listings tailored for crash games fans
• Designed with crypto players in mind, offers crypto-related insights.
The post Meet Dodo: The New Home for Crash Gaming Fans appeared first on European Gaming Industry News.
gaming
Experience a unique Gacha adventure in BGaming’s Infinity Pull

Rapidly expanding content provider takes players on a thrilling anime journey in Infinity Pull
Popular iGaming content provider BGaming invites players to embark on an enchanting anime adventure with the launch of the mesmerising Infinity Pull. Step into a vibrant realm where three captivating goddesses await, each offering unique gameplay and winning opportunities.
Infinity Pull gives players unparalleled control over their gaming experience, enabling them to choose their path from the outset. Players select one of three enchanting waifus: the Blue, Purple, or the Golden. Each waifu represents a different volatility level, with the RTP ranging from 92 to 99%.
Gacha gameplay mechanics were the main inspiration behind Infinity Pull, with the BGaming design team drawing on their love of the genre. The game asks players to wager on cards revealed by the chosen waifu. These cards can award exciting multipliers and instant cash prizes, as well as collectable characters. The game’s unique collection aspect makes it endlessly replayable, with players eager to return and complete their sets. Every 25 duplicate cards collected also reveal an additional chapter of the chosen waifu’s bio, enriching the game’s narrative experience.
Beyond its unique gameplay and mechanics, Infinity Pull also offers flexibility for operators, with the game’s reskinnable design making it perfect for seasonal promotions and themed events.
Alex Baliukonis, Game Design Team Lead at BGaming, said: “We can’t wait to see how players react to what we have achieved with Infinity Pull. What’s great about it is that you don’t need to have ever played a gacha game to enjoy it. It can be picked up and played by anyone.
At BGaming, we are always trying to push the boundaries and try something new. We believe Infinity Pull has the potential to really capture the imagination of players and inspire a whole new take on casual gaming.”
The post Experience a unique Gacha adventure in BGaming’s Infinity Pull appeared first on European Gaming Industry News.
eSports
eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.
“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.
The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.
Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”
The product launch will take place via Kickstarter on the 5th of August!
Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.
The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.
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