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MrQ partners with age verification tech provider HooYu to speed-up KYC and onboarding

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MrQ integrates HooYu KYC tools and UI/UX layer to deliver smoother customer onboarding journey

 MrQ, the UK’s fastest growing online casino, has integrated the HooYu KYC platform to improve its customer onboarding and KYC journey.

MrQ grew by over 300% in 2021 and customers signing up to play casino and bingo with MrQ can now enjoy a quicker yet more robust customer onboarding process that uses multiple KYC technologies to confirm age and identity.

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Smarter technology is one of MrQ’s driving focuses, so when they decided to focus on their customer onboarding journey, they chose HooYu after an evaluation of several KYC providers.

Their new KYC waterfall process uses database checks to confirm name, date of birth and address but where data checks fail, a fully customised HooYu journey is triggered. The customer is then guided through a smooth selfie, ID document and proof of address capture process. HooYu then conducts instant facial biometrics, ID document validation and address proofing processes.

The new MrQ HooYu journey speeds up the user onboarding process, with no need to wait for onerous manual validation checks. HooYu also offers additional features in the HooYu journey such as a payment card check service to automate pay-out checks and open banking to help determine customer affordability.

Savvas Fellas, CEO at MrQ, commented, “HooYu forms a big part of our overall strategy. In addition to that we are really aligned on using technology to push the boundaries of how our underlying businesses operate. We see HooYu as a tool that if leveraged properly can have a huge impact on how streamlined our business can ultimately become”

David Pope, HooYu Marketing Director, added, “Here’s another gaming operator that chose HooYu because of the range of KYC services we orchestrate, the ease of our configuration and integration tools and the quality of the UI that glides the user through their KYC steps.”

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Compliance Updates

Internet Vikings Ready to Support Missouri Sports Betting Market

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Internet Vikings, a licensed in-state hosting provider for iGaming and online sports betting, announces today that, with the voters of Missouri approving Amendment 2, they are prepared to offer their range of hosting solutions to operators and suppliers entering this newly regulating market.

Leveraging an established presence in 24 U.S. States, Internet Vikings is set to offer Missouri tailored, competitively priced hosting solutions.

“With the state officially opening its doors to sports betting, we are ready to provide the secure infrastructure needed to enter this market confidently,” said Rickard Vikström, Founder and CEO of Internet Vikings. “Our team is prepared to act swiftly to support companies seeking a fast, compliant launch.”

To meet the requirements of businesses moving into Missouri’s sports betting space, Internet Vikings’ range of solutions streamlines the setup process. The company’s infrastructure supports performance, flexibility with their new Pay-As-You-Go Cloud bursting, and compliance, ensuring a reliable foundation for those looking to establish a strong foothold in the state.

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“The entire Internet Vikings team is committed to giving operators and suppliers the best possible start, backed by our infrastructure and around-the-clock NOC support,” Vikström added.

With over 16 years of experience, Internet Vikings brings their expertise to Missouri and invites both new and established sports betting businesses to connect and explore tailored solutions designed for this new market.

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Interviews

Peter & Sons- Maths and Mechanics

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Behind every stellar online slot is an equally stellar maths model. These are becoming more experimental as the industry flirts with an increasing array of innovative new mechanics. We spoke to Pablo Martinez, Math/Design Lead and Founder at maverick game studio Peter & Sons to find out more.

 

Do you have to be a maths genius to build a slot machine?

Nah, you don’t need to be a maths genius. It’s more about having the right mix of skills and loving what you do. You need to play a lot of games, see what’s working out there, and understand what makes them fun. Knowing maths helps, sure, but it’s more about creating something players want to keep coming back to.

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Peter & Sons is known for making games that dare to be different, visually and thematically. Is the underlying math equally experimental?

Definitely! We love pushing boundaries, both in how our games look and how they play. Sure, it’s a bit of a gamble to have a bunch of games with unique mechanics, but we’re all about trying new things. Games like Peter Hunter and our upcoming Muddy Waters are great examples — they bring fresh gameplay and new experiences to the table. Each year, we try to put out at least one or two experimental titles, keeping things interesting while mixing them with more familiar styles.

 

Do you come up with the maths model first and then build the game around that? Take us through the process of building the game from start to finish.

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We usually start with an idea for the mechanics first. We make a quick prototype to see if the concept can work with the maths. Then we bring in the art team to brainstorm themes that will fit well. Once we have a basic prototype, we go through a bunch of tweaks and changes until the art, mechanics, and maths all feel right together. It’s a back-and-forth process where we’re constantly finetuning everything to get the best balance.

 

Why do you think a mechanic like Megaways was so successful?

Megaways took off because it’s a fun, exciting mechanic that gave players something fresh, but smart brand marketing really helped it catch on.

 

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Is there pressure as a slots developer to come up with the ‘next’ Megaways?

Not really. Coming up with new mechanics is always fun, but it’s not the only way to make a hit. Plenty of top games are just clever twists on classic mechanics. It’s more about creating a great experience that keeps players coming back, whether it’s something brand new or just a fresh spin on something more familiar.

 

Which slots are more popular, high or low volatility, and why do you think that is?

It depends on the market, but in some unregulated markets — and especially with some operators — high-volatility slots are really popular. A big reason for this is streamers. High-volatility games make for exciting content, so they get a lot of attention and hype online. That thrill factor really draws players in.

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Which is your favorite Peter & Sons mechanic and why?

Right now, I’d say the fishing mechanic in our upcoming game Muddy Waters. It’s a new twist on the fishing genre that really brings something fresh to the gameplay. It’s exciting to take a familiar theme and make it feel totally different.

 

Tell us about the mechanics in your latest release, Barbarossa Revenge.

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Barbarossa Revenge is a pirate-themed, high-volatility game with 243 ways to win. It’s a DoubleMax game, meaning the multiplier doubles with each cascade. You’ve also got Multiplier Jumps and a Cashout feature that guarantees wins. During Free Spins, the multipliers don’t reset and can keep growing unlimited. With a max win potential of 30,000x the bet, this game is a real thrill!

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Latest News

The Power of Partnership: A Celebration with SmartSoft

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At SmartSoft, partnership isn’t just a business strategy, it’s a core value that drives everything they do. Recently, the company hosted a wonderful 3 day event in Georgia to celebrate their partners and present an exciting new project: the Partners’ Club. This gathering was all about connection, collaboration, and a shared vision for the future.

A Closer Look at the Partners’ Club

The Partners’ Club is an exclusive community of SmartSoft partners that focuses on building strong, collaborative relationships. It’s more than just business, it’s about partners coming together to share their stories of success, spread their ideas, learn from one another, and innovate in the gaming industry. Members gain access to unique resources and opportunities while helping to create a community. Through the Partners’ Club, SmartSoft aims to strengthen collaboration and ensure that every partnership leads to shared success and growth.

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At SmartSoft, cooperation is one of the main values driving their mission and the idea of Partners’ Club is based on their values.. As they put it in their brand platform, “Achieving our ambitious goals relies on teamwork and unity. We cultivate collaboration within our team and with our partners, supporting each other, sharing goals, and working together with shared interests.”
This commitment to cooperation was noticeable during the recent Partners’ Club Launch. The event had a full and varied agenda, starting in Tbilisi and moving to Kakheti .For three days, industry leaders and partners from around the world gathered specifically for this occasion, experiencing Georgia’s 8,000-year-old winemaking heritage, exploring it’s rich culture, and enjoying the highlights of Georgian cuisine.

The event brought partners together in a spirit of collaboration, reinforcing the idea that shared success is built on strong, supportive relationships.

The Partners’ Club Launch hosted key partners in a warm and inviting atmosphere. It was a day filled with lively conversations, networking, and brainstorming new ideas. Guests exchanged insights and discussed upcoming projects, all while enjoying delicious food and the company of  industry key-players.

As Guga Gotsadze, managing partner at SmartSoft, proudly stated: “SmartSoft is a true global player, with partnerships spanning Europe, Latin America, Asia, and beyond. Our global reach reflects the trust we’ve built over the years. We collaborate with over 1,500+ partners in the gaming industry, helping to elevate our offerings through innovative games and platforms. We’re dedicated to reshaping the vision of the gambling industry to make it more about fun and less about anything else.”

Being part of the Partners’ Club means more than just attending an event. It’s about joining a community that values innovation, support, and shared success. Members gain access to exclusive resources, insights, and events designed to deepen connections and boost strategic initiatives.

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During the launch, attendees enjoyed a carefully planned agenda filled with engaging experiences and interactive discussions. The venue was welcoming, allowing for personal and professional connections to flourish. Highlights included sneak peeks at upcoming projects and valuable opportunities for partners to share their thoughts and feedback. A video capturing the event’s essence is available, showcasing the inspiring conversations and connections made throughout the day.

But this Partners’ Club Launch is just the beginning! SmartSoft is committed to creating ongoing special experiences for its partners. The company understands that these relationships are not one-time events; they are evolving partnerships that grow and thrive over time. By prioritizing these connections, SmartSoft aims to build a vibrant community that benefits everyone involved, ensuring that together, they can achieve even greater success.

 

In short, Smartsoft’s focus on partnership is not just a business model; it’s a heartfelt commitment to collaboration and community.

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The post The Power of Partnership: A Celebration with SmartSoft appeared first on European Gaming Industry News.

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