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freebets.ltd.uk reports record-shattering month in January 2022

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UK free bets portal, freebets.ltd.uk, has reported a record month in January 2022, having boosted its user numbers by a substantial 45%, year-on-year.

The aggregator business, which provides bettors with up-to-the-minute offers from UK operators, has credited powerful platform updates and the onboarding of new partners for the accelerated growth period it finds itself in.

“Major platform updates have allowed us to offer a 360 service to partners and players alike” comments Steve Gummer, Director of the business.

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‘We have invested heavily in the development of freebets.ltd.uk 2.0 and it has undoubtedly paid off. As well as seeing a significant spike in user engagement and affiliate activity, we have developed some exciting partnerships with both new and established operators. This level of traction has enabled us to offer a diverse range of content to our growing community of bettors, positioning freebets.ltd.uk as a reliable resource for safe betting services and information”.

freebets.ltd.uk has, in recent months, secured deals with operators such as The Pools, FanTeam, Kwiff, Highbet and EnergyBet, with the brand showing an inherent passion for profiling the new wave of bookmakers entering the UK space. This includes crypto bookmakers, esports betting sites and disruptive businesses offering unique services to the British betting community.

freebets.ltd.uk continues to work with more established brands too, having developed partnerships with William Hill, Bet365, Paddy Power, Betfred and the likes.

Abigail Moses, Head of Content for freebets.ltd.uk, is thrilled to have started 2022 on such a strong footing.

“This record month is reflective of our teams’ focus on driving our burgeoning portfolio of affiliation brands. This is supported by the numerous updates and innovative features added to freebets.ltd.uk in recent months.

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“We look forward to continuing to service our passionate community of sports fans and delivering timely content via our numerous channels. 2022 is all about growth and with this record month under our belt, we are well on our way to meeting our market potential even sooner than projected”.

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2025 Tech Trends Report: Info-Tech Research Group Unveils New Insights on the Future of AI, Quantum Computing, and Cybersecurity

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Info-Tech Research Group’s newly released Tech Trends 2025 report highlights six pivotal trends poised to transform the IT landscape in the coming year. As the pace of technological innovation accelerates and organisations are facing unprecedented challenges and opportunities, the firm’s report provides insights into how IT leaders can harness technologies like artificial intelligence (AI), quantum computing, and cybersecurity while mitigating the risks they introduce.

Historically, chief information officers (CIOs) have been tasked with preserving the integrity of an organisation’s past through meticulous recordkeeping. However, in 2025, the global IT research and advisory firm reports that the role of the CIO will evolve as the focus shifts from maintaining the past to forecasting the future. With the rise of generative AI and the impending era of quantum computing, Info-Tech explains that CIOs will need to increasingly adopt forward-thinking strategies to anticipate and simulate future business scenarios.

‘Across the UK, we’re witnessing a transformative shift driven by technological advancements, including in both AI and quantum computing,’ says Nora Fisher, senior vice president of global market programs at Info-Tech Research Group. ‘Sectors such as financial services and healthcare are harnessing the potential of generative AI to enhance customer experiences and operational efficiency. As organisations continue to embrace AI-driven innovations, balancing data security, privacy, and governance remains a top priority.’

The Tech Trends 2025 report is informed by Info-Tech’s Future of IT 2025 survey. The survey gathered responses from nearly 1,000 IT decision-makers globally between March and July 2024, with contributions from key regions such as the UK, the United StatesCanada, and APAC, and representation from 17 industries, including financial services, healthcare, government, and manufacturing. In addition, expert interviews conducted with representatives from organisations such as the Blockchain Research Institue, Nubinary, Kyield, SAS, Xprize Quantum, IBM Quantum Industry & Technical Services, HP Inc., Voices.com, SWEAR, and the University of British Columbia offer in-depth case studies and real-world examples of how organisations are navigating these trends.

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‘At the intersection of digital transformation and exponential AI growth, IT leaders are entering a new era where forecasting probable futures will be just as critical as reporting on the past,’ says Brian Jackson, principal research director and lead author of the report. ‘Our 2025 Tech Trends report provides a roadmap for organisations to harness AI, quantum computing, and cybersecurity solutions to stay ahead of the curve.’

The six key tech trends identified by Info-Tech Research Group for 2025 are:

  1. AI Avatars and Chatbots:
    Generative AI is making it increasingly difficult to distinguish between human and AI-generated interactions. AI avatars and chatbots, now integrated into many enterprise systems, are transforming user experiences and the way organisations handle customer service, software development, and marketing. However, the rise of deepfakes presents new security threats, raising the need for robust AI detection and defence mechanisms. According to Info-Tech’s Future of IT 2025 survey, 70% of respondents are already using generative AI chatbots, with Microsoft Copilot leading adoption at 78.84%.

  2. Deepfake Defense:
    With the increasing sophistication of AI-generated digital humans, deepfakes are becoming a powerful tool for fraud and misinformation. IT leaders are prioritising AI-powered detection tools and content authentication methods, such as blockchain, to combat the rising threat of AI-powered cyberattacks and ensure the integrity of their data. AI ranks as the second-most disruptive force to business operations, just behind talent shortages, with a disruption risk score of 3.55 out of 5, according to Info-Tech’s findings.

  3. Quantum Advantage:
    Quantum computing has moved beyond theoretical exploration and is now accessible through cloud platforms, enabling real-world business experiments. As organisations begin leveraging quantum hardware to solve complex problems, industries such as media, government, and financial services are leading the charge in quantum investments. Thirty-three percent of organisations in the media, telecom, and technology sectors are investing in quantum computing, followed by 27% in the public sector and 20% in financial services.

  4. Post-Quantum Cryptography:
    With the threat of quantum computers breaking current encryption methods looming on the horizon, organisations must prepare for “Q-day.” The adoption of post-quantum cryptography is now a critical priority, particularly for industries handling sensitive data, such as finance, healthcare, and government. Info-Tech reports that 31% of advanced IT departments plan to invest in post-quantum cryptography before the end of 2025, compared to 16% of average IT departments. This preparedness is critical as organisations face increasing risks from ‘Harvest Now, Decrypt Later’ cyberattacks.

  5. Expert Models:
    As AI matures, organisations are increasingly developing custom AI models tailored to their specific industries. These expert models improve the accuracy and relevance of AI outputs, enabling businesses to derive exponential value from AI investments. Info-Tech reports that 80% of high-maturity IT departments, or “Transformers,” have already invested in AI or plan to do so by the end of 2025, compared to 72% of average IT departments. Higher maturity firms are also twice as likely to expect exponential value from AI by 2025.

  6. AI Sovereignty:
    While AI offers significant opportunities, it also poses risks to industries such as music, news, and customer service. The firm explains in the report that organisations are focusing on balancing AI adoption with governance and control to protect sensitive data, reduce costs, and ensure AI performance. By 2026, more companies will run localised AI models to improve cost-effectiveness and maintain control over their AI initiatives. Privacy and security concerns top the list of factors influencing AI investment decisions, with 65% of respondents citing it as a key consideration.

‘Our survey data and expert interviews show a clear path forward for organisations to not only adopt these emerging technologies but also navigate the challenges they bring,’ says Jackson. ‘By understanding the risks and opportunities associated with AI, quantum computing, and cybersecurity, IT leaders can make informed decisions that will drive both innovation and security.’

As organisations prepare for the future of IT, Info-Tech’s Tech Trends 2025 report provides the strategic guidance needed to stay competitive and secure. From leveraging AI avatars and quantum computing to safeguarding data with post-quantum cryptography, the firm advises that IT leaders must act now to future-proof their operations in the coming months.

Download and read the full Tech Trends 2025 report for more insights for the year ahead.

For media inquiries or interview requests with Brian Jackson, lead author of the 2024 report and an expert on emerging technology trends, please contact [email protected]

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Amusnet Announces Partnership with CasinoLandia

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Amusnet has announced partnership with CasinoLandia, a leading affiliate platform dedicated to providing comprehensive insights into the online gaming industry. The collaboration will focus on delivering in-depth reviews of the casino provider’s extensive selection of top-notch casino titles. It will also feature exclusive interviews with Amusnet’s C-level management, providing unique insights into the company’s vision and business strategy.

“We are thrilled to partner with a platform that embodies the innovative spirit and commitment to quality that we value at Amusnet. Looking forward to gaining positive results about CasinoLandia’s in-depth reviews, especially for our standout Coin Gobbler game, and can’t wait to bring even more engaging content to elevate the player experience,” Lillya Chatalbasheva, Chief Marketing and Commercial Officer at Amusnet, said.

“We are pleased to announce our partnership with Amusnet, a recognized leader in slot game development. At CasinoLandia, we highly value the outstanding graphic quality and innovative designs of Amusnet’s slot games. Their commitment to excellence aligns perfectly with our mission to provide top-tier gaming experiences. We look forward to a successful collaboration that enhances our offerings and benefits our players,” Nikola Miroslavov, Chief Operating Officer at CasinoLandia, said.

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CasinoLandia is recognised for being a guide to online gambling, brimming with articles, analysis and detailed iGaming reviews. Their team is dedicated to creating thorough reviews of significant online slots, covering the best online casinos, emerging casino sites, the latest bonus promotions, software developers, crypto casinos, sports betting options and much more. CasinoLandia provides expert insights into how the mechanics of online gambling work but also helps players identify the best gambling destinations tailored to their needs and preferences.

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QiH Group unveils full sports betting vertical ahead of Premier League kick off

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UK-based top affiliate QiH Group has diversified into the online sports betting arena for the very first time ahead of the new Premier League season this Friday.

The new launch will cover four sports initially – horse racing, football, boxing and the NFL – across digital marketing channels Google, PPC, SEO, programmatic, Facebook, Snapchat and Twitter.

The launch will be led by the affiliate’s new-look Podium Bets brand, which showcases the best online sports betting operators alongside daily promotions, best odds guaranteed, and free-to-play games.

QiH capitalised on the intense interest during this summer’s Euro 2024 tournament to perform a successful soft launch of the sports betting division.

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This culminated in the execution of 350 campaigns across paid channels, which delivered a prospect list of more than 25,000 sports customers and approximately 7,500 conversions.

Double trouble

The number of operator partners onboarded into QiH sports also more than doubled in the last two months, as the quality of the customer offering was improved and implemented.

QiH Group chief marketing officer David Murphy expects the new division to contribute 15% to revenue activity in FY ‘24/’25.

“The Euros were the launchpad of a long-held ambition for the company to expand into sports and it has been a fantastic success,” says Murphy.

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“It is a strategic goal for QiH to deliver not just volume, but also quality, by targeting sports enthusiasts in quality channels while ensuring that our partners can jointly prosper in our vertical expansion.

“We are committed to providing sports fans with the same level of excellence and innovation that has defined our market-leading casino offerings.

“I am incredibly proud of our team’s efforts to expand into sports betting. This is just the beginning, and we have a lot more in store for end users and crucially, our operator partners,” Murphy concludes.

Sports-focused Podium Bets has gone straight into the QiH brand portfolio alongside premium casino offerings such as SlotsWise and StrikeWild.

Camilla Rodrigues, Affiliate Manager for Betrino, said: “Since partnering with Podium Bets at the beginning of this year, we’ve seen remarkable growth in our business. Their team has been exceptional in understanding our unique needs and crafting strategies that have yielded fantastic results. Thanks to their expertise, we’ve not only exceeded our initial expectations but have also been able to onboard more brands, further expanding our reach and success in this space.”

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James Dominique, Affiliate Manager at Lottoland, said he’s been impressed with Podium Bets’ results in just a short amount of time: “We’ve recently launched with Podium Bets and have seen some fantastic results so far. Our account manager has been outstanding in onboarding our unique brand, which isn’t a typical sportsbook, and finding a way to make it profitable for us.”

The post QiH Group unveils full sports betting vertical ahead of Premier League kick off appeared first on European Gaming Industry News.

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