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Innovative Technology’s age verification technology accepted for UK Home Office Government trial
Innovative Technology, who provide a range of biometric solutions designed to estimate age, have been approved as a participant in a UK Government programme piloting age verification technology for the retail sale of alcohol. The Home Office invited organisations to propose digital methods of checking customers’ ages while purchasing alcohol. The regulatory ‘Sandbox’ trial which will run between January and May 2022, will still require humans to check customers ages, but the technology will be used to help retailers abide by the law currently in place to prevent alcohol being mis-sold to anyone underage.
Dr. Andrew O’Brien, ICU Product Manager said, “We are delighted to be accepted into the UK Government Sandbox scheme and see all our hard work undertaken over the past few months come to fruition. Our team have liaised with local licensing authorities, local police officers and local councils to ensure our solution (ICU) is both safe, legal and meets the criteria of the scheme. ICU age verification technology will now be piloted in several convenience stores in the Northwest of England, and we will closely monitor our test sites to ensure we support the retailers’ and collate the relevant data throughout the trial.”
“ICU performs anonymous age estimation completely offline, so no images or data are stored, maintaining privacy. We design and train our own algorithms to check age and the accuracy of our solution has been independently tested by the Age Check Certification Service (ACCS) who found that it underestimates age by only 0.19 years, which establishes ICU as the most accurate independently tested system worldwide.”
Tony Allen, Founder and Chief Executive of ACCS said, “Facial analysis software essentially uses different features of a customer’s face to evaluate and establish their age. The technology behind the ICU age verification device earned independent recognition from the ACCS during a series of accuracy tests which took place in April 2021, concluding that their solution is fit for deployment in a Challenge 25 policy area.”
The Sandbox trial provides an opportunity for industry standards approved by the ACCS to be tested in a small, controlled environment. It will test the practical use of age verification technology in real world situations to gain a better understanding of the implications.
Andrew continued, “A core objective for us during this trial is to understand the impact such technology can have in helping to reduce any potential abuse and aggression directed at staff who refuse underage customers attempting to buy alcohol. We believe this simple tool will have a significant impact to support retailers in adhering to the 2003 Licensing Act. From large supermarket chains to corner shops, we have ensured our product is accessible for all with simple deployment and minimal resources required. Plus, ICU has no recurring transaction fees, we do not charge per age estimation making it a cost-effective solution.”
Last year, the British Retail Consortium wrote to Prime Minister Boris Johnson, highlighting a 76% rise in abuse to staff during the pandemic, and citing identity checks as a trigger point.
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Spinomenal, the leading iGaming content provider, has made its US debut after launching an exciting collaboration with a leading operator in the state of New Jersey, and is anticipating many more valuable collaborations with top tier online casinos.
Following impressive growth rates, Spinomenal is making a major move into the New Jersey iGaming market, marking a key step in its global expansion. By entering this crucial U.S. region, Spinomenal will bring its innovative games to a new audience, strengthening its presence and leadership in the iGaming industry.
Spinomenal’s specially selected titles will be going live via Pariplay’s Fusion aggregation platform in the New Jersey market. Some of the outstanding titles being made available for NJ players are Demi Gods II, Majestic Wild Buffalo and Kitsune’s Scrolls.
This marks a major milestone in Spinomenal’s strategic expansion plan, as this debut establishes the company’s initial presence within the New Jersey market, with further growth anticipated across the US iGaming ecosystem. This move underscores Spinomenal’s commitment to expanding its global footprint and further solidifying its position as a leader in the online casino industry.
Lior Shvartz, CEO for Spinomenal commented: “After a decade of establishing and positioning Spinomenal as a leading provider in the iGaming industry, we have now taken a big leap and will provide our exciting content to the esteemed New Jersey audience. We are highly optimistic about entering this prominent market, following the process of obtaining approval from the DGE.”
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Hard Rock International
Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards
Hard Rock International announced that Hard Rock Bet is now fully integrated into Unity by Hard Rock, a one-of-a-kind loyalty program that rewards members for doing the things they love across Hard Rock’s portfolio of more than 200 locations including hotels, casinos, cafes, and Rock Shops around the world.
Hard Rock Bet, Hard Rock International, and Seminole Gaming’s top-rated sports betting and online casino platform, will maintain its free online Loyalty Rewards program, which gives players the opportunity to earn points and one-of-a-kind rewards for their play. With the Unity integration, players will earn Tier Credits for both programs with their online play at Hard Rock Bet and can seamlessly transfer points between the two programs for online and on-property rewards. Upon signing up for Hard Rock Bet, players will automatically be registered for a Unity by Hard Rock account if they aren’t already a member.
The complimentary Unity by Hard Rock global loyalty program offers an array of benefits and services at participating Hard Rock locations where members can earn and redeem Unity Points toward free nights, dining experiences, great merch, and free play. Hard Rock also embarked on a partnership with Royal Caribbean International and Celebrity Cruises to reward travelers on land, sea and at ports of call with reciprocal benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club. Now inclusive of Hard Rock Bet players, members gain exclusive access to offers, promotions, and rewards, as well as discounts to participating Hard Rock properties.
“Integrating Hard Rock Bet into Unity will be a game-changer for guest engagement. This enhancement not only offers a fun, interactive way for guests to earn points when placing bets, but also significantly boosts loyalty. By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at Hotels, Casinos, Cafes, Rock Shops and entertainment venues,” said Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming.
The post Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards appeared first on Gaming and Gambling Industry in the Americas.
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