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BK8 has become the official Global Betting Partner of Huddersfield Town for the remainder of the 2021/22 season

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BK8 were founded in 2014 and primarily operate in the Asian market, but is now targeting expansion into other territories. The company has a lengthy relationship with football, previously working with the likes of John Terry and Robin van Persie.

This new partnership will see the company’s logo become visible on several club assets, including match day perimeter board advertising and on the players’ non-match day training kit.

Town join the likes of La Liga clubs Valencia CF, Athletic Club de Bilbao, Villarreal CF, RCD Mallorca and Elche Club de Fútbol in establishing a partnership with BK8 this season.

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Huddersfield Town Chief Executive Mark Devlin commented:

“We have spent a lot of time speaking to BK8 in order to understand their values.

“We’ve come to know the central team at BK8, and how they want to operate as a company. BK8 have made a lot of positive moves in recent months and their work with former England footballer Kelly Smith and her charity bears testimony to their efforts.

“We’re confident that they have acted positively and will continue to contribute to grassroot football. Therefore, we are glad to enter into this partnership with BK8 which potentially could grow in the coming years.”

BK8’s European Managing Director, Michael Gatt, explained:

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“We are absolutely delighted to have partner with Huddersfield Town as their Official Global Betting Partner and we are thrilled that they have been able to see the positive changes we have made as brand in recent months to make this possible. In fact we do have plans to work with Huddersfield in some grassroots activation in coming months.”

CEO of Outlast Sports, Salauddin Sinnakandu, who brokered the collaboration for BK8, added:

“After the La Liga and Kelly Smith activations we put in place, this deal is very much the next phase of the brand’s strategy to engage in the football market in the UK. Being part of that community, specifically in Europe and Asia, will be the focus in the coming months.”

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In the Game with Betandyou: major updates and what to expect this season

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Betandyou is entering the new season refreshed. The changes have touched every aspect: new positioning, an updated team, ambitious goals, and even more rewards for players. The company aims to create the best experience for everyone who joins its community.

“In the Game” – the new slogan of Betandyou

Betandyou is becoming an even more player-centric brand. The new slogan, “In the Game,” reflects the company’s mission: to make the gaming experience as exciting and comfortable as possible. To achieve this, not only has the brand communication changed, but the internal structure has also been reorganized—new departments for player interaction have been introduced, ensuring faster issue resolution and personalized offers.

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“We are evolving to become even more convenient and to provide a top-tier service for our players. Every update is aimed at enhancing user experience and making Betandyou the best place to play,” commented the CEO of Betandyou.

A renewed approach to player interaction

Over the past six months, the Betandyou team has conducted in-depth research into its audience, their interests, and needs. Based on this research, new special offers, personalized promotions, and enhanced communication have been introduced. Communication is now simpler, more accessible, and easier to understand. Additionally, the company has localized the platform for key regions, ensuring players from all over the world feel at home.

Technical updates

  • New homepage – everything players need on one screen.
  • Simplified navigation – favorite games are accessible in one click.
  • Visual refresh – bright colors and modern design to please even the most discerning aesthetes.

Bonus and Promo Updates
Key regions now feature improved welcome bonus conditions, and the range of promotions has grown significantly. Betandyou offers even more rewards and activities, making the gaming experience even more exciting.

Welcome Package

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  • 1st Deposit – 100% Bonus
  • 2nd Deposit – 50% Bonus
  • 3rd Deposit – 25% Bonus
  • 4th Deposit – 25% Bonus

These updated bonus conditions are part of Betandyou’s broader strategy to enhance player engagement and provide more value. Continuing to refine its promotions to meet the needs of a growing audience.

The post In the Game with Betandyou: major updates and what to expect this season appeared first on European Gaming Industry News.

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Tower Rush by Galaxsys Wins ‘Best New Game 2025’ at AIBC Eurasia Awards

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Galaxsys is proud to announce that one of its latest game releases, Tower Rush, has been named “Best New Game 2025” at the AIBC Eurasia Awards.

The AIBC Eurasia Awards celebrate the best in innovation and excellence across the iGaming industry, bringing together industry leaders to recognise the year’s top performers. Galaxsys is proud to be among this year’s winners, with its new turbo game, Tower Rush, receiving its second award as “Best New Game 2025”.

Tower Rush, a unique blend of strategy and thrill, has quickly gained popularity across multiple regions. The game’s unique mechanics challenge players to think strategically while keeping the gameplay fun and intuitive.
By making quick decisions and balancing risk and reward, players build an endless chain of floors, stacking them to achieve the highest possible odds. This combination of intuition and strategy has made Tower Rush a standout addition to Galaxsys’ portfolio.

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Hayk Sargsyan, CEO of Galaxsys, commented, “Tower Rush receiving its second industry award, this time at AIBC Eurasia, is a proud moment and a great achievement for us. It’s also a clear sign that our vision for engaging, high-quality games resonates with both players and industry experts. We’re thankful for this recognition and feel even more motivated to continue pushing forward. With the new releases we have planned for this year, we’re determined to keep raising the bar with each game, bringing fresh and innovative experiences to players around the world.”

Galaxsys is passionate about developing innovative, engaging, and visually attractive games. Tower Rush exemplifies this dedication, combining dynamic gameplay with interactive design to offer players a thrilling and rewarding experience.

The post Tower Rush by Galaxsys Wins ‘Best New Game 2025’ at AIBC Eurasia Awards appeared first on European Gaming Industry News.

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A new report from Slotegrator: 10 myths about gambling

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Slotegrator releases its downloadable reports on a monthly basis. This time, it’s an overview of some common misconceptions about running a gambling business, essential reading for new operators.

Is running an online casino or sportsbook a foolproof enterprise? Are all players addicts? Is geographical expansion the only way operators can grow their business? Plenty of new operators might think so — and they won’t be the ones who last.

An online casino or sportsbook can be a fantastic and flourishing business. But if you build your platform on a foundation of false beliefs, it will never withstand the test of time. New iGaming operators who base their strategies on misconceptions will make wrong decision after wrong decision, ultimately leading to a very short-lived business.

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That’s why it’s best to take a beat and do some research before diving in. They should find out which laws actually apply to their business, the different risks they’ll face once their platform is up and running (and there are plenty), what kind of player acquisition and retention strategies will work for them, and — most importantly — what kind of help they’ll need, and where and how to get it.

In Slotegrator’s latest report, the company collected 10 common myths about the online gambling industry and tore each one apart, revealing the truth behind them and clearing up any wrong ideas a reader might have. As an added bonus, they indicate which of their products and solutions correlate with the best efforts to avoid falling victim to each stereotype, like how their Telegram Casino solution can help iGaming companies expand their business, and how their APIgrator game integration solution can give you the game portfolio you need to keep players coming back (because offering a few favorite games isn’t enough anymore).

Any new operator in the early stages of planning, preparing, or launching an online business would find it well worth their time to learn everything they can from the insightful report, from the nuances of running an international business to the complexities of planning an effective marketing strategy for an online casino or sportsbook.

“We have experience in responding to various gambling operators’ requests in different regions and niches, and we know what ideas normally end in failure. Our mission is to minimize mistakes and help businesses to prevent crises. That’s why we developed our solutions for online casinos and sportsbooks, and that’s also the reason why we keep generating informative articles and other Academy materials,” comments Yana Khaidukova, the Managing Director of Slotegrator.

 

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Download the PDF on the Slotegrator’s website and contact the company team to ask any additional questions.

The post A new report from Slotegrator: 10 myths about gambling appeared first on European Gaming Industry News.

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