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European Gaming Congress 2024

Compliance Updates

ASA Bans 7 Crypto Ads in the UK

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UK advertisements watchdog has banned seven cryptocurrency ads by categorising them as “red-alert priority”. The banned ads include ones by Coinbase and Papa Johns.

The Advertising Standards Authority (ASA) said its rulings follow proactive monitoring of cryptoasset ads, and form part of a wider project that will eventually shape specific guidance around advertising these products in 2022.

It added that consumers need to know about the risks of investing in cryptoassets and companies should make sure that their ads aren’t misleading or socially irresponsible, and don’t take advantage of consumers’ lack of awareness around these “complex and volatile products”.

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A Twitter bio for a cryptocurrency trading platform Coinburp, cryptocurrency promotion by Papa John’s and a digital poster for online cryptocurrency exchange Payward were all banned, mainly for “irresponsibly taking advantage of consumers’ inexperience.”

The Coinburp ad also failed to illustrate the risk of the investment, ASA said.

A YouTube video promoting Exmo Exchange, an in-app ad for Luno Money, a paid-for Facebook ad for Coinbase Europe, along with an ad for eToro were also among the offenders.

“We’ll continue to review cryptoasset ads over the next few months, not just for cryptocurrencies but also for nonfunglible tokens and fan tokens, and this will feed into our future enforcement work and guidance,” the authority said.

“Cryptoassets are a red-alert priority issue for us, so we’re conducting proactive monitoring and interventions where we find issues,” said Miles Lockwood, director of complaints and investigations.

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“Our rulings published today and over the next few weeks will shape follow-up enforcement work in the new year to bring all cryptoassets ads into line with our expectations and will form the basis of updated guidance.”

“We won’t hesitate to take action against ads that break our rules. We encourage anyone with any concerns about ads they’ve seen to get in touch.”

Elizabeth Rayment, director at Your Mind Media, said the ban of the crypto-related ads by the UK watchdog “comes as regulators move to set up rules around the crypto industry in general, be it trading or advertising to protect retail users”.

“While cryptocurrencies have gained significant popularity recently they are still unknown to many consumers. The understanding of cryptocurrencies, their financial impact and the risk they involve remains limited among the general public and as such, advertising to them can be seen as concerning.”

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Compliance Updates

REEVO Secures Swiss Market Certification – Expanding Opportunities for Leading Brands!

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REEVO, the leading B2B games content and aggregation platform, is thrilled to announce that we’ve officially been granted certification to offer our in-house games to top-tier brands targeting the Swiss market!

This exciting milestone unlocks new possibilities for partners looking to captivate their players with our cutting-edge portfolio. From visually stunning slots to innovative game mechanics, REEVO’s games are designed to deliver engaging, high-performance experiences across all devices.

With a proven track record of success, our games are not just built to entertain—they’re built to drive results.

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  • Certified for Switzerland: Expand your offerings in a lucrative market with certified, compliant games.
  • High-Performance Content: A diverse range of in-house slots, designed to capture player attention and deliver results.
  • Seamless Integration: REEVO’s platform ensures quick and efficient deployment for uninterrupted player experiences.

Now is the perfect time to elevate your game portfolio with REEVO’s certified content!

The post REEVO Secures Swiss Market Certification – Expanding Opportunities for Leading Brands! appeared first on European Gaming Industry News.

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Compliance Updates

Vixio Supports NCPG in Groundbreaking Responsible Gambling Review of US Sports Betting Regulations

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A first-of-its-kind comparative analysis state-by-state, the report evaluates states’ regulations against NCPG standards

Vixio, a leading provider of regulatory intelligence solutions and research services, is proud to support the National Council on Problem Gambling (NCPG) by producing a groundbreaking research report that cross-references states’ online sports betting regulations against NCPG’s Internet Responsible Gambling Standards (IRGS).

The new report involved a thorough analysis of the applicable laws, regulations and standards of every U.S. state with legal mobile sports betting in order to assess how closely their formal regulatory requirements align with the independent best practices recommended by the IRGS.

Keith Whyte, NCPG Executive Director, explains, “Partnering with Vixio Regulatory Intelligence on this landmark evaluation allowed for NCPG to highlight both the progress made and the critical gaps that remain in the alignment of state sports betting regulations with NCPG’s player protection standards. The report offers a comprehensive framework for states seeking to improve consumer safeguards and promote responsible gambling.”

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Vixio Chief Analyst James Kilsby joined NCPG experts for a webinar to digest the report on September 24. Kislby will also be moderating a panel at G2E Vegas on U.S. sports betting’s ever-changing regulatory landscape.

“At Vixio Regulatory Intelligence, we are committed to providing independent, data-driven insights and research that help regulators and policymakers make informed decisions,” Kilsby said. “We’re proud to partner with the National Council on Problem Gambling to drive positive regulatory changes and ensure player protection remains a top priority in this evolving industry.”

The report analysed jurisdictions that offered legal mobile sports wagering as of June 2024, comprising 30 different states and the District of Columbia.

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Compliance Updates

PIN-UP Global Intends to License the Platform for the Peruvian iGaming Market

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As required by Peruvian law, international iGaming holding company PIN-UP Global intends to license its software and find a partner company.

In the context of changes in the regulation of the iGaming market in Peru, PIN-UP Global initiated the process of licensing its products and searching for licensed partners, notifying the government authorities. For the period it will take to enter the Peruvian market under the new legislation with a future partner, the holding company officially prohibits the use of PIN-UP products and brand in the region.

For the holding company, this is a consistent continuation of its journey into the B2B market, which opens up new opportunities for partnerships and will allow to provide a better user experience with PIN-UP platforms. The main objective of the holding company is to conduct efficient and transparent operations in all markets, relying on the legislation of each jurisdiction.

Recall that earlier PIN-UP Global updated the list of countries in which the use of the brand and its products is prohibited. PIN-UP as the leader of the iGaming market makes such strategic decisions taking care of its reputation and complying with the principles of responsible gaming.

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