Latest News
Racecourse Media Group and HBA Media unite to maximise international media rights for British and Irish horseracing
Racecourse Media Group (RMG), responsible for a range of racecourses’ media rights businesses, is delighted to be collaborating with HBA Media, the pre-eminent horseracing media rights agency, to market and distribute British and Irish horseracing to an international audience, as part of a three-year representation agreement.
The new arrangement means HBA Media, working closely with RMG, will globally showcase RMG’s British and Irish portfolio, including feature events such as the Randox Grand National Festival, the Cazoo Derby Festival, the Qatar ‘Glorious Goodwood’ Festival, the Welcome to Yorkshire Ebor Festival, Longines Irish Champions Weekend and QIPCO British Champions Day. The international showpiece events – the Dubai World Cup Carnival and the Bahrain International Trophy – are also among the portfolio.
The deal complements HBA Media’s existing commercial agreements with Ascot Racecourse that incorporates the Royal Meeting as well as all their Flat and National Hunt racing, plus the very best overseas contests, such as the Lexus Melbourne Cup, the Breeders’ Cup, the Pegasus World Cup and the richest race in the world – the Saudi Cup, which has been granted valuable Group 1 status.
This new portfolio of top-class events forms an unrivalled year-long international racing calendar and a one-stop shop for broadcasters looking for premium horseracing.
Henry Birtles, Chief Executive of HBA Media, said: “Our new alliance with RMG as distribution partner for their premier British, Irish, Dubai and Bahrain racing further bolsters HBA Media’s ability to package the very best events from around the world under one umbrella, to the benefit of all federations we are fortunate to work with and represent. Through this aggregation of global rights, we can look forward to leveraging the unique nature of each individual event, driving a higher commercial outcome for the collective. Our broadcast clients have been eager for one consistent package of racing that covers 12 months of the year. We are delighted to be teaming up with the highly respected RMG and believe that this collaboration not only adds further weight to our offering, but it completes the circle.”
Martin Stevenson, Chief Executive of Racecourse Media Group, added: “HBA Media has consistently delivered significant value from international media rights over a 15-year period and we are delighted that, through the combined packaging of both our content sets, British and Irish racing can reach a greater global audience. The broadcast landscape remains a competitive market and, for horseracing to thrive, the need for a month-to-month compelling sporting calendar is now stronger than ever and something that this collaboration can effectively deliver.”
Gambling in the USA
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View a video version of this story
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Latest News
Atlaslive Partners with Oddin.gg to Elevate Esports Betting in LATAM, Offering 24/7 Betting Markets and Cutting-Edge Odds Feed
Atlaslive, a leading provider of innovative iGaming software solutions, has announced a strategic partnership with Oddin.gg, the premier B2B provider for esports betting. This collaboration will enable Atlaslive to expand its comprehensive Sportsbook offerings, providing LATAM operators with cutting-edge esports betting services that feature real-time odds, live streams, and a wealth of fast-paced betting markets.
“As a company committed to providing scalable, reliable, and flexible iGaming solutions, our partnership with Oddin.gg is the perfect complement to Atlaslive’s mission of delivering excellence to our partners,” said Lidiia Vakulenko, COO of Atlaslive. “This collaboration enables us to bring the full potential of esports betting to the LATAM market, offering our partners advanced tools for managing odds and creating a more engaging experience for esports fans.”
By integrating Oddin.gg’s award-winning esports betting ecosystem, Atlaslive enhances its dynamic iGaming Platform with an unrivaled esports betting experience. This includes an esports-centric odds feed and 24/7 content, ensuring that operators can consistently offer a dynamic range of markets to eager bettors. Oddin.gg’s seamless iFrame solution also simplifies the front-end integration for Atlaslive’s partners, allowing for efficient access to a wide array of esports events and betting options with minimal operational overhead.
Oddin.gg is renowned for its end-to-end esports betting ecosystem, which includes a multi-award-winning odds feed, risk management services, live esports data, and a variety of other solutions tailored to the needs of esports operators. This partnership is poised to accelerate the growth of esports betting in Latin America, a region experiencing a surge in interest for competitive gaming.
“Partnering with Atlaslive is a natural step in expanding our presence in Latin America, which we consider our second home,” said Marek Suchar, Managing Director at Oddin.gg. “As a platform deeply rooted in the region’s B2B landscape, Atlaslive brings a focus on delivering a trustworthy, flexible, and scalable solution. Together, we’re eager to push the boundaries of esports betting in this high-potential market. Through our collaboration, we aim to offer an unparalleled esports betting experience, catering to the rapidly evolving needs of LATAM operators and bettors.”
With esports growing in popularity across Latin America, this partnership solidifies Atlaslive’s role as a key player in the region’s iGaming sector. The addition of Oddin.gg’s advanced esports offerings allows Atlaslive to better serve operators looking to tap into this rapidly evolving market.
The post Atlaslive Partners with Oddin.gg to Elevate Esports Betting in LATAM, Offering 24/7 Betting Markets and Cutting-Edge Odds Feed appeared first on European Gaming Industry News.
COO of Atlaslive
Atlaslive Partners with Oddin.gg to Elevate Esports Betting in LATAM, Offering 24/7 Betting Markets and Cutting-Edge Odds Feed
Atlaslive, a leading provider of innovative iGaming software solutions, has announced a strategic partnership with Oddin.gg, the premier B2B provider for esports betting. This collaboration will enable Atlaslive to expand its comprehensive Sportsbook offerings, providing LATAM operators with cutting-edge esports betting services that feature real-time odds, live streams, and a wealth of fast-paced betting markets.
“As a company committed to providing scalable, reliable, and flexible iGaming solutions, our partnership with Oddin.gg is the perfect complement to Atlaslive’s mission of delivering excellence to our partners,” said Lidiia Vakulenko, COO of Atlaslive. “This collaboration enables us to bring the full potential of esports betting to the LATAM market, offering our partners advanced tools for managing odds and creating a more engaging experience for esports fans.”
By integrating Oddin.gg’s award-winning esports betting ecosystem, Atlaslive enhances its dynamic iGaming Platform with an unrivaled esports betting experience. This includes an esports-centric odds feed and 24/7 content, ensuring that operators can consistently offer a dynamic range of markets to eager bettors. Oddin.gg’s seamless iFrame solution also simplifies the front-end integration for Atlaslive’s partners, allowing for efficient access to a wide array of esports events and betting options with minimal operational overhead.
Oddin.gg is renowned for its end-to-end esports betting ecosystem, which includes a multi-award-winning odds feed, risk management services, live esports data, and a variety of other solutions tailored to the needs of esports operators. This partnership is poised to accelerate the growth of esports betting in Latin America, a region experiencing a surge in interest for competitive gaming.
“Partnering with Atlaslive is a natural step in expanding our presence in Latin America, which we consider our second home,” said Marek Suchar, Managing Director at Oddin.gg. “As a platform deeply rooted in the region’s B2B landscape, Atlaslive brings a focus on delivering a trustworthy, flexible, and scalable solution. Together, we’re eager to push the boundaries of esports betting in this high-potential market. Through our collaboration, we aim to offer an unparalleled esports betting experience, catering to the rapidly evolving needs of LATAM operators and bettors.”
With esports growing in popularity across Latin America, this partnership solidifies Atlaslive’s role as a key player in the region’s iGaming sector. The addition of Oddin.gg’s advanced esports offerings allows Atlaslive to better serve operators looking to tap into this rapidly evolving market.
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