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BGC Calls on UK Government to Put Child Protection “Front and Centre” of Gambling White Paper
The Betting and Gaming Council (BGC) has called on the UK Government to make child protection a priority in its forthcoming Gambling White Paper.
Chief executive Michael Dugher made the call as the BGC highlighted the work already done by the regulated industry to keep young people safe.
He said the measures were in “stark contrast” to the unsafe unregulated black market online, which has none of the safer gambling measures offered by BGC members, like strict age verification checks.
In all, 15 child protection measures have been introduced since 2019, when the BGC was established, with further measures planned in the months ahead.
They include the £10m Young People’s Gambling Harm Prevention Programme, which is delivered to children, teachers and youth workers across the UK by leading safer gambling charities YGAM and GamCare.
Earlier this year, BGC members introduced new rules aimed at ensuring that children cannot view gambling ads on football clubs’ official social media accounts.
BGC members also introduced new age gating rules on advertising on social platforms, restricting the ads to those aged 25 and over for most sites.
Early results from one operator showed a 96% drop in views of social media advertisements by those aged 18–24 in the final three months of 2020, compared to the same period the year before.
The whistle to whistle ban on TV betting commercials during live sport before the watershed has led to a 97% reduction in the number of young people viewing such ads at that time.
As a further example of our members’ commitment to child protection, figures released by independent analysts Serve Legal revealed that betting shops’ record on age verification checks are better than those of supermarkets, convenience stores and petrol forecourts.
Ninety per cent of betting shops have passed “secret shopper” checks in 2021 so far, compared to 83% of convenience stores, 77% of supermarkets and 76% of petrol forecourts.
The BGC is also working with social media platforms and search companies to look at ways of allowing individuals to unsubscribe from betting ads.
The BGC is also calling on others in the regulated betting and gaming industry, and those selling products such as scratch cards in convenience stores and fruit machines in pubs, to follow the lead of betting shops in their success with independent age verification checks
In a sign that the work the BGC has done is having an impact a recent report by the Gambling Commission showed that the rate of problem gambling for 16 to 24-year-olds had fallen from 0.8% to 0.4%.
According to separate Gambling Commission data, the proportion of young people saying they had gambled in the previous seven days fell from 23% in 2011 to 11% in 2019. The regulator also found that the main forms of gambling by 11 to 16-year-olds are playing cards, private bets with friends, scratchcards and fruit machines, not with BGC members.
BGC Chief Executive Michael Dugher said: “We strongly support the Government’s Gambling Review, which highlighted the protection of children and vulnerable people in a fair and open gambling economy as one of the Government’s main priorities. We therefore hope that child protection will be front and centre of the forthcoming white paper.
“It is clear that the steps BGC members have taken over the previous two years are now providing results.
“Nevertheless, we are not complacent, and protecting young people remains our top priority as we continue raising standards across the regulated industry.
“The BGC and our members will continue drive further changes to prevent under-18s and other vulnerable groups from being exposed to gambling advertising online.
“The regulated betting and gaming industry is determined to promote safer gambling, which is in stark contrast to the unsafe and growing online black market, which has none of the safeguards which are commonplace among BGC members.”
Bill Hornbuckle
MGM Resorts Announces New Employment Agreement with CEO & President Bill Hornbuckle

MGM Resorts announced that it has reached a new employment agreement with CEO & President Bill Hornbuckle through December 31, 2028. As part of his new employment contract, the Company has also agreed to offer Hornbuckle an advisory agreement at the end of the term to assist with its integrated resort project in Osaka, Japan until its opening.
“Bill is an exceptional, visionary leader who successfully guided the company through the COVID-19 pandemic while also positioning the business for long-term growth through new digital ventures, strategic M&A opportunities, and expansion into new international markets. Bill has earned the trust, respect and admiration of his employees, peers, shareholders and this Board. We’re thrilled that he has agreed to remain in his role for the foreseeable future,” said Paul Salem, Chairman of the MGM Resorts Board of Directors.
“I am honored to continue leading this company at an exciting time of both digital growth and resort expansion in places like New York, Japan, Brazil and the Middle East. Our best days remain in front of us, and I’m thankful to our Board for their continued trust and support. The success we’ve enjoyed over the last five years is a testament to our leadership team and our employees who have embraced our culture of guest-centricity and continuous improvement. Together, we will continue to pursue our vision to be the world’s premiere gaming entertainment company,” said Hornbuckle.
As CEO, Hornbuckle oversees all aspects of MGM Resorts’ strategy, operations and hospitality and gaming development projects. He leads the company’s global development efforts and its digital gaming strategy. He is a member of MGM Resorts’ Board of Directors and serves as Co-Chairman of the Board of Directors of MGM China Holdings, which operates resorts in Macau. He is also Chair of the U.S. Travel Association, a non-profit organization focused on growing travel and tourism to the United States, and he previously served as Chairman of the U.S. Travel and Tourism Advisory Board, which advises the U.S. Secretary of Commerce on policy, regulation, programs and issues that impact the travel and tourism industry in the US.
The post MGM Resorts Announces New Employment Agreement with CEO & President Bill Hornbuckle appeared first on Gaming and Gambling Industry in the Americas.
Annual American Business Awards
Scientific Games Wins Three 2025 American Business Awards for Lottery Retail Technology Innovation and Instant Scratch Game Achievement
Scientific Games was recognized with three prestigious honors in the 23rd Annual American Business Awards. The global lottery company won two Gold ABA awards for its retail technology, SCiQ and PlayCentral Powered by SCiQ, in the Operations Management Solutions and Emerging Technology categories, respectively. Scientific Games’ recently retired VP, Instant Game Production, Joe Bennett, earned a Silver ABA Award for Achievement in Management—Manufacturing, recognizing his career contributions in secure lottery instant game production.
Scientific Games President, Americas & Global Instant Products, John Schulz, said: “It’s an incredible honor to have SCiQ and PlayCentral Powered by SCiQ recognized with 2025 Gold American Business Awards. These awards reflect the strength of our innovation and the dedication of our teams to modernizing the retail lottery experience. We’re also deeply proud of Joe Bennett’s Silver Award. Joe’s leadership across three decades has helped define secure instant game manufacturing for Scientific Games and the industry during his tenure.”
This year, more than 3700 nominations from organizations of all sizes and industries were submitted to the ABAs. Winners were scored by more than 300 professionals worldwide during a rigorous judging process evaluating innovation, integrity, effectiveness, creativity, and growth. The Gold Award represents the highest honor in each category, reserved for the top-scoring entry, with the Silver Award representing the second-highest honor. The ABAs are nicknamed “Stevies” for the Greek word meaning “crowned”.
SCiQ is Scientific Games’ groundbreaking ecosystem designed to transform lottery instant game retailing. It brings advanced inventory management, security, and real-time sales tracking to retail locations, providing retailers, lotteries, and players with a smarter, more secure way to sell and purchase instant games. PlayCentral Powered by SCiQ extends the SCiQ ecosystem to lottery self-service retail environments. Integrating SCiQ technology into PlayCentral HD self-service vending machines allows for unprecedented inventory control, improved game security, and seamless retail operations, enhancing the player experience while optimizing lottery revenues.
Over his 34-year career at Scientific Games, Joe Bennett has driven significant advancements in digital transformation, manufacturing efficiency, and security innovation. He led the transition to a fully integrated digital production ecosystem and introduced patented encryption technologies that protect the integrity of instant lottery games. Under his leadership, Scientific Games now produces more than 53 billion secure, high-quality instant games annually. Bennett retired from the company in April 2025.
The post Scientific Games Wins Three 2025 American Business Awards for Lottery Retail Technology Innovation and Instant Scratch Game Achievement appeared first on Gaming and Gambling Industry in the Americas.
Altenar
Altenar extends Major League Baseball coverage

Leading sportsbook provider grows US sports offering with addition of in-play Bet Builders and expanded prop betting
Altenar has expanded its portfolio of US sports by adding more Major League Baseball (MLB) content for the 2025 season.
As part of the enhancement, Altenar has added in-play Bet Builders to allow live betting during MLB games, offering operators the chance to benefit from a surge in the bet type’s popularity. There is also an expanded range of prop betting available on both pre-match and live games, with a vast range of odds now offered on player, team and game props.
Altenar already offers fast markets and micro-betting options, along with same-game parlays, player specials and pitcher lines for the popular league.
An official distributor of MLB data since 2019, Swish Analytics delivers rich, reliable and fast information that enables the development of highly engaging user markets, which are now available to Altenar’s operator partners.
These additions reinforce Altenar’s commitment to delivering relevant and tailored content for US-facing partners, while continually striving for excellence as a sportsbook provider.
Antonis Karakousis, Director of Operations at Altenar, said: “Altenar is driving innovation in US sports by pushing the boundaries of what is possible with our offering. We will continue to grow our presence in this vertical and ensure that our full suite of pre-match, in-play, and at-bat betting products defines the next generation of engagement for our operators’ MLB fans.
“In addition to the above, the development of our MLB Live Bet Builder is another strong statement that reflects our commitment to listening to users’ needs. Enhancing the Bet Builder experience remains a key focus and a central part of our product strategy.”
Altenar will showcase its enhanced terminal at SBC Summit Americas 2025 from May 13–15. Attendees can visit the stand or book a demo to explore the terminal’s new capabilities first-hand here.
The post Altenar extends Major League Baseball coverage appeared first on Gaming and Gambling Industry in the Americas.
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