

Latest News
Chelsea FC & Parimatch Launch a New Campaign Inspired by the Arthurian Legends
Parimatch Tech, an international tech company that promotes the Parimatch brand globally and provides tech and marketing solutions in the entertainment and betting industry, has today launched an advertisement campaign featuring Chelsea FC first team stars Marcos Alonso, César Azpilicueta, and Thiago Silva. ‘The Chosen Ones’ campaign is inspired by the Arthurian Legends, namely ‘The Sword in the Stone’.
The spot, shot by Electric Sheep Film studio from Kyiv, Ukraine, celebrates Parimatch’s partnership with the 2020/21 Champions League winners Chelsea FC, as club captain César Azpilicueta is successful in releasing the ball from the stone.
“The Arthurian Legends have been a universal source of inspiration for hundreds of years, and we are so happy that Chelsea FC were on board with exploring them with us in this new ad! The campaign revolves around the idea of how the past, the present and the future are intertwined. Chelsea FC’s players are the true ‘chosen ones’ – a fitting title for the current Champions of Europe. Working with Chelsea FC is always a great pleasure, and we can’t wait to see what the team has up their sleeve for this season” – Katerina Amirkhanova, Parimatch Tech CCO.
“When we signed our Partnership with Parimatch earlier this season, we promised that our activity together would be bold and innovative. This TVC spot achieves just that, and we look forward to seeing César, Thiago and Marcos playing their role as the ‘chosen ones’ on TV screens across Europe over the coming months” – Guy Laurence, CEO of Chelsea FC.
Chelsea FC and Parimatch announced their partnership earlier this year, kicking off a three-season deal. As part of the partnership, Parimatch will use Chelsea’s brand and a wide array of digital, social and logistical assets to create innovative activations for fans around the world.
The new advertisement was directed and executive produced by Andrei Kopots, with director of photography Nikita Kuzmenko. Electric Sheep Film has been successfully working with Parimatch Tech for a year now, creating several viral ads for the Parimatch brand, including the recent Juventus spot that featured a few of the club’s top players. The exclusive music for the ad was created by Eugene Filatov, also known as The Maneken – a prominent Ukrainian composer and sound producer of the ONUKA band.
Andrew Cardno
Dania Beach Casino Excited to Leverage QCI Nimble Edition with AGI56 to Elevate Player Engagement

Quick Custom Intelligence (QCI), a leading provider of data-driven casino intelligence and player engagement platforms, announced that Dania Beach Casino is continuing to benefit from its deployment of the QCI Nimble platform. While the property currently focuses on the QCI Host and QCI Marketing modules, it has expressed enthusiasm about the capabilities of the new AGI56 release and its impact on future customer engagement strategies.
Josh Crowder, Director of Marketing at Dania Beach Casino, said: “QCI is the tool that we use to connect to our players, enabled with deep data that has guided us in critical business initiatives. AGI56 shows QCI’s commitment to their core product. They have completely refreshed the technology stack, added deeper tooling for precise marketing initiatives, and Chatalytics.com in AGI56 provides tooling that enables us to build AI-managed data interactions.”
AGI56 represents the most ambitious release in QCI’s history, with the platform undergoing a full refresh of its technology stack, improved integration of advanced analytics, and the introduction of generative AI-driven tooling through Chatalytics.com. This evolution ensures that casinos can not only continue to run data-driven marketing campaigns and player development initiatives but also begin to take advantage of next-generation artificial intelligence to manage complex customer data interactions.
Andrew Cardno, Chief Technology Officer of QCI, said: “We have invested eight figures of R&D into AGI56, transforming it into a platform that not only supports today’s casino marketing and host teams but can also grow across the entire spectrum of customer engagement. Our commitment has been to deliver a technology stack that empowers operators like Dania Beach to achieve precise, data-driven outcomes while building a scalable foundation for the future of AI-enabled player interaction.”
QCI Nimble, the solution deployed by Dania Beach Casino, is designed specifically for properties with under 1000 slot machines. It provides the full capabilities of QCI’s enterprise platform in a form factor that is right-sized for smaller operations. With the release of AGI56, Nimble customers gain access to many of the same advanced tools as larger properties, including refined marketing segmentation, deeper player development capabilities, and AI-powered analytics that bring enterprise-grade insight to local and regional markets.
QCI’s platform is currently deployed in more than 350 casinos worldwide, supporting properties that collectively manage over 42 billion dollars in annual gross gaming revenue. The company’s ongoing investment in product development ensures that every property, regardless of size, can benefit from the same commitment to innovation, operational efficiency, and enhanced guest engagement.
The post Dania Beach Casino Excited to Leverage QCI Nimble Edition with AGI56 to Elevate Player Engagement appeared first on Gaming and Gambling Industry in the Americas.
Financial
Detroit Casinos Report $106.9M in August Revenue

The Michigan Gaming Control Board has reported that Detroit’s three casinos—MGM Grand Detroit, MotorCity Casino, and Hollywood Casino at Greektown—collectively generated $106.9 million in revenue for August 2025.
Table games and slot machines accounted for $105.7 million of the monthly total, while retail sports betting contributed $1.2 million.
August 2025 Market Share
• MGM Grand Detroit: 48%
• MotorCity Casino: 30%
• Hollywood Casino at Greektown: 22%
Table Games and Slot Machine Revenue
Revenue from table games and slots decreased by 4.6% compared with August 2024 and 0.3% from July 2025. From January 1 through August 31, combined table games and slots revenue was down 1.2% year-over-year.
Casino-specific revenues compared to August 2024 were:
• MGM Grand Detroit: $51.7 million, down 4.0%
• MotorCity Casino: $31.2 million, up 1.4%
• Hollywood Casino at Greektown: $22.8 million, down 13.0%
The three casinos paid $8.6 million in state gaming taxes in August 2025, down from $9.0 million in August 2024. They also submitted $12.6 million in wagering taxes and development agreement payments to the City of Detroit.
Retail Sports Betting Revenue
In August 2025, the casinos reported a combined retail sports betting handle of $6.8 million, generating $1.2 million in gross receipts. Qualified adjusted gross receipts (QAGR) from retail sports betting decreased by 26.7% from August 2024 but increased 20.2% from July 2025.
QAGR by casino:
• MGM Grand Detroit: $264,076
• MotorCity Casino: $548,749
• Hollywood Casino at Greektown: $427,999
The casinos paid $46,903 in state taxes from retail sports betting revenue and submitted $57,326 in wagering taxes to the City of Detroit.
Fantasy Contests
Fantasy contest operators reported $513,880 in adjusted revenues for July 2025 and paid $43,166 in taxes.
The post Detroit Casinos Report $106.9M in August Revenue appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Win a Fruity Fortune in BGaming’s Bonanza Trillion

Rapidly expanding content provider serves up a juicy sequel in Bonanza Trillion
Popular iGaming content provider BGaming is excited to announce the launch of Bonanza Trillion, the highly anticipated sequel to the hit slot, Bonanza Billion.
The game builds on the success of its predecessor while also upping the ante with a range of captivating features, enhanced visuals, and higher volatility.
Bonanza Trillion upgrades the classic fruit and crystal theme that players loved from the original title. The slot offers a fresh and vibrant design, complemented by an upbeat soundtrack that is perfectly suited to modern mobile gaming trends.
It is not just the game’s visuals that are going to dazzle players, with the cascading slot offering improved mechanics and exciting new bonuses. The accumulating multiplier feature is the key highlight, with the free spins games accessed via the buy bonus featuring starting boosts of 50x and 100x.
BGaming has also improved the math model for Bonanza Trillion, serving up an attractive RTP of 97.17% and balancing it out with the x5,000 maximum win.
Julia Alekseeva, CPO at BGaming, said, “Bonanza Billion was such a runaway hit with our players that we would have been foolish to pass on the chance of making a sequel.
Bonanza Trillion manages to honour what made the original such a hit, while also expanding on it in every way. It is bigger, offers more creative gameplay, and serves up a more engaging experience. We are confident the game will further solidify the Bonanza series as one of our best.”
The post Win a Fruity Fortune in BGaming’s Bonanza Trillion appeared first on European Gaming Industry News.
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