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Gambling Firms’ Adverts are Among the Most Aired Radio Commercials During School Run Hours in the UK
Gambling firms’ Adverts are among the most aired radio commercials during school run hours in the UK, according to an analysis for the Guardian by market analysis firm Nielsen.
Data shows gambling came second in a list of industries that spend the most to appear on commercial radio between 7 am and 8 am and from 3 pm to 4 pm.
The analysts found that gambling accounted for 5% of all spending during school-run hours, with about 1200 hours of ads airing during those times over the past 12 months.
The amount spent on gambling ads was exceeded only by government communications – including Covid-19 messages – and motor supplies. Nielsen does not disclose the actual spending figures because it is commercially sensitive data.
Many of the ads are for the national lottery, but ads broadcast during the school run also include spots for betting and online slot machine brands such as Gala Casino.
After it was contacted by the Guardian, Entain, which owns Gala Casino, is understood to have added a stipulation to its media-buying arrangements to prevent broadcast during weekday school-run times.
Government statistics suggest millions of children are likely to be in the car during the period. There are 8.9 million schoolchildren in the country and the last in-depth survey by the Department for Transport survey found that 46% of children aged 5-10, and 23% of those aged 11-16, go to school by car.
Addiction experts and campaigners said the figures underscore the need for an ongoing government review of gambling regulation to take a tough stance on advertising.
Heather Wardle, Lord Kelvin Adam Smith reader in social sciences at Glasgow University, said: “Commercial gambling is rightly considered an adult-only activity, yet the way it’s advertised across radio and other media makes it very difficult to protect our children from being exposed to this.
“Evidence from the Gambling Commission shows that 7% of children exposed to gambling advertising said that seeing or hearing advertising prompts them to gamble when they were not planning on doing so.”
Labour MP Carolyn Harris, who chairs a cross-party group examining gambling harms, called for reform of “national disgrace” advertising rules. “Until we completely overhaul their access to advertising platforms, we will continue to expose children and vulnerable adults to this unrelenting attack,” she said.
The government is due to publish proposals for the reform of gambling regulation early next year.
A spokesperson for the Betting and Gaming Council (BGC) said: “BGC members abide by the strict rules set down by the Advertising Standards Authority. Indeed, since the BGC began two years ago, we have introduced a number of measures to go even further than the requirements of the advertising codes developed by both the ASA and the Committees of Advertising Practice.
“In addition, our members also ensure that 20% of their TV and radio ads are safer gambling messages.”
A spokesperson for the national lottery operator, Camelot, said it needed to advertise at all times of the day to reach as many people as possible. “We’ve always followed strict guidelines to ensure our ads don’t appeal to children, and this has contributed to it being widely recognised that the inherent risk of unhealthy play associated with national lottery games is extremely low,” said the spokesperson.
Conferences in Europe
2025 Gaming in Holland Conference announces headline speakers

The 2025 Gaming in Holland Conference, which will take place June 5, 2025, at the KIT Royal Tropical Institute in Amsterdam, is proud to announce its first confirmed speakers.
The Gaming in Holland Conference is THE place to meet the key decision makers in the Netherlands’ regulated gambling market.
First speakers announced
We are very happy to welcome the following key decision makers to our speaker line-up:
- Arjan Blok, CEO, Nederlandse Loterij
- Renske Fikkers, Head of Market Supervision, Netherlands Gambling Authority
- Justin Franssen, Partner, Franssen Tolboom Advocaten
- Dr. Andreas Ditsche, CEO, iGaming.com
- Josh Hodgson, COO, H2 Gambling Capital
About the 2025 GiH Conference: A Change is Gonna Come?
Recently, Teun Struycken, State Secretary for Legal Protection, announced a far-reaching revision of the Dutch Remote Gambling Act.
This month, the Dutch Lower House will hold roundtable discussions on the current state of the regulated gambling market. These roundtable discussions will be followed by an in-depth debate with the state secretary on March 27.
Naturally, this means that there will be plenty to discuss at this year’s Gaming in Holland Conference. Don’t miss it if you want to keep abreast of the latest developments.
As always, all-day networking, our traditional canal boat tour, and networking drinks at Holland Casino are included in the event.
Last but not least, the “Dutch Online Casino of the Year” award ceremony will be part of the post-conference networking drinks. Don’t miss the festivities!
Registration now open
Early bird registration is now open: https://bit.ly/GiHC2025. Don’t miss it!
The post 2025 Gaming in Holland Conference announces headline speakers appeared first on European Gaming Industry News.
2025 Men’s College Basketball Tournament
bet365 and Incentive Games Launch $10 Million ‘Bracket Challenge’ for 2025 Men’s College Basketball Tournament
bet365, the leading sports betting brand, and Incentive Games, a premier B2B games provider, are excited to announce the return of the highly anticipated ‘bet365 Bracket Challenge’—the ultimate free-to-play predictor game with a potential $10 million jackpot.
Launching on Sunday, March 16, just in time for the 2025 Men’s College Basketball Tournament, the ‘bet365 Bracket Challenge’ allows basketball fans to test their knowledge and prediction skills. With a grand prize of $100,000 and a leader board rewarding the top 5,000 players, the competition is set to be bigger than ever.
For the player who achieves the elusive perfect bracket, $10 Million prize awaits!
Participants can access the bet365 Bracket Challenge page and check out the full terms and conditions by visiting nj.bet365.com/olp/bracket-challenge.
This free-to-play game is now open to new and eligible bet365 customers aged 21 and over, residing in the USA across: Arizona, Colorado, Illinois, Indiana, Iowa, Kentucky, Louisiana (permitted parishes only), New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee and Virginia. The challenge is also available in Mexico and other jurisdictions. In order to participate, players must be fully verified by bet365, with one entry allowed per person.
Ahmed Baker, Chief Commercial Officer at Incentive Games, commented, “We’re proud to once again partner with bet365 to bring back this high-energy, high-stakes challenge. This game is more than predictions; it’s about exciting players, driving community engagement, and being part of a monumental sporting event. We are honored to play a role in bet365’s continued success in the US and international markets.”
A bet365 spokesperson said, “With the 2025 bet365 Bracket Challenge, Incentive Games delivers yet another slam-dunk free-to-play game! Basketball fans will undoubtedly enjoy every heart-pounding moment, as they make their predictions and compete for a $10 Million prize!”
The post bet365 and Incentive Games Launch $10 Million ‘Bracket Challenge’ for 2025 Men’s College Basketball Tournament appeared first on Gaming and Gambling Industry in the Americas.
BGaming
BGaming Expands into Brazil with Pixbet Partnership

Rapidly Expanding Content provider announces landmark deal with Brazilian operator Pixbet
Popular iGaming content provider BGaming is thrilled to unveil a partnership with Pixbet, one of the most established and popular online sports betting and casino operators in Brazil.
This strategic partnership will see BGaming’s portfolio of innovative and top-performing iGaming content integrated into Pixbet’s platform, providing Brazilian players access to some of the most cutting-edge gaming content on the market.
Per the deal, Pixbet players will gain full access to BGaming’s entire portfolio, including hit titles such as Snoop Dogg Dollars, Aztec Clusters, and Fruit Million, along with any exciting new games developed by BGaming in the future. This will enhance Pixbet’s offering and help BGaming establish a foothold and reputation as one of the most innovative providers in the Brazilian market.
The deal seals a landmark moment for BGaming, who recently announced their licensing approval to enter the South American market. Pixbet is the largest sports betting platform in the region and has a strong international presence. Its online casino is hugely popular, ensuring plenty of players in the market will gain access to BGaming’s award-winning products.
Paulina Hovar, Sales Manager at BGaming, said: “Expanding our presence in Brazil is a key priority, and we aim to strengthen our position by working with top-tier operators in the region. By partnering with a leading company like Pixbet, we are ensuring as many players have access to our products as possible.
Pixbet is a major player in Brazil, and this partnership is a huge opportunity to make significant waves. We are beyond excited to see how Pixbet players react to our games.”
Ernildo Junior de Farias Santos, CEO at Pixbet, said: “At Pixbet, we are always seeking innovative and high-quality content to enhance our players’ gaming experience. BGaming has already made an impact in Brazil, and we are excited to expand our offering with its creative and dynamic portfolio.
This partnership will allow us to provide our players with even more thrilling gaming options, and we look forward to seeing how they engage with BGaming’s top-tier content.”
The post BGaming Expands into Brazil with Pixbet Partnership appeared first on Gaming and Gambling Industry in the Americas.
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