gaming
KOCH MEDIA UK ACQUIRES FIELD MARKETING & LIVE EVENTS COMPANY SPLATTER CONNECT LTD
Awards winning field marketing agency acquired by Koch Media UK, expanding its services to its publishing partners.
Koch Media UK, the local distribution and publishing services arm of the global Koch Media Group, announced that it has acquired Splatter Connect Ltd, welcoming one of the UK’s most recognisable field marketing agencies to the video games industry and further enhancing Koch Media UK’s unique service offering to both publishers and retailers.
Founded by industry veterans Jonathan Dunnett and William Slater in 2012, Splatter Connect Ltd has developed an enviable reputation as a provider of a multitude of field marketing services, spanning retail store attendance, experiential marketing, and live event staffing and management.
Craig McNicol, MD – Global Distribution Partnerships and Northern Europe at Koch Media UK said: “We are increasingly asked by our publisher partners for other physical services that are required to support a product’s campaign. With live events returning after the pandemic we believe that Splatter’s services portfolio will have increasing demand as the human desire to visit, play and be entertained in person returns. This acquisition signals our first step in our “let’s get physical” strategy of services expansion at a local territory level.”
“Today we enter a new phase of growth as part of Koch Media UK, who as one of the most successful video games distributors, we’ll see the symbiotic relationship the industry has for companies such as ours to deliver physical product and services” said William Slater, Technical Director at Splatter Connect. “Working together we can become the go to partner to publishers who value “in person” services. We believe being part of the immensely diverse global Koch Media / Embracer Group, will allow us to fully leverage our company’s potential.”
Jonathan Dunnett, Sales Director at Splatter Connect added “It was clear from the beginning that Koch Media UK and Splatter Connect’s respective visions for the future had a common theme to them and that’s to provide industry leading expertise and services in bringing products direct to consumer. We know the value we can provide Koch Media UK’s existing and future partners with our field marketing expertise. Similarly, this acquisition benefits our existing clients in consumer electronics and FMCGs by providing opportunity to utilise Koch Media UK’s distribution network.”
Splatter Connect will be a full operating subsidiary of Koch Media UK, and will continue their operations out of their current facilities. The acquisition includes all segments of Splatter Connect’s business, as well as intellectual property rights. Splatter Connects Ltd will continue to service clients in a wide range of sectors including consumer electronics and FMCG as well as broadening its client base in video games.
gaming
Experience a unique Gacha adventure in BGaming’s Infinity Pull

Rapidly expanding content provider takes players on a thrilling anime journey in Infinity Pull
Popular iGaming content provider BGaming invites players to embark on an enchanting anime adventure with the launch of the mesmerising Infinity Pull. Step into a vibrant realm where three captivating goddesses await, each offering unique gameplay and winning opportunities.
Infinity Pull gives players unparalleled control over their gaming experience, enabling them to choose their path from the outset. Players select one of three enchanting waifus: the Blue, Purple, or the Golden. Each waifu represents a different volatility level, with the RTP ranging from 92 to 99%.
Gacha gameplay mechanics were the main inspiration behind Infinity Pull, with the BGaming design team drawing on their love of the genre. The game asks players to wager on cards revealed by the chosen waifu. These cards can award exciting multipliers and instant cash prizes, as well as collectable characters. The game’s unique collection aspect makes it endlessly replayable, with players eager to return and complete their sets. Every 25 duplicate cards collected also reveal an additional chapter of the chosen waifu’s bio, enriching the game’s narrative experience.
Beyond its unique gameplay and mechanics, Infinity Pull also offers flexibility for operators, with the game’s reskinnable design making it perfect for seasonal promotions and themed events.
Alex Baliukonis, Game Design Team Lead at BGaming, said: “We can’t wait to see how players react to what we have achieved with Infinity Pull. What’s great about it is that you don’t need to have ever played a gacha game to enjoy it. It can be picked up and played by anyone.
At BGaming, we are always trying to push the boundaries and try something new. We believe Infinity Pull has the potential to really capture the imagination of players and inspire a whole new take on casual gaming.”
The post Experience a unique Gacha adventure in BGaming’s Infinity Pull appeared first on European Gaming Industry News.
eSports
eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.
“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.
The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.
Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”
The product launch will take place via Kickstarter on the 5th of August!
Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.
The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.
Central Europe
Number of companies and employees in German games industry falls for first time in years

After years of growth, the number of companies and employees in the German games industry declined in 2025. This was announced today by game – The German Games Industry Association on the basis of data from gamesmap.de in cooperation with Goldmedia. According to the data, the number of companies in Germany that develop and/or publish games has dropped by 4 per cent within the past year, to 910. The boom in start-ups in the games sector, which was set in motion by the introduction of the German Federal Games Funding Programme in 2020, has now completely subsided. Last year’s figures already indicated a clear slowdown. This decline was due in particular to the consolidation of the global games market and the unreliable availability of games funding to date in Germany.
Three times since 2020, there have been months-long suspensions placed on funding applications. Despite the newly registered drop, the number of companies has risen by 46 per cent overall since the initial start of the games funding programme in 2020. Of the 910 present companies, 454 work exclusively in game development and 52 exclusively as publishers. The remaining 404 companies are active in both the development and publishing of games.
‘Last year was another very difficult one for the German games industry,’ says Felix Falk, Managing Director of game. ‘Germany’s international competitiveness was further decreased by the ongoing flip-flopping of the games funding policy, which ran right into the consolidation wave that swept the global games sector. Fortunately, the new federal government has already taken the necessary steps to level the playing field for companies in this country. The future funding budget is to be increased and thus adjusted to actual needs, and applications can be submitted from August onwards. These are crucial growth impulses that are urgently needed. The additional funds will not only give companies more planning security, but also time to implement additional tax breaks for games, as set out in the coalition agreement between the CDU, CSU and SPD. The improved conditions will finally give games companies a boost, which will hopefully soon be reflected in more start-ups and the creation of new jobs.’
The number of employees at games companies in Germany has also declined over the last year. Whereas game developers and publishers employed 12,408 workers in 2024, the current figure stands at just 12,134 – a drop of 2 per cent. As with the number of companies, the employee numbers had previously shown strong growth since the introduction of the games funding programme at the federal level: a rise of 23 per cent from 2020 to 2024. The recent decline indicates that the current conditions for the games industry, which offer limited scope for planning due to the repeated funding application stoppages and significant current funding restrictions, are having an impact on the job market. A year ago, there were still more companies with ongoing projects that were internationally competitive thanks to funding at levels comparable to those in other countries – financing that had stabilised Germany’s game sector, despite the global consolidation wave and a lack of funding certainty for the industry here. The game industry secures a total of over 30,000 jobs in Germany. In addition to jobs in development and publishing, these include, for example, skilled professionals in educational institutions, the media and the public and commercial sectors.
About the data
The data is drawn from a survey carried out by Goldmedia on the basis of entries on gamesmap.de. It was conducted on behalf of game – The German Games Industry Association for the period ending on 12 May 2025.
The post Number of companies and employees in German games industry falls for first time in years appeared first on European Gaming Industry News.
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