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UK Betting and Gaming Council Launches “Take Time to Think” Campaign

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The UK Betting and Gaming Council has launched a new campaign aimed at encouraging customers to use the wide range of safer gambling tools offered by its members.

In further evidence of the BGC’s commitment to raising standards, the “Take Time To Think” campaign will replace “When The Fun Stops, Stop” as the regulated industry’s key safer gambling message.

It follows extensive customer research, as well as engagement with academics, Government stakeholders and operators on the most effective way of encouraging responsible betting.

While “When The Fun Stops, Stop” was successful in helping to address problem gambling, the BGC believes “Take Time To Think” will be even more effective by encouraging customers to pause and consider the safer gambling tools operators provide – such as deposit limits, time-outs and self-exclusion – to help them moderate their play and stay in control.

The BGC has worked with broadcasters and online platforms to deliver the multi-million-pound campaign, which has been funded by BGC members William Hill, Entain, bet365, Gamesys, Flutter, Betvictor, Betway, Kindred, Playtech, Betfred, PlayOjo, Betsson and Microgaming.

It will be launched with a series of TV adverts showing customers pausing mid-play before considering whether to use safer gambling tools.

Operators will also adopt the “Take Time To Think” messaging across their online and retail businesses.

BGC members already ensure that at least 20% of their TV and radio ads are safer gambling messages, while it is estimated that around two million customers – around one in five – already use deposit limits.

Conor Grant, chief executive officer of Flutter UK and Ireland, said: “Our brands have been at the forefront of innovative campaigns to raise awareness and promote customer usage of safer gambling tools for a number of years.

“Together with the wider industry, we are pleased to support the BGC’s Take Time to Think campaign, which aims to positively impact awareness and usage of the range of safer gambling tools available to customers.”

Grainne Hurst, director of corporate affairs at Entain, said: “Ensuring our customers have an enjoyable experience when playing with us is our highest priority and we are pleased to support the Take Time To Think campaign as an important initiative, which encourages customers to take full advantage of the safer gambling tools that are available to manage their gaming.”

Mark Pearson, director of corporate affairs at Betfred, said: “It is essential that the industry present a consistent message and everyone works together to promote safer gambling.”

Michael Dugher, chief executive of the BGC, said: “I am absolutely delighted that our members have signed up to this fantastic campaign.

“Millions of people enjoy a flutter and the overwhelming majority do so perfectly safely and responsibly. But that doesn’t prevent the regulated industry from continuing to do more to promote ever higher standards in safer gambling.

“Our research has shown that the ‘Take Time To Think’ message will encourage even more customers to pause and consider whether to make use of the wide range of safer gambling tools that are available. That will enable them to stay in control of their betting.

“The efforts BGC members are making to promote safer gambling are in stark contrast to the all too easily available unsafe, unregulated black market online.”

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Social Gaming Leadership Alliance: California Tribes Rise Up Against AB 831

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Members of Kletsel Dehe Wintun Nation, the Sherwood Valley Rancheria of Pomo Indians, the Mechoopda Indian Tribe of Chico Rancheria and Big Lagoon Rancheria gathered outside the State Capitol in Sacramento to protest Assembly Bill 831 (AB 831).

If passed, the bill would limit economic opportunities available to less wealthy tribes in the state by banning legitimate online social games using sweepstakes promotions. It would also eliminate more than $1 billion of existing economic activity generated by the industry in California, and close off a potential new revenue source for the state via sensible, modern regulation and taxation.

“AB831 is a flawed and rushed bill that lacks broad tribal consensus. As Kletsel Dehe Wintun Nation, the Sherwood Valley Rancheria of Pomo Indians, the Mechoopda Indian Tribe of Chico Rancheria and Big Lagoon Rancheria have made clear, this bill would limit economic options available to tribes and worsen already fragile economic conditions. What California lawmakers should focus on instead is creating proper regulation that supports online social games, creates new revenue sources for the state and protects economic opportunities for all tribes,” said Jeff Duncan, Executive Director of SGLA and former Congressman.

The tribes’ protest focused on the following themes:

• Economic Disparity. Tribes in more geographically isolated areas often lack the scale and resources of wealthy, established gaming tribes. The policies proposed in AB 831 would eliminate digital commerce opportunities for economically disadvantaged tribes to partner with social gaming operators that could provide essential supplemental revenue streams to fund essential services such as healthcare, education, housing, food security, and social programs.

• Lack of Tribal Unity. The increasing number of tribes coming out in opposition to AB 831 highlights the growing divide amongst tribal nations when it comes to the legislation.

• Violation of Tribal Sovereignty. AB 831 contains broad criminalization language that would impose criminal penalties on those who “support directly or indirectly the operation, conduct, or promotion of an online sweepstakes game.” As written, AB 831 also applies to tribal nations. Extending State criminal jurisdiction into Indian Country violates federal law and is an encroachment on tribal sovereignty.

“For communities long overlooked and geographically isolated, digital commerce is not a luxury – it is a lifeline. AB 831 would sever that lifeline. Tribal members gather at the State Capitol today to ask lawmakers to stand for tribal equity, sovereignty, and economic justice by voting NO on AB 831,” said Eric Wright, Tribal Administrator of Kletsel Dehe Wintun Nation and CEO of Kletsel Economic Development Authority, the tribe’s economic development arm.

“We were proud to join with other tribes at the Capitol in Sacramento to tell lawmakers that eliminating legitimate, regulated digital enterprise will only deepen the disparities our people face, erode our tribal self-sufficiency, and contradict California’s stated commitment to equity and inclusion for all tribal nations. We call on California legislators to reject AB 831 and instead advance inclusive policies that support digital innovation, economic diversification, and tribal self-determination. The future of our communities depends on it,” Buffey Bourassa, Secretary of the Sherwood Valley Rancheria of Pomo Indians, said.

“This bill has moved forward without meaningful consultation with our tribes, and it threatens to even further entrench a two-tiered system that benefits wealthy gaming tribes while marginalizing more rural nations like ours. We urge California lawmakers to reject AB 831 and stand firmly for tribal sovereignty, equity, and economic justice,” said Dennis Ramirez, Chairman of the Mechoopda Indian Tribe of Chico Rancheria.

Previously, Kletsel Dehe Wintun Nation, the Sherwood Valley Rancheria of Pomo Indians, the Mechoopda Indian Tribe of Chico Rancheria, and Big Lagoon Rancheria have sent letters to state legislators, including President pro Tempore Senator Mike McGuire and Senate Appropriations Committee Chair Senator Anna Caballero, voicing their opposition against AB 831 and the harm the bill would cause their tribes.

AB 831 was introduced as a last-minute “gut-and-amend” bill in July. The members of these tribal nations and others are urging California lawmakers to reject AB 831 and instead pursue policies that expand economic opportunity, respect tribal sovereignty, and preserve access to popular forms of digital entertainment for all Californians.

The post Social Gaming Leadership Alliance: California Tribes Rise Up Against AB 831 appeared first on Gaming and Gambling Industry in the Americas.

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Thunderkick commits to growth in Ontario with Betty partnership

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Independent slots studio Thunderkick has agreed a deal with Ontario-based operator Betty to supply the rapidly growing online casino with a diverse collection of globally popular titles.

Betty, an official partner of sporting franchises Toronto Maple Leafs and Toronto Raptors, has risen to prominence since its 2022 establishment, when it was built following the consultation of 300 casino players to create the optimal iGaming environment.

Distinguishing itself from North American competitors by catering specifically to slot enthusiasts rather than sports bettors, the operator has curated a portfolio of 2,800 games, hand-picked to deliver customers maximum entertainment value.

Thunderkick’s content is the latest to be integrated into Betty’s online casino, and the agreement will see a selection of its most popular titles, including The Wildos 2, Midas Golden Touch 3, and Esqueleto Explosivo 3, made available to a greater number of Ontarian players.

Thunderkick marked its debut in the Canadian province in Q2 of 2024, and has since partnered with a network of leading operators to improve its market position. The collaboration with Betty will further amplify its visibility in a key jurisdiction as the provider looks to reinforce its reputation as a global slot developer.

Svante Sahlström, CCO at Thunderkick, said: “It’s our mission at Thunderkick to go deeper, not wider, in 2025. That means forging meaningful, lasting relationships in target markets as opposed to securing as many commercial deals as possible.

“Since entering Ontario over 12 months ago, we have worked tirelessly to enhance our presence in the province, and working with leading brands such as Betty allows us to bring our unique games to a deeper pool of Canadian players.”

Paraskeva Smirnova, Casino Operations Manager at Betty, added: “Betty’s USP has always been our drive to build a slot portfolio with the very best titles from the industry’s most creative suppliers.

“Thunderkick’s passion for slot development is there for all to see, and the introduction of its games to our casino further elevates the consumer experience.”

The post Thunderkick commits to growth in Ontario with Betty partnership appeared first on Gaming and Gambling Industry in the Americas.

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Betsson Becomes the Official Naming Partner and Main Sponsor of ARIS BC

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Betsson, one of the world’s leading sports betting and gaming operators, has announced the renewal and expansion of its partnership with ARIS Basketball Club for the 2025/26 season.

Under the new agreement, Betsson will continue as the Main Sponsor of the club while also becoming its Official Naming Partner. The Betsson brand will feature prominently on the front of the official team jersey, reflecting the elevated level of the partnership.

The collaboration, which established in 2023, has gone from strength to strength, built on a shared commitment to promoting basketball and engaging with the passionate ARIS fanbase. This expanded sponsorship reflects the mutual trust, respect and ambition between Betsson and one of Greece’s most historic clubs.

With the arrival of the team’s new investor and owner, Richard Xiao and the launch of an ambitious transformation plan, ARIS BC is entering a new era of growth and modernisation.

Agapitos Diakogiannis, CEO of ARIS BC, said: “Our partnership with Betsson, which is now further strengthened through its role as Main Sponsor and Naming Partner, stands as a strong vote of confidence in ARIS’ vision and momentum. Together, we are entering a new era with the ambition of restoring the club to where it truly belongs – at the top – building on our values, our history, and the unwavering passion of our supporters”.

Thanos Marinos, Managing Director of Betsson Greece, said: “Betsson proudly stands beside ARIS BC during this period of renewal and momentum. Our ambition is to support the club’s growth, enhance its visibility, and deepen the bond with its loyal supporters. ARIS is a legendary club with a unique identity and passionate fanbase, and we are excited to contribute to its journey forward.

“With more than 60 years of history and a presence in more than 24 markets worldwide, Betsson brings global expertise in sports and entertainment, fostering responsible, innovative, and meaningful partnerships that create value for communities and the game alike.”

The post Betsson Becomes the Official Naming Partner and Main Sponsor of ARIS BC appeared first on European Gaming Industry News.

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