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NRM purchase Probability Jones games studio and confirm Air Dice as equity partner
‘A step change for the NRM business’ is how Managing Director Andrew Ludlow described confirmation that it has acquired UK-based games studio Probability Jones and secured an equity partner in the form of the holding company of Helsinki headquartered Air Dice. Under the terms of the agreement signed with Air Dice CEO, Sami Makinen, Andrew Ludlow remains as a significant shareholder and MD of NRM and associated businesses.
Explaining the significance of the relationship, which he believes will further enhance the opportunities open to NRM and its customers, Andrew Ludlow said: “NRM has always been a company, rich in ideas and brimming with talent; concluding this deal with Air Dice creates additional firepower to fully develop what have always been consistently ambitious innovation pipelines.
He added: “We have an absolutely superb customer portfolio and a range of industry leading products delivered across multiple sectors. These remain unwaveringly central to our future plans and therefore identifying a partner with whom we have both shared ambitions and a shared philosophy has not been an easy task but I would say the fit with Air Dice is close to perfect. Air Dice has been an important supply partner for us in the UK Bingo sector for many years and has development studios based across Europe. It will be able to provide us with additional support across the key strategic areas of resource, technology and distribution. This development we believe is a game changer and it’s very much a case of watch this space as we open the next chapter in the development of the company.”
Sami Makinen, the Air Dice CEO stated: “We are equally positive about building on our existing and very productive relationship with Andrew and the team at NRM. Both organisations are comfortable challenging conventional thinking and exploring new ways of doing things and combining both online and offline. Both are 100 percent customer focussed and there’s a very positive chemistry and a shared outlook on how to run and develop a technology and ideas driven business. In terms of the future nothing is off the table and our shared mantra is to ask why not? rather than why? – which is a hugely positive starting point to build from. These are extremely exciting times for our businesses.”
NRM will be making its first ever stand-alone exhibitor appearance at ACOS (20th/21st October). The company will be using the opportunity to showcase its innovative range of products for retail gaming and leisure markets. Andrew Ludlow confirmed: “From mobile applications and membership systems, entertainment platforms, high street bingo systems, digital signage solutions, wide area numbers games and handheld tablets with slots content – we will have a fabulous range of products on show at what is our debut appearance at ACOS. These products and servicesare specifically focused to enhance the guest experience and drive improved profitability across retail environments including AGC’s, Bingo Halls, Clubs, Holiday Parks, LBO’s and Pub’s.”
He added: “ACOS marks the return of live events for the industry in the UK and an ideal opportunity for us to discuss the topics that are front and centre stage for our customers. This coupled with the next chapter in the development of NRM represents an exciting narrative full of opportunity which I and the team at NRM are looking forward to discussing face-to-face with our loyal customers.”
ACDV certification
GoldenRace becomes the first and only Virtual Sports provider certified for Retail in Colombia

GoldenRace, leading B2B provider of Virtual Sports and betting solutions, has become the first and only Virtual Sports provider officially authorised to operate in Colombia’s Retail betting market under the new ACDV regulation.
The certification is based on ACDV (Virtual Racing and Sports Betting) standards, published by Coljuegos, Colombia’s national gambling authority, at the end of last year (2024) as part of a new regulatory framework for Virtual Sports in the Retail sector, outlined in Resolution No. 20241200028984.
With this updated certification now in force, GoldenRace proudly leads the way, allowing betting shops across Colombia to legally continue offering its award-winning Virtual Sports portfolio – including bestsellers like Virtual Football, Horse Racing, and Greyhound Racing – fully compliant with the latest national requirements.
“This process involved extensive testing at a prestigious, internationally accredited laboratory,” explained Julio César Duque, LatAm Director at GoldenRace. “For us, it’s a clear confirmation of the strength of our portfolio and how well our solutions perform in Colombia.”
With the ACDV certification now active, the company is expanding its market-leading Virtual Sports content to Retail, giving local operators more.
“After a successful GAT Colombia 2025 and with the Peru Gaming Show on the horizon, we’re thrilled to keep growing in LatAm,” added Martin Wachter, CEO & Founder of Softquo, the Holding behind GoldenRace. “Colombia holds a special place for us: it’s home to one of our offices and our reforestation initiatives. We are deeply proud that its Retail operators can now enjoy the best of GoldenRace through this new certification.”
The post GoldenRace becomes the first and only Virtual Sports provider certified for Retail in Colombia appeared first on Gaming and Gambling Industry in the Americas.
Latest News
DBET partners with Swedish Basketball Association for multi-year sponsorship deal

Immense Group is proud to announce that its sport betting brand DBET has entered a multi-year strategic partnership with the Swedish Basketball Association (SBBF) and the top leagues SBL Women and SBL Men. The collaboration, which will kick off with the Women’s European Championship 2025, marks a significant step in DBET’s ongoing commitment to deepening its presence in Sweden’s sports landscape and enhancing the experience for Swedish basketball fans.
As part of the partnership, DBET will sponsor the senior national teams and the SBL leagues, SBL Dam and SBL Herr. The deal will extend through to the Men’s World Championship 2027, providing ample opportunity to engage with Swedish sports fans across multiple platforms and events.
“Partnering with DBET, a dynamic and innovative player in the betting market, is an exciting opportunity for Swedish basketball,” says Susanne Jidesten, Chairwoman of the Swedish Basketball Association. “Together, we can broaden the reach of Swedish basketball and create new engagement opportunities for both fans and players.”
Launched in 2024, DBET has quickly gained recognition in the Swedish gaming market with a focus on responsible gaming and community involvement. This new collaboration with Swedish basketball underscores DBET’s commitment to growing its brand presence while supporting the expansion of Swedish basketball on both the national and league levels.
“We are excited to partner with Swedish basketball, a sport that is rapidly gaining popularity in Sweden,” says Jesper Kärrbrink, Group CEO/Chairman of Immense Group. “This partnership will help us engage with Swedish sports fans and strengthen DBET’s position in Sweden’s sports betting market.”
This collaboration builds on DBET’s growing presence in Swedish sports, including its recent partnership with football legend Anders Svensson and its involvement with the Swedish Bandy Association. DBET remains committed to expanding its reach in the Swedish sports sector through strategic alliances with iconic teams and athletes.
The post DBET partners with Swedish Basketball Association for multi-year sponsorship deal appeared first on European Gaming Industry News.
Eberhard Dürrschmid CEO at Golden Whale
Golden Whale to broaden horizons with Logrand partnership

Pioneering data-driven service provider teams up with fast-growing Mexico-focused online casino group to extend its operations into Latin America for the first time
With Golden Whale’s mission to extend its innovative data-driven services to every corner of the globe continuing to pick up pace, the company has announced it has formed a new partnership with Logrand Entertainment Group that will see it enter Mexico in 2025.
Rightfully recognised as one of the fastest growing markets in the Latin American region, over the coming months Golden Whale will work with Logrand’s Strendus.mx online casino brand to implement a number of AI and ML-backed solutions that will enhance the platform’s operations.
Already one of the country’s best-loved online gambling destinations, Strendus.mx was the first Mexican site launched by Logrand and currently offers customers a market-leading selection of over 4,000 slots, table games and live casino options as well as a dedicated sports betting hub.
Active since 2017, Strendus.mx has steadily built up a loyal following among Mexican players thanks to its generous promotions, popular loyalty scheme and engaging gamification mechanics – all of which are major areas where Golden Whale’s solutions can add further value.
In addition to its commitment to innovation and customer engagement, Strendus.mx also maintains a strong focus on corporate social responsibility. This year, the brand has further strengthened its efforts by supporting a variety of charitable initiatives, including programs that promote donations to institutions dedicated to helping children affected by catastrophic illnesses. These activities reflect Strendus’ broader vision of not only delivering top-tier entertainment but also contributing positively to the communities in which it operates.
Given the wealth of player data the site has accumulated since its launch, there will be plenty of information that can be run through Golden Whale’s advanced AI and ML modules to optimise Strendus.mx’s operations, and both companies are excited about the opportunities ahead.
Eberhard Dürrschmid, CEO at Golden Whale, said: “Many iGaming companies have already woken up to the benefits that Golden Whale’s powerful AI and ML-backed technology can bring, so the next step for us is making sure our solutions are available in as many markets as possible. This new partnership with Logrand will enable us to breach new frontiers in Latin America via the Strendus.mx casino brand and I’m looking forward to seeing the impact we can make there.”
Eduardo Pelaez, COO Online at Logrand Entertainment Group, said: “Launched in 2017, Strendus.mx is already one of Mexico’s flagship online casino brands – but we want to push this legacy further. By partnering with Golden Whale, we’ll be able to harness the power of AI and ML to deliver an even more personalised experience to Strendus.mx’s customers, helping us cement our position as both a genuine innovator and a true market leader in the LatAm region.”
The post Golden Whale to broaden horizons with Logrand partnership appeared first on Gaming and Gambling Industry in the Americas.
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