

Compliance Updates
UK’s ASA Issues New Guidelines for In-game Spending
The UK’s Advertising Standards Authority (ASA) has issued new guidelines for in-game spending. The new measures introduced last week have been brought in to make sure advertisements are more transparent for consumers.
If you’ve ever been confused or mislead by the massive bundles of premium currency you get in games, or if you’ve been suckered in by time-limited offers, this new guidance is liable to have an effect on you.
The new guidance tackles in-game practices designed to prompt players to spend more money, and the way games are advertised more generally, too.
Games that offer in-game currency that can also be earned via playing are exempt from some of the measures, with the ASA noting that different types of games need to be measured differently. As per the new guidance, any premium currency advertised must make clear how much that is actually worth in a clear monetary value.
“The ASA (one of the UK’s advertising watchdogs) has issued its new guidance on advertising in-game purchases. This is huge and will require significant shifts in current industry practice,” legal partner Peter Lewin explained on Twitter.
“Remember, although the ASA doesn’t have fining powers it has operated successfully to-date on a name & shame basis (and can refer serious offenders to other regulators with stronger powers).”
Compliance Updates
Peru Reports 40% Drop in Illegal Online Gambling

Peru’s Ministry of Foreign Trade and Tourism (Mincetur) reported that, a little more than a year after having implemented the law that regulates the online sector, it has been able to reduce by 40% the offer of illegal games in digital platforms and applications.
In a public statement, the Executive portfolio in charge of regulating gambling also highlighted that, thanks to the inspection work, 15% of the illegal websites “have left the Peruvian market” and that “payment methods providers and financial entities have been contacted to block services to unauthorized operators”.
Based on this, Mincetur highlighted that “Peru has managed to position itself as a regional referent in the integral regulation of gambling” and that, through the normative framework, it was possible to “protect the consumer, guarantee transparency in the operations and promote the formal and sustainable economic development”.
The Ministry highlighted that with the implementation of Law No 31557, which regulates sports betting and online games, “the country became the third country in Latin America to establish clear regulations for this activity”.
“Since its entry into force in February 2024, 60 technological platforms have been authorized and 280 linked service providers have been registered, as well as the accreditation of nine international certification laboratories,” Mincetur said.
In this regard, the Ministry stated that “this regulation has made it possible to formalize the digital sector, promoting an environment of trust for both operators and users.” At the same time, it has allowed “new investment opportunities, boosting the digitalization of entertainment and strengthening the country’s tax collection”.
The post Peru Reports 40% Drop in Illegal Online Gambling appeared first on Gaming and Gambling Industry in the Americas.
Coljuegos
Colombia’s Coljuegos Intensifies its Efforts to Block Illegal Gambling Websites

Coljuegos, the regulatory authority overseeing gambling sites in Colombia, has intensified its efforts to block illegal gambling websites. Coljuegos will now directly send requests to Internet Service Providers to block websites that operate online games without paying the respective royalties.
Coljuegos President Marco Emilio Hincapié said this strategy will be implemented based on Circular 017 of 2025, issued by the Ministry of ICT, which defined the guidelines and procedures for blocking websites dedicated to the exploitation, sale, payment, or advertising of unauthorized games of chance.
“From the Government of Change, we are working together to protect the gambling industry. After several roundtable discussions with the Ministry of Information and Communications (MINTIC), we were able to simplify the process of blocking illegal gambling websites,” Hincapié said.
The president of the entity highlighted that, to date, nearly 26,600 blocking orders have been issued to unauthorized betting sites.
“With this new procedure, we hope to block illegal platforms more quickly. We will no longer have to submit requests to different entities; instead, we will be able to order blocks directly from internet providers,” Hincapié said.
This Ministry of Information and Communications (MINTIC) measure is issued in compliance with Decree 0175 of 2025, which adopted tax measures due to the state of internal unrest declared by the National Government.
“In addition to fighting illegal operators, our goal is to protect resources for peace and health, as well as provide greater safeguards for the 14 authorized operators in the country,” Hincapié added.
The post Colombia’s Coljuegos Intensifies its Efforts to Block Illegal Gambling Websites appeared first on Gaming and Gambling Industry in the Americas.
Compliance Updates
French GGR Reaches €14 Billion in 2024

France’s gambling market reached a gross gaming revenue (GGR) of €14 billion in 2024, a 4.7% increase from 2023.
This growth applies to most segments of the market, particularly lotteries and online sports betting, where sales have risen by 19%, driven by the exceptional sporting calendar with the Euro football championships and the Paris Olympics.
The online market enjoyed a record year, with GGR of €2.6 billion, up 12% from 2023. Spearheading this growth, online sports betting recorded a GGR of almost €1.8 billion, up 19% grom 2023. With a market share of over 12% of the total gambling market, online sports betting is the second-largest contributor to market growth, accounting for 43%. Online horse betting is up slightly by almost 1%, while poker has seen its GGR fall by 2%, after growing continuously between 2021 and 2023.
As a sign of its vitality, after two years of decline, the online gaming market has seen significant growth in the number of Active Player Accounts (APAs), with 5.7M APAs (+11% compared with 2023). This trend can be seen across all market segments (13% growth for sports betting, 11% for poker and 4% for horse betting). Similarly, the number of unique players now stands at 3.9 million (up 8% from 2023, with an average player owning 1.5 accounts). The population of sports bettors is getting younger (30% of sports bettors are between 18 and 24 years old) and is also becoming more feminised.
Of the forty or so sports open to betting in France, four in particular stand out in terms of the amounts staked: football (€5,630m stakes), tennis (€2,273m), basketball (€914m) and rugby (€186m). In 2024, these 4 sports alone account for 87.5% of online sports betting stakes. Sports such as volleyball, ice hockey, badminton, handball and cycling have also seen a significant increase in their stakes (+31% between 2023 and 2024).
With a market share of almost 50%, FDJ United is the leading contributor to market growth and is consolidating its position as leader in the French gambling market, with a gross gaming revenue exceeding €7 billion for the first time (+6% compared to 2023). This growth is being driven mainly by lotteries (€5.8bn, +5% in GGR).
GIE PMU’s business, which record €6.6bn in bets and €1.7bn in GGR in 2024, is down 2%. However, PMU’s net profit remain stable at €837m (compared with €835m in 2023), enabling it to maintain its funding for the horseracing industry. Despite a slight drop in the PMU’s market share (12% of the market’s PBJ, supplanted for the first time by online sports betting), the PMU’s pool of players is up 6% in 2024 (3.5M players), returning to the 2019 level before the health crisis.
The year 2024 mark a consolidation for casinos, with GGR up slightly by 1.2% to €2.7 billion and the number of admissions stable at 31 million. Gaming club GGR slowed to €123m.
The post French GGR Reaches €14 Billion in 2024 appeared first on European Gaming Industry News.
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