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Entain Opens New-Look Digital Shops across UK & Europe

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Retail to have a more contemporary, digital feel

Entain, the global sports betting and gaming entertainment operator, has embarked on a digitization initiative across its retail business, converting a core of shops in key locations across both the UK and Europe into contemporary, digital, spaces to enhance the omni-channel experience for customers.

The retail makeover will initially apply to Entain shops in the UK and Italy across the Ladbrokes, Coral and Eurobet brands.  In both countries, Entain has run successful trials of new, more contemporary store design and formats more closely aligned to customers’ online experience.

“Entain is a global online operator, but we are focused on delivering a great local experience for our customers.  This investment allows us to give a more immersive and joined up online omni-channel experience to our customers” said Rob Wood, CFO and Deputy Chief Executive of Entain.

“Since high streets re-opened, our retail customers have returned in large numbers which reflects the continued demand from customers for an engaging in-shop experience,” he added. This digital makeover of shops, together with ongoing investments into our industry leading tech platform and £100m of innovation investment over the next 3 years, are important drivers of our future growth.”

Since the re-opening of retail, Entain has opened 18 new digital hubs across the UK and plans to have a total of 30 new-style Ladbrokes and Coral shops open by the end of the year in cities including Leeds, Birmingham, London, Portsmouth, Sunderland, Wolverhampton, Newcastle, Dumfries and Leicester. The aim is for 200 UK digital stores by the end of 2024.

The move will provide a welcome boost to many high streets and town centres in both Italy and the UK. In the UK alone The British Retail Consortium recently noted that more than one in seven shops are now vacant (*), rising to one in five in particularly hard-hit parts of the country.

“Our shops are at the heart of local communities and employ around 13,000 people across the country,” said Andy Hicks, Entain Retail MD for the UK and Ireland. “We want to bring the experiences customers have with us online into our shops, also making them more digital and contemporary environments.  We want to offer local customers a place to socialize, enjoy sports, bet and play games in a relaxed and enjoyable way.”

Initially UK stores being converted into digital hubs contain the latest gaming machines, and interactive displays, giving customers a more engaging and dynamic experience as well as more choice of interactive sports and gaming content. In both Italy and the UK, the converted stores have digital window displays and additional interior screens which allow live events and new promotions to be shared with customers across retail locations.

In Italy, where Entain’s retail outlets operate under the Eurobet brand, the Group also plans to convert around 200 shops and plans to have the first 30 locations open by the end of this year. These include a number of “Eurobet Cafes”, which offer customers a new place to meet and socialize with friends.

“This is all about offering a different and more distinctive experience to new and existing customers, “said Andrea Faelli, Managing Director of Entain, Italy. “We want to move from simply offering betting shops to hosting spaces in town centres where people can come to have a good time, which may or may not include having a bet.”

All the initiatives are powered by Entain’s proprietary technology, which has the benefit of making the digital and retail experiences more similar for customers and being scalable internationally to other locations.

 

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Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks

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Firesand, a leader in iGaming security services and software, has developed a cutting-edge Anti-Account Fraud solution to safeguard iGaming operators and platform providers from escalating credential-based cyber threats.

Firesand Shield is a best-in-class product that has been designed to address the growing complexity of account fraud that has impacted the global iGaming industry in recent times, which in some cases has resulted in loss of business, damaged reputation and regulatory fines. Common examples of account fraud include credential stuffing, dictionary attacks, and common password exploitation.

The new solution provides proactive, intelligent detection and prevention against the full spectrum of account compromise techniques, without relying on user-disruptive CAPTCHAs or blunt blocking mechanisms, to ensure the end user experience remains uninterrupted.

Unlike legacy or bot-only detection tools, Firesand Shield leans on the company’s specialism as a penetration testing service provider to focus on attack patterns, regardless of whether the source is human, bot, or hybrid, offering unmatched insight and agility in protecting operator user accounts and platform integrity. It includes in-depth attack analysis and reporting to provide greater transparency and clarity over the source of each security vulnerability.

With a product upgrade roadmap that includes geolocation anomaly detection, VPN usage analysis, and AI-powered behavioural profiling, Firesand Shield is set to offer operators and platforms significant peace of mind to stay ahead of security threats as they evolve.

Chris Blake, Director at Firesand, said: “Account fraud is a growing threat to the global iGaming industry. There have been multiple cases in the previous year alone where user data has been breached, leading to a detrimental impact for businesses targeted.

Firesand Shield has been designed to support operators and platform providers of all sizes to sharpen their security capabilities as these attacks become more common and sophisticated. Underpinned by our superior iGaming security excellence, we are well positioned to further strengthen online systems on a global scale.”

With a proven track record of developing bespoke security platforms for a range of industries, Firesand brings unmatched credibility and expertise to the iGaming space, combining technical solutions with practical, actionable defence capabilities for high-risk digital environments.

The post Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks appeared first on European Gaming Industry News.

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Betano Teams up with FIFA as Official Partner of the FIFA Club World Cup 2025™ for South America

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Betano, a leading online sports betting brand owned by Kaizen Gaming, is today announcing a new partnership as it becomes Official Partner of the FIFA Club World Cup 2025™ for South America.

Following a successful collaboration for the FIFA World Cup Qatar 2022TM, Betano and FIFA are once again joining forces to excite and entertain football fans throughout the FIFA Club World Cup 2025. The new tournament features 32 of the world’s top club teams competing in the United States from June 14th to July 13th, culminating in the final at MetLife Stadium in New York, New Jersey. All 6 international confederations under FIFA will be represented, with teams’ qualifying on sporting merit such as winning their respective major continental club competition or through a ranking from having strong performances over a four-year period in the continental competition.

George Daskalakis, co-founder and CEO of Kaizen Gaming, said: “After being the first sports betting operator to support the FIFA World Cup™ in Qatar in 2022, we are proud that Betano is joining forces with FIFA once again – this time for the FIFA Club World Cup 2025™. It is a privilege to work closely with FIFA for a tournament that brings together millions of fans from all around the world as they get to watch the best club teams and players football has to offer. This year’s tournament is particularly special, as it marks a moment in history as the inaugural edition.”

Romy Gai, Chief Business Officer at FIFA said: “We are thrilled to be collaborating once again with Kaizen Gaming and its Betano brand. Our shared ethos of enhancing the fan experience delivered huge successes during the FIFA World Cup Qatar 2022TM, and we are excited to be working with their team to deliver another world-class tournament. Over the past three years, we have seen the Betano brand grow and expand, and we know fans will be excited for this next step.”

The post Betano Teams up with FIFA as Official Partner of the FIFA Club World Cup 2025™ for South America appeared first on Gaming and Gambling Industry in the Americas.

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Affiliate Industry

Meet MegaList: The Rising Force in iGaming Affiliation

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There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.

In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”

So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.

The iGaming Affiliate World: Why It (Still) Matters

Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.

Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.

It’s simple:

  • Informed players make better choices.
  • Strategic affiliates deliver better traffic.
  • Everyone wins. Except, of course, the shady operators who preferred it the other way.

Meet the MegaList Brands

These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.

MegaCasinoList


Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.

That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.

They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.

MegaTipsList

If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.

MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.

Designed for bettors who like to stay informed without needing a PhD to understand the odds.

MegaBetList

For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.

MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.

From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.

Why This All Matters (And Why It’s Working)

The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.

That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.

And if we may drop in a little vision while we’re at it:

“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”

For once, a statement that isn’t just inspirational filler.

So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”

 MegaList has both, and a track record to prove it.

Explore MegaList’s network:
🔗 MegaAffiliatesList.com

The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.

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