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Scientific Games Celebrates Instant Game Production Expansion To Serve UK, European And International Lotteries

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Scientific Games Corporation announces the official ribbon-cutting of its newest, most advanced lottery instant game technology at the Company’s Leeds, UK production facility which serves the UK National Lottery and 50 lotteries in Europe and internationally. With the new technology, the world’s largest creator, manufacturer and services provider of lottery instant “scratch” games expands its global production capacity by 20%. The additional production volume is expected to add an estimated 175 employees to the Company’s UK workforce. Scientific Games’ Leeds facility is one of five global instant games production centers serving the worldwide lottery industry with products representing 70% of global retail sales.

Hilary Benn, Member of Parliament for Leeds Central, participated in a COVID-safe ribbon-cutting ceremony and tour with Scientific Games executives Mark Scholey, VP Global Manufacturing, and Kevin Anderson, VP Global Strategic Accounts EMEA, as well as a host of the Company’s UK employees.

“Our investment in this UK production expansion represents our strong commitment to serve the UK National Lottery and lotteries throughout Europe, and to entertain the world’s players through our instant game innovation,” said Anderson.

Scientific Games has produced instant games for the UK National Lottery since its inception in 1994. Serving as the National Lottery’s exclusive instant game provider, the Company played a key role in helping the Lottery’s instant game business grow to become a $4.7 billion (USD) consumer product category that funds its UK beneficiary programs. The National Lottery is currently ranked sixth in the world for total instant game sales (La Fleur’s 2020 Almanac, per capita retail sales).

“This technology expansion allows lotteries to bring new games to market more quickly so they can offer just-in-time inventory at retail. The expansion strengthens our nearly 50 years of global leadership in lottery instant products, and importantly helps our lottery customers drive maximum proceeds to support their beneficiary programs,” said Scholey.

The new instant games production technology at Scientific Games’ Leeds facility is the most advanced in the world, offering a wide range of flexibility in game innovation including playstyle, color, images, ticket sizes, and specialty papers and finishes. The technology manufactures instant game tickets at 1,000 feet per minute and supports the Company’s commitment to quality environmental practices with the use of green technology, recyclable paper, water-based inks and energy-efficient processes. It was custom-designed by Scientific Games engineers and TRESU a global provider of uniquely engineered, advanced technology solutions.

The Company developed the technology that launched the world’s very first secure instant lottery game in 1974 and continues to set the global lottery industry’s gold standard for game programming security. Scientific Games is certified by the World Lottery Association as a Responsible Gaming supplier and currently designs and manufactures lottery instant games for more than 100 lotteries worldwide, including 19 of the Top 20 performing instant game lotteries worldwide (La Fleur’s 2020 Almanac, per capita retail sales).

Scientific Games is the largest lottery systems technology provider in Europe and a leading provider of digital lottery games, mobile apps, and player loyalty programs. Recently, the Company acquired UK-based Sideplay Entertainment to expand its digital lottery eInstant game studios globally.

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BiS SiGMA Americas

PG Soft Becomes an Official Sponsor of BiS SiGMA Americas 2025

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PG Soft, a world-class digital mobile games company, has reaffirmed its commitment to the dynamic LatAm market by sponsoring the third edition of BiS SiGMA Americas, running from April 7-10 in São Paulo.

Becoming an official sponsor of BiS SiGMA Americas 2025 reinforces the company’s commitment to the region’s burgeoning iGaming industry.

As part of the sponsorship, PG Soft’s brand will be highly visible at the Registration Desk, where a dedicated Welcome Team will be wearing PG Soft t-shirts. Additionally, PG Soft is putting on free travel to and from the Hilton Morumbi and Transamerica Expo Center, with the potential to add further hotels. Six PG Soft branded buses will be available all-day for delegates that will be signposted with customised pick-up boards.

The show is expected to welcome 18,000 iGaming professionals, offering opportunities to connect with industry peers, prestigious gala awards, and more than 300 expert speakers.

PG Soft’s spokesperson said: “BiS SiGMA Americas is a flagship event on the iGaming calendar, and one we’re very happy to support to heighten the experience for visitors. PG Soft’s brand will feature strongly and we’re delighted to improve transport connections during the show.”

The post PG Soft Becomes an Official Sponsor of BiS SiGMA Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.

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AC Milan

AC Milan Announces New Partnership with Reals

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AC Milan has announced a new partnership with Reals, a company renowned for its excellence in Brazil’s sports betting and online gaming market, which will become Official Regional Betting Partner of the Rossoneri’s Club in Latin America.

Elected in 2024 as the “Best Sportsbook Operator” in Brazil by SiGMA World – the largest international authority in iGaming – Reals has been consolidating its position in the sector, reinforcing its growing trajectory of ascent. The brand is aligned with the best market practices, presenting sustainable growth based on innovation, strategic partnerships and sports engagement.

This collaboration reinforces AC Milan’s dedication to fostering deeper fan engagement across Latin America. With Reals’ strong foothold in Brazil’s sports betting and online gaming market, this partnership is set to increase AC Milan’s brand visibility and connect with passionate supporters in the region. The synergy between AC Milan’s global ambitions and Reals’ approach promises to create long-lasting impact and enhance the Club’s connection with its Latin American fanbase.

Maikel Oettle, Chief Commercial Officer of AC Milan, said: “We are delighted to have started this collaboration with Reals. This exciting partnership marks an important step in our ongoing efforts to expand AC Milan’s presence worldwide. By working with Reals, we aim to strengthen our connection with a crucial segment of our fanbase in Latin America. This partnership opens up new avenues for fan engagement and interaction, allowing us to bring the Club closer to both our loyal supporters and new fans.”

“Being able to be alongside a Club with such enormous reach and impact as AC Milan is an immense satisfaction. To my knowledge, considering the betting companies created in Brazil and authorized to operate in the country, this is a pioneering and unprecedented international agreement. Through it, Reals takes another important step in consolidating its brand as a reference among the main sponsors in the sports universe and attests to its position as a serious and secure company for bettors,” said Rafael Borges, CEO of Reals.

The post AC Milan Announces New Partnership with Reals appeared first on Gaming and Gambling Industry in the Americas.

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Jon Clontz

WyoLotto COO Named to National Problem Gambling Committee

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WyoLotto’s Chief Operations Officer, Robin Medina, has been named to join a national committee to support problem gambling initiatives. The committee is through the National Council on Problem Gambling (NCPG) and will manage the annual selection of nominations and election of the Board of Directors that oversees NCPG.

“Our foundation as a corporation is to manage what we do in a responsible manner for the state of Wyoming. The selection of Robin to this committee demonstrates that we are leading the way nationally when it comes to promoting responsible gambling and raising awareness of problem gambling,” said Jon Clontz, CEO of WyoLotto.

Last year WyoLotto applied for and was accepted to the NCPG and NASPL’s (North American State and Provincial Lotteries) Responsible Gambling Verification Program. WyoLotto’s Responsible Gambling Program includes an in depth plan to ensure the organization honors its commitment to educating players, retailers and the general public about how to gamble responsibly and what to do if gambling becomes a problem for yourself or someone you know.

“Our verification was a major achievement for us, and it is also an achievement for Wyoming. We are now accredited nationally for our efforts to take care of Wyoming when it comes to gambling, and this helps everyone in the state,” Medina said.

“Through these efforts, we have been recognized on a national level, which is why I have been selected for the Nominations and Selection Committee for NCPG. I am very excited and see this as an opportunity to further support our mission,” she added.

The post WyoLotto COO Named to National Problem Gambling Committee appeared first on Gaming and Gambling Industry in the Americas.

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