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Scientific Games Celebrates Instant Game Production Expansion To Serve UK, European And International Lotteries

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Scientific Games Corporation announces the official ribbon-cutting of its newest, most advanced lottery instant game technology at the Company’s Leeds, UK production facility which serves the UK National Lottery and 50 lotteries in Europe and internationally. With the new technology, the world’s largest creator, manufacturer and services provider of lottery instant “scratch” games expands its global production capacity by 20%. The additional production volume is expected to add an estimated 175 employees to the Company’s UK workforce. Scientific Games’ Leeds facility is one of five global instant games production centers serving the worldwide lottery industry with products representing 70% of global retail sales.

Hilary Benn, Member of Parliament for Leeds Central, participated in a COVID-safe ribbon-cutting ceremony and tour with Scientific Games executives Mark Scholey, VP Global Manufacturing, and Kevin Anderson, VP Global Strategic Accounts EMEA, as well as a host of the Company’s UK employees.

“Our investment in this UK production expansion represents our strong commitment to serve the UK National Lottery and lotteries throughout Europe, and to entertain the world’s players through our instant game innovation,” said Anderson.

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Scientific Games has produced instant games for the UK National Lottery since its inception in 1994. Serving as the National Lottery’s exclusive instant game provider, the Company played a key role in helping the Lottery’s instant game business grow to become a $4.7 billion (USD) consumer product category that funds its UK beneficiary programs. The National Lottery is currently ranked sixth in the world for total instant game sales (La Fleur’s 2020 Almanac, per capita retail sales).

“This technology expansion allows lotteries to bring new games to market more quickly so they can offer just-in-time inventory at retail. The expansion strengthens our nearly 50 years of global leadership in lottery instant products, and importantly helps our lottery customers drive maximum proceeds to support their beneficiary programs,” said Scholey.

The new instant games production technology at Scientific Games’ Leeds facility is the most advanced in the world, offering a wide range of flexibility in game innovation including playstyle, color, images, ticket sizes, and specialty papers and finishes. The technology manufactures instant game tickets at 1,000 feet per minute and supports the Company’s commitment to quality environmental practices with the use of green technology, recyclable paper, water-based inks and energy-efficient processes. It was custom-designed by Scientific Games engineers and TRESU a global provider of uniquely engineered, advanced technology solutions.

The Company developed the technology that launched the world’s very first secure instant lottery game in 1974 and continues to set the global lottery industry’s gold standard for game programming security. Scientific Games is certified by the World Lottery Association as a Responsible Gaming supplier and currently designs and manufactures lottery instant games for more than 100 lotteries worldwide, including 19 of the Top 20 performing instant game lotteries worldwide (La Fleur’s 2020 Almanac, per capita retail sales).

Scientific Games is the largest lottery systems technology provider in Europe and a leading provider of digital lottery games, mobile apps, and player loyalty programs. Recently, the Company acquired UK-based Sideplay Entertainment to expand its digital lottery eInstant game studios globally.

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Brazil

EGT Digital is a licensed software provider for Brazil

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EGT Digital is proud to announce that it has obtained a licence that allows it to provide its software products in Brazil. The Bulgarian provider was certified by the regulator Secretariat of Prizes and Bets (SPA) and can now offer local operators its rich portfolio of gaming solutions, containing over 120 in-house developed casino titles and the 4 top-performing jackpots Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot.

Tsvetomira Drumeva, Head of Sales at EGT Digital, shared her excitement regarding the authorization: “We are delighted to have the opportunity to present our gaming content to the Brazilian market. Our slots are available to domestic players, ready to captivate them with their numerous fascinating features and provide an unforgettable experience, fully tailored to their tastes and preferences.”

The post EGT Digital is a licensed software provider for Brazil appeared first on Gaming and Gambling Industry in the Americas.

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Arizona Department of Gaming Releases October Sports Betting Figures

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Bettors in Arizona wagered approximately $791 million on sports in October of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 22% increase when compared to October of 2023.

The state collected approximately $2.35 million in privilege fees in the month.

The post Arizona Department of Gaming Releases October Sports Betting Figures appeared first on Gaming and Gambling Industry in the Americas.

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Betting Hero

Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series

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Neosurf, the globally trusted provider of swift and secure cash-to-digital payment solutions, has announced it will be sharing the findings of a recent study into the online betting habits, preferences and frustrations of US players in an exclusive two-part webinar series beginning on January 14th.

Neosurf commissioned the research via Betting Hero – a leading US-based iGaming portal with expertise in casino, sports betting and DFS. The webinars will see Neosurf CEO Americas, Sue Page, Betting Hero’s Co-Founder and President, Jai Maw, and Senior Director of Product and Research, Ernie Ropas, dive into the report’s key findings and discuss what some of the more surprising results could mean for operators.

The survey, which featured respondents from New Jersey, Colorado and North Carolina, aimed to help operators and regulators within the gambling industry better understand the typical US bettor – how and why they bet, what tools they use to manage their budget and what Responsible Gaming means to them. The findings will be revealed in the webinars and used to identify areas where Neosurf’s products can help operators provide a better user experience.

The research highlighted several aspects of payments and responsible gaming that bettors felt could be improved. Problems with payments remain an issue – 52% of respondents said that they’d experienced payment issues in the past year, and with over 50% depositing and withdrawing multiple times each month, there is a significant cost impact to the operators.

Additionally, respondents indicated they’d be in favour of using a service that could share pre-verified ID information with operators, with ease of use for new payment methods and seamless integration across multiple platforms identified as important factors in their choosing and remaining loyal to a single sports betting platform.

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Sue Page, Neosurf CEO Americas, said: “It was important to us to gain a more detailed insight into the US sports bettor. We wanted to talk to the players and ask questions that no one else is asking, and  through our collaboration with Betting Hero I’m delighted that we now have a comprehensive piece of research.

“Offering valuable insights into player habits – how and why they bet, the ongoing pain points they’re experiencing with payments and their thoughts on Responsible Gaming—we’ll be taking a deep dive into the results of the survey in our two-part webinar series starting at 10:00 ET on January 14th, and we encourage all US-focused operators and regulators to join us.”

The post Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series appeared first on Gaming and Gambling Industry in the Americas.

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