BtoBet Press Releases
BTOBET EXPANDS FOOTPRINT IN UK WITH FIRST BRAND NOW LIVE WITH ITS SPORTSBOOK ON ASPIRE GLOBAL’S PLATFORM
Leading sportsbook provider BtoBet has expanded its presence in the UK market by launching the first brand on Aspire Global’s platform on its proprietary sportsbook solution. This is yet another key step in the execution of Aspire Global’s execution of its growth strategy. The objective is for the rest of the brands operating on Aspire Global’s platform to have migrated to BtoBet’s sports solution before the end of the year.
Aspire Global acquired the sportsbook provider BtoBet in October 2020 and BtoBet has subsequently successfully expanded its operations by being awarded strategic certifications in e.g. the UK and signing key customer deals with partners like Betfair and William Hill in Colombia. Aspire Global, with close to 90 brands operating on its leading iGaming platform, has now successfully integrated and launched BtoBet’s cutting-edge sportsbook on its proprietary platform.
The first brand which is live on Aspire Global’s platform with the BtoBet sports solution is bettarget.com which is initially targeting the Irish market. The rollout with more brands will continue during the fall as Aspire Global obtains regulatory approvals. The objective is for the larger brands to have migrated to BtoBet’s proprietary sports solution before the end of the year.
Tsachi Maimon, CEO at Aspire Global, said: “With this launch, we have proven our ability to integrate a strategic product we recently acquired. This is yet another key step in the execution of our effective growth strategy. Having our own proprietary sportsbook opens up for numerous growth opportunities with both existing and new customers, especially in Europe, the US and Latin America.”
BtoBet, a leading provider of sportsbook services, has released its latest Industry Report as part of its betting focus series. The report examines how the market has undergone significant changes and regulatory reforms, shaping the landscape for both operators and players, whilst also delving in the several factors contributing to its promising outlook.
BtoBet’s Greek Betting Focus analyses the market’s trends, highlighting the significant shift towards the online channel that has been observed over the years. It discusses various key aspects, including:
• the consistent growth of Greece’s iGaming market,
• an overview of the legislative landscape,
• market share analysis across different verticals, and
• an exploration of the technological landscape.
Leading sportsbook supplier BtoBet has published its latest Industry Report in the betting focus series, with the latest edition focusing on the highly mature European market.
The Industry Report analyses the strong shift towards local regulatory frameworks that has characterised the European betting and gambling market as governments sought to regulate the online marker and leverage tax revenue from an increasingly booming industry.
With operators continuing to face increasing burdens in relation to duties and taxes as more grey markets adopt local regulatory frameworks and tax increases in more established markets show no sign of slowing down, the report delves into the data of the more established continental markets, and analyses the growth of the online channel.
The report focuses particularly on the betting data of:
- The United Kingdom
- Denmark
- France
- Italy
- The Netherlands
- Portugal
- Poland, and
- Spain
NeoGames S.A subsidiary Btobet, a leading sports betting supplier, continues to grow and diversify its senior management team appointing Malte Hegeler as Vice President of Product. Hegeler, a consummate professional with over 15 years of experience in the sports betting industry, joins BtoBet from EveryMatrix, where he served until recently as Interim Chief Executive Officer and Head of Product Development for the company’s sports data platform OddsMatrix, contributing significantly to the growth of their sportsbook solutions. His appointment has been made public days after the appointment of Freddie Bowring as VP of Sales having joined BtoBet from IMG Arena.
In his new role, Hegeler will be leading the Product team, where he will be overseeing the product strategy, roadmap and development in order to drive BtoBet’s delivery of world-class sportsbook solution and service offerings to leading bookmakers.
Dima Reiderman, BtoBet’s Managing Director said: “We are thrilled to add Malte to our senior management team. As we continue to evolve and deliver our superior sportsbook product to even more global partners, it’s important that we have strong product vision and leadership. His expertise and proven ability to evolve sportsbook products will be invaluable as we continue establishing ourselves at the forefront of the sportsbook industry.”
Malte Hegeler, Vice President of Product, added: “BtoBet has been meeting the requests of very demanding partners in the sports betting industry with its unique ability to create market-leading solutions. Coupled with BtoBet’s commitment to deliver flexible and superior sportsbook solutions and services, I’m thrilled to join this talented team and build on their momentum.”
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