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William Hill begin to roll out the new interactive Racing Post display

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William Hill continues to invest in its print-to-digital transition with the launch of the new interactive Racing Post Digital Betting Shop Display (BSD). The new displays are in addition to the digital window signage rolled out across the William Hill betting shop estate. The new screens, installed in Runcorn in Cheshire, are the first of 10 shops rolling out the product in August.

The print version of the Racing Post Betting Shop Display has been a mainstay for bookmakers since its launch more than 20 years ago and the new screens showcase the same great content in an interactive format. With the new touchscreens, William Hill customers benefit from the best UK and Irish horseracing and greyhound content in an easy to navigate format.

William Hill customers can also avail of Racing Post coverage from South Africa, UAE and Hong Kong, while the new displays also showcase full virtual racing cards. For more casual racing customers, the new interactive touchscreens display key Racing Post content, including Verdicts and Spotlights so customers can make informed betting decisions. With innovation continuing at pace, the interactive display now caters for a shop of any size with all the content now available on a single screen.

Neal Plunkett, William Hill Head of Smart Retail and Omni Channel, discussed how it’s vital for the retail business to update its product portfolio.

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He said “It’s been great to see customers return to betting shops over the past couple of months. What we have to ensure is offering those retail betting shop customers the best customer experience. The Racing Post has always been a key part of the high street betting shop and these interactive displays are the next stage on that journey. We’re delighted to roll these out across a number of shops.

Plunkett continued by discussing how vital Racing Post content is. “We’re used to seeing the Racing Post wallpaper our betting shop walls for years and every racing customer uses the Racing Post to make their betting decision. The new screens take it to the next level, customers can now easily navigate around all UK and Irish meetings as well as international racing, greyhounds and virtuals. We’re excited for our customers to begin using the screens.”

Alan Pepperell, Racing Post Retail Director, expressed his delight that William Hill has joined other major retail bookmakers rolling out the interactive BSD.

“We’re delighted that William Hill has become the latest high street betting shop to rollout the interactive betting shop displays. We know from our experience in other shops how well it’s gone down with retail bettors. The screens are catered to their needs and provide the same great content you get in the newspaper every day.’’

On the advancing tech behind the Racing Post display, he added:  “As a business, we’re committed to going above and beyond to give customers the best horseracing content from around the world. Being able to give full form, and verdicts on all UK and Irish racing as well as international racing, greyhound and virtuals in-store, at the touch of a button means punters are armed with the best information to help make their selection.”

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ELA Games Welcomes Ewa Kaźmierska As MD

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ELA Games, a pioneering game supplier studio, is pleased to announce the appointment of Ewa Kaźmierska as Managing Director. This strategic leadership hire marks a pivotal moment in the studio’s journey, positioning ELA Games for accelerated growth and increased market penetration within the competitive iGaming sector.

Ewa brings over 15 years of senior leadership expertise, having successfully steered a game studio through periods of sustained growth and innovation. Her proven track record as a former Chief Executive Officer at multiple iGaming brands will be instrumental in driving ELA Games’ ambitious roadmap. Ewa’s appointment aligns with the studio’s commitment to excellence and reinforces its mission to deliver an exceptional portfolio that resonates across global markets.

ELA Games is gearing up for an impactful 2025, with Ewa at the helm to guide the studio’s expansion strategy. Her leadership will support the studio’s initiatives in establishing a strong market presence and enhancing product development to meet evolving industry demands.

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Ewa commented on her new role, stating, “Joining ELA Games presents an incredible opportunity to lead a talented team with a clear vision for growth and innovation. ELA Games has the potential to become a leading force in the industry, and I am excited to contribute to its journey toward building a unique and influential gaming portfolio.”

The addition of Ewa Kaźmierska to ELA Games’ executive team underscores the studio’s dedication to robust growth and strategic excellence. With this leadership move, ELA Games is poised to strengthen its position as a premier game supplier in the iGaming landscape.

The post ELA Games Welcomes Ewa Kaźmierska As MD appeared first on European Gaming Industry News.

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Week 45/2024 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Tom Horn Gaming invites bold adventurers to join Max Gold, the fearless explorer, as he delves deep into faraway lands, seeking hidden treasures, legendary jackpots, and mysteries waiting to be uncovered. With an array of exciting features, including the Hold & Win bonus game with jackpots and respins, shatter mode with increasing multipliers, stake booster, and bonus buy, Max Gold.

 

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PopOK Gaming is thrilled to announce the release of its newest slot game, Spinosaurus – a captivating 3×5 slot that transports players back to the thrilling age of dinosaurs! With vibrant, colorful visuals and dynamic gameplay, Spinosaurus features the iconic, mighty dinosaur as your guide on an adventurous quest for massive wins. Players can immerse themselves in prehistoric excitement while aiming for incredible rewards.

Spinosaurus – The Thrilling New Slot Game from PopOK Gaming

 

 

Belatra Games has launched its pirate-themed title, Tortuga Codex. This 5×4 slot casts players on a journey on the hunt for untold riches buried on a mysterious island. A Skull symbol acts as the Wild and will substitute for any other symbol to increase the chances of a win. An intriguing element to the game lies in the Additional Reel feature which sits above the main frame. It’s in sync with the main reels, displaying Wild symbols, special pirate icons, and numbers from one to nine.

Set sail on a pirate quest with Belatra’s Tortuga Codex

Vibra Gaming has unwrapped its latest release, Candy Loop, where if players trigger the Candy Round bonus they can max their win by up to 5000x in a game for all sweet-toothed slot fans. Set within a backdrop of clouds and sugar players will lap up this delicious classic three-stepper slot mechanic packed with sweet bonuses, free spins and wilds.

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Zillion Games is thrilled to announce the release of Egypt’s Moon, a high-volatility slot that invites players to journey through the mysteries of ancient Egypt under a mesmerizing nighttime sky. Featuring Cleopatra, hidden treasures, and the essence of Egypt’s rich mythology, Egypt’s Moon promises an enthralling experience set against a captivating backdrop. This slot game offers players 25 paylines and an RTP of 96.75%, delivering both excitement and reward.

 

Having made a big splash with its popular Aqua Lord slot back in 2022, innovative software developer, Swintt, is preparing to dive beneath the waves once more in an action-packed sequel that now features new and improved Pearl Respins and even bigger prizes. Played out across five reels and ten fixed paylines, Aqua Lord 2 picks up where its predecessor left off by once again plunging players into a world of sunken treasures where sticky pearl symbols hold the key to unlocking huge wins of up to 6,000x the bet and two incredibly rewarding features.

Swintt plunges into action once more in Aqua Lord 2

 

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Amusnet has released Extra Crown Dice. This latest addition to Amusnet’s online casino portfolio is a majestic dice slot filled with thrilling features. This 5-reel, 10 fixed lines dice game is based on one of the video slots, with redesigned symbols to look like dice. The kingdom of Extra Crown Dice is full of excitement with dice, sevens and eights, where fortunes await those bold enough to seize them. The Star and the Fleur-de-lis symbols are the Scatter symbols boosting the player’s winnings.

 

The dazzling dancefloor of Piggy Blitz returns with Piggy Blitz Disco Gold, the latest 6×4 online slot sensation from Play’n GO, boasting immersive features and endearing characters. The dancefloor is calling, and it’s shining brighter than ever! Piggy Blitz Disco Gold takes players back to the groovy days of the 1970s – where neon lights and disco beats set the stage for high-energy spins and big-time wins. Our favourite pigs are back, bringing glittering Cash Coins and the exclusive Gold Piggy Feature to this glitzy slot adventure.

Play'n GO hits the dancefloor of this iconic piggy pen

 

Booming Games is going for goal with its first-ever instant win title, Ronaldinho Scores Shoot & Win, as it continues to leverage its partnership with the international footballing icon. Players step into the football boots of Ronaldinho and experience the thrills and excitement of trying to beat the keeper. Each shot the player takes could mean a big prize – there are 16 prizes in total with each kick potentially delivering at least 3 instant rewards.

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The post Week 45/2024 slot games releases appeared first on European Gaming Industry News.

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ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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