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Charity launches new best practice guide to help banks step up action to reduce gambling harms

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4 years ago

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The Money and Mental Health Policy Institute has today launched a new best practice guide to help banks and building societies step up efforts to support the growing number of customers affected by gambling harms.

Money and Mental Health’s research shows that banks and building societies can play a crucial role in reducing gambling harms, thanks to the unique insight they have into customer’s spending behaviours.

The new guide sets out ideas and advice on how banks can better identify and reach out to customers at risk, and empower them with support and tools to manage their financial situation. It has been produced to help banks follow the Financial Conduct Authority’s guidance on the fair treatment of vulnerable customers, with recommended actions all relating to relevant sections of the FCA guidance.

Developed in collaboration with financial services professionals — and drawing on the testimonies of people with lived experience of gambling problems — the guide focuses on three key areas where banks can make the biggest difference in supporting those at risk:

 

  • Creating a culture of support, and ensuring staff are equipped to help. Suggested actions here include making gambling a focus in plans to help vulnerable customers, providing frontline staff with training on gambling problems, and putting in place internal systems and resources to help staff support customers at risk.

  • Identifying and reaching out to those at risk. The guide offered advice on how banks can use customer transaction data in an appropriate and ethical way to spot those at risk, and ensure that their communications about problem gambling are as supportive and effective as possible.

  • Supporting and empowering those at risk. The guide lists measures firms should consider to support and empower those identified as being at risk — from providing signposting to external sources of help, to offering tools such as settings to block gambling transactions on cards and other kinds of spending controls to help them manage their finances.

 

Recognising that different firms have made varying degrees of progress in supporting customers with gambling problems, the guide is designed to offer ideas and encouragement to all banks on actions they can take. It sets out three levels of actions that firms can take: essential first steps all banks should start with, more advanced measures they could consider and actions they can take to lead the sector in tackling gambling harms.

Helen Undy, Chief Executive of the Money and Mental Health Policy Institute, said:

“Gambling problems can cause utter devastation for those affected and their loved ones. Banks are in a unique position to help, and we have been hugely encouraged by the progress made in recent years, especially with the increasing number of banks offering the option for customers to block gambling on their cards.

“But there are still important opportunities for banks to build on this progress and to step up support for those at risk. We hope this guide can equip firms with the practical advice and ideas they need to take the next steps in improving support for customers, no matter how advanced or otherwise they are in this work.

“We’ve worked closely with frontline financial services professionals, and people affected by gambling problems, to ensure this guide is as relevant and practical as possible. But we’ve also set out ambitious ideas for how the sector can go further in making a real difference in reducing the harms that gambling problems can cause.”

Tim Miller, Executive Director at the Gambling Commission (the regulator for the gambling industry), said:

“To have a real and lasting impact on tackling gambling harms there must be a multi-sector partnership approach, and the financial sector has a particularly important role to play. This guide sets out useful ideas and steps firms can take to help protect those at risk, building on the progress they have made over recent years. We hope it will help financial services firms to continue to have a meaningful impact in reducing the financial and other harms which can result from gambling problems.”

Money and Mental Health’s guide is published as part of a two year programme of work the charity is undertaking, aimed at increasing action among financial firms towards reducing gambling related harm. The charity has secured funding through a Regulatory Settlement approved by the Gambling Commission to support this work.

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Logifuture-powered Bet9ja partners with heavyweight boxing sensation Moses Itauma

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9 hours ago

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August 11, 2025

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Sponsorship deal announced ahead of headline Dillian Whyte bout in Saudi Arabia

Bet9ja – Nigeria’s leading sportsbook, powered by Logifuture – has announced a partnership with heavyweight boxing sensation Moses Itauma.

Itauma, a 20-year-old British fighter of Nigerian descent, has rapidly become one of boxing’s most compelling figures, with an unbeaten professional record, having stopped 10 of his 12 opponents since turning professional in 2023.

The sponsorship deal comes as Itauma prepares for the biggest fight of his career – against Britain’s Dillian Whyte in a headline bout in Saudi Arabia on Saturday (August 16).

Bet9ja’s logo will be prominently displayed on Itauma’s training gear, as well as his ringside team’s clothing during fights. He is also contributing to a series of videos and digital content that fans will enjoy via Bet9ja’s social channels.

For Bet9ja, this sponsorship reflects their deep commitment to supporting Nigerian excellence in sports. As Nigeria’s number one sportsbook, Bet9ja, with Logifuture’s cutting-edge technology and marketing power behind it, continues to push boundaries.

Earlier this year, Bet9ja announced its renewed support for Nigeria national football team’s “Let’s Do It Again” campaign in the build up to the 2025 Africa Cup of Nations.

Bet9ja is powered by Logifuture, a leading provider of iGaming products, including Simulate and Zoom Soccer – flagship virtual sports titles that are transforming the way sports fans engage with their favourite sports, while providing increased revenues and consistent margins for operators.

Itauma said: “I’m delighted to be working with Bet9ja as I prepare for the biggest fight of my career so far. My Nigerian heritage and family have always been a source of pride, and this partnership is a powerful connection to my roots. I look forward to bringing my championship belts back to my father’s homeland.”

Logifuture Head of Content and Social Media Tom Beck said: “Moses Itauma is one of the most exciting young talents in global boxing.

“Moses has spoken about the strength he draws from his Nigerian roots and that makes him a natural fit for Bet9ja. For fans, he represents something special; a proud symbol of Nigerian toughness, talent and ambition on the global stage.

“Supporting his success means a lot to Logifuture and Bet9ja, and even more to our audience. We are looking forward to helping to share his journey with fans by providing exclusive access and behind-the-scenes content as he continues to build his reputation as one of the most explosive young fighters on the planet.”

Ayo Ojuroye, CEO of Bet9ja, said: “We’re incredibly excited to welcome Moses Itauma to the Bet9ja family. Moses embodies the spirit of resilience, power, and relentless pursuit of greatness that we champion. His Nigerian roots and global ambition make him a perfect fit for Bet9ja’s vision of empowering champions and delivering world-class player experiences. Partnering with Logifuture, we continue to elevate the standards of engagement in Nigerian sports.”

The post Logifuture-powered Bet9ja partners with heavyweight boxing sensation Moses Itauma appeared first on European Gaming Industry News.

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BETANO AND SPORTING CP RENEW PARTNERSHIP UNTIL 2029

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11 hours ago

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August 11, 2025

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Betano and Sporting Clube de Portugal have renewed their partnership for an additional four seasons, extending the relationship between the two brands until the end of the 2028/29 season. A sponsor of “the Lions” since 2021, Betano — the premium sports betting and online gaming brand of Kaizen Gaming — will continue to support the Alvalade club as the Main Sponsor.

The renewed agreement covers both the First Team and the B Team, which currently competes in the second league, with Betano maintaining prominent branding on the front of both teams’ official shirts.

“We are very pleased. This renewal is the reward for a successful investment by both parties in the excellent relationship we’ve established over the past four years. We began our partnership with Betano as Champions and now we renew it as back-to-back Champions. With that in mind, I believe the conditions are ideal for continued success over the next four years,” adds André Bernardo, Chief Strategy and Operations Officer of Sporting Clube de Portugal.

“We are truly delighted to extend our partnership with Sporting Clube de Portugal. Over the past few years, we have built a strong relationship founded on trust and shared ambition. This partnership has also coincided with a remarkable period in the club’s history, as Sporting has secured back-to-back Portuguese league titles, as well as a Portuguese cup triumph. This renewal reflects the mutual success and confidence that defines our collaboration, and reinforces our commitment to Portuguese sport, its fans, and to delivering a safe, innovative, and responsible betting experience,” says Julio Iglesias, Chief Commercial Officer at Kaizen Gaming.

The new agreement also includes a wide range of joint activations and fan-focused initiatives, further strengthening the bond between the brand and the Sporting universe over the next four seasons.

The post BETANO AND SPORTING CP RENEW PARTNERSHIP UNTIL 2029 appeared first on European Gaming Industry News.

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BMM Testlabs Brings Global Compliance Expertise to Australasian Gaming Expo in Sydney This Week

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12 hours ago

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August 11, 2025

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BMM Testlabs, the world’s original gaming test lab and product certification consultancy, today announced that it is exhibiting at the Australasian Gaming Expo (AGE) this week, August 12-14, at the ICC Sydney.

BMM will welcome attendees at Stand No. 331 to showcase its industry-leading suite of product compliance testing services, quality assurance testing services, and cybersecurity protection solutions tailored to the Australasian gaming market.

With over four decades of global expertise and strong roots founded in Australia, BMM continues to deliver local insight with global reach, supporting suppliers with land-based and digital product compliance solutions

BMM’s President of Land-Based Gaming & Inspections Kirk White said, “At BMM, we’re proud to combine local knowledge with global strength. Our Australasian teams understand the unique regulatory and market challenges across the region, and we work closely to deliver testing and certification services that go beyond compliance; we help power suppliers’ growth and protect their brand.”

White added, “There’s a reason we are the No. 1 lab in Australia and Asia. We were founded in Australia and have been a resource to the region’s suppliers, operators, and regulators for over 44 years. We have played an important role in Australasia’s growth in its established land-based markets, evolving digital markets, and emerging new markets like the Philippines, Thailand, Vietnam, Cambodia, and India.”

BMM’s experienced teams across Australasia, with offices in Melbourne and Sydney, Australia, as well as Macau, Singapore, and India, are the trusted testing partner of choice in this expansive region. The Company’s expertise spans land-based platforms, games, and systems; lottery testing; and the full spectrum of digital gaming, including iGaming, sports betting, iLottery, and mobile.

The post BMM Testlabs Brings Global Compliance Expertise to Australasian Gaming Expo in Sydney This Week appeared first on European Gaming Industry News.

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