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Compliance Updates

ASA Bans Ladbrokes Ad for Showing Socially Irresponsible Gambling Behaviour

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The UK advertising watchdog Advertising Standards Authority (ASA) has banned a TV ad of Ladbrokes for depicting socially irresponsible gambling behaviour.

The ad, seen in April, began with a voiceover that stated: “I’m a nodder: up to the football, down to the app like a dog on a dashboard.”

The next scene showed a man at a train station who appeared to be using the Ladbrokes app on his phone, and an accompanying voiceover that said: “When I bet, I’m a frustrated manager. I kick every ball,” while a third scene showed three men jumping and screaming after a goal was scored and then tense and nervous as it was reviewed by the VAR (video assistant referee).

A complainant, who believed that the ad portrayed people who appeared to be addicted to gambling, challenged whether the ad depicted behaviour that was socially irresponsible.

“We considered that mood swings related to gambling was a problem gambling behaviour” ASA said.

Ladbrokes said none of the scenes depicted behaviour that guidance highlighted as indicators of problem gambling.

It also said the ad did not suggest solitary gambling was preferable to social gambling, depict gambling in the workplace, or suggest that it was an escape from problems or a solution to financial concerns.

The Advertising Standards Authority said the man in the first scene appeared to be continually placing bets rather than being focused on the game itself and as such appeared to have a preoccupation with his betting, while the second scene depicted a man who appeared to be detached from his surroundings and who had a preoccupation with gambling.

The voiceover that accompanied the third scene stated: “If I’ve got an acca (accumulator) coming in, I find myself getting very excited,” and the ASA said it considered viewers would interpret this to mean that the men’s excitement was coming from potentially winning an accumulator, rather than the football.

The ASA added: “We considered that mood swings related to gambling was a problem gambling behaviour. Because the ad appeared to depict a major mood swing and directly related it to the tension of potentially winning an accumulator, rather than just watching sports, we considered that the ad depicted problem gambling behaviour.

“For those reasons, we concluded that the ad depicted gambling behaviour that was socially irresponsible, and therefore breached the code.”

The ASA told Ladbrokes “to ensure future ads did not depict gambling behaviour that was socially irresponsible, including problem gambling behaviour such as detachment from surroundings, mood swings, and preoccupation with gambling”.

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Compliance Updates

The Saskatchewan Indian Gaming Authority (SIGA) Selects New Board Chair

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The Saskatchewan Indian Gaming Authority (SIGA) has announced Chief Tammy Cook-Searson, of the Lac La Ronge Indian Band, as its new Board Chair for SIGA’s Board of Directors.

SIGA is a non-profit First Nation gaming operator for seven land-based casinos and the online gaming platform PlayNow.com in Saskatchewan.

Chief Cook-Searson first joined SIGA’s Board of Directors in 2018 and has been a regular SIGA Board member as well as a member of SIGA’s Audit & Finance Committee.

She is serving in her 20th year as Chief of Lac La Ronge Indian Band and has a Master of Business Administration (MBA) degree and a graduate diploma in management from Athabasca University. She also holds honorary degrees from the University of Regina, the Saskatchewan Indian Institute of Technologies (SIIT) and Saskatchewan Polytechnic.

Chief Cook-Searson replaces outgoing Board Chair former Chief of Muskowekwan First Nation Reginald Bellerose, who has held the Board Chair position since February 4, 2015.

The post The Saskatchewan Indian Gaming Authority (SIGA) Selects New Board Chair appeared first on Gaming and Gambling Industry in the Americas.

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MGCB Showcases National Leadership on Illegal Gaming Enforcement at 2025 NAGRA Conference

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Michigan Gaming Control Board (MGCB) Criminal Investigations Section Manager John Lessnau recently represented the agency at the 2025 North American Gaming Regulators Association (NAGRA) Annual Training and Education Conference, held June 2-5 in Nashville, Tennessee.

Lessnau presented a featured session titled “Case Study: Tackling the Illegal/Offshore Gaming Market” and facilitated a discussion on how Michigan is setting the standard nationwide in combatting illegal and unregulated gaming operations. His presentation outlined Michigan’s strategic enforcement model and collaborative approach to removing illegal gambling from the state and deterring bad actors from targeting Michigan consumers.

“Michigan is at the forefront of the national conversation on illegal gambling, and we were proud to share how our efforts are making a real impact. We’re leveraging every tool available—from anonymous tip lines and interagency partnerships to direct enforcement and public awareness—to crack down on illegal gaming operations that threaten consumer protection and undermine legal businesses,” MGCB Criminal Investigations Section Manager John Lessnau said.

To date, the MGCB has issued nearly 100 cease-and-desist letters to unauthorized gambling operators—including high-profile offshore websites—and continues to pursue new cases with more enforcement actions expected in the months ahead. These efforts underscore the agency’s commitment to upholding integrity in Michigan’s legal, regulated gaming market.

The MGCB’s aggressive stance on illegal and offshore gambling has drawn national recognition and strengthened its partnerships with regulatory peers across the US.

As part of the NAGRA conference, MGCB Executive Director Henry Williams was honored with the 2025 Excellence in Gaming – Individual Award, recognizing his leadership in expanding responsible gaming outreach and fortifying criminal enforcement efforts. The award reflects the continued success of the MGCB under Williams’ direction and the agency’s role as a model for effective, transparent regulation.

The post MGCB Showcases National Leadership on Illegal Gaming Enforcement at 2025 NAGRA Conference appeared first on Gaming and Gambling Industry in the Americas.

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Wyoming Committee Proposes Tax Rise on Sports Betting

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Wyoming lawmakers have proposed to double the sports betting tax rate in the state. That would take it to 20% from 10%.

Since sportsbooks launched in September 2021, the state has collected $3.8 million in taxes on $69 million in sports betting revenue.

The committee also proposed increasing taxes on “skill-based amusement games” to 25% from 20% and the tax on historic horse racing to 2.5% from 1.5%.

Committee Chair Tara Nethercott led the proposals. Nethercott said the state has been “generous to players in this space.”

She also said the state has offered “modest regulation with little oversight.” Nethercott wants to see oversight and revenues that match the industry.

Opponents of the measure said the hikes would harm the solid growth the state’s gambling industry has seen.

The post Wyoming Committee Proposes Tax Rise on Sports Betting appeared first on Gaming and Gambling Industry in the Americas.

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