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The State of Bingo in the UK: Statistics on the Current State of the Game and Predictions for the Future – Leanbackplayer.com
Leanbackplayer announces the release of their report, UK Bingo Industry Review, 2021: https://www.leanbackplayer.com/bingo-revenue-uk/
Online gambling has grown significantly due to the effects of the COVID-19 pandemic, and one of the biggest areas of growth has been the online bingo industry. While many wrote the game off as a dinosaur in the past few decades, recent growth has shown that bingo is not only surviving, but it’s poised for potentially massive growth in the years to come.
In the short report below, we’ll take a brief look at the current state of the bingo industry in the UK, as well as reveal what current trends indicate for the game’s growth in the years to come.
A £910 Million-Per-Year Industry
From April 2019 to May 2020, bingo parlors — both online and in brick-and-mortar establishments — generated a GGY of £910 million in the UK. The bulk of that (£635.9 million) was driven by live bingo, but trends indicate that online bingo may be catching up.
The amount of money wagered on bingo at online casinos was up 0.9% over the above time period, while the amount of money wagered in brick-and-mortar casinos fell by 5.7%.
What’s Driving the Popularity of Online Bingo?
Clearly, one of the biggest factors in the above numbers is the COVID-19 pandemic. Many players preferred to stay home and socially isolate rather than risk exposure to a potentially-deadly virus. If these players still wanted to gamble on bingo, the availability of online casinos offered them an easy avenue to do so.
There’s more to it than just the pandemic, however. Facebook and similar websites have popularized free bingo games that are much more entertaining and complex than the traditional form of the game that most players are used to. Anyone who has spent hours playing the free versions of these games will naturally be attracted to the prospect of winning money while having fun.
While the availability of free and entertaining games has made bingo attractive to novice gamblers, it also happens to be one of the few forms of gambling that’s more popular with women than men. It’s particularly widespread among women in lower socioeconomic groups, as those women tend to be attracted to the relative ease of gameplay and the sizable jackpots offered by the game.
The Future of Bingo in the UK
Bingo is expected to continue to grow in popularity, with online bingo being the primary driver of the game’s growth. Perhaps the biggest advantage that live bingo offers over the online version — social interaction with other players — will likely soon be replicated by VR technology, live casino games, and other technological innovations.
The fact that many players were driven to experiment with online gambling for the first time due to the COVID-19 pandemic will likely only hasten this transition. These players may not abandon their brick-and-mortar bingo parlors entirely, but it’s likely that some, if not all, of their gambling time and money will be spent online.
The game itself is likely to continue to evolve as well, as new forms spring up every day. Hybrid bingo games that incorporate another form of entertainment, like dancing, may allow live parlors to compete with their online counterparts while also bringing in a steady stream of new players.
Time will tell what the future holds for bingo, but if current trends hold, the game isn’t likely to fall off the average UK gambler’s radar anytime soon.
Chris Scrivner Executive Director of Gaming and Hospitality Choctaw Nation of Oklahom
Shape Games signs long-term agreement with Choctaw Nation of Oklahoma
One of the largest tribal operators in the U.S. to leverage Kambi Group division Shape Games’ front-end development capabilities across its sportsbook and iCasino operations
Shape Games, an award-winning provider of front-end solutions to the betting and gaming industry and part of the Kambi Group, has agreed to a long-term front-end services partnership with Choctaw Nation of Oklahoma (“Choctaw Nation”), one of the largest Indian Nations in the United States.
The partnership will see Shape Games supply Choctaw Nation with its fully managed front-end services and extensive suite of customer engagement solutions, supporting Choctaw in delivering superior product journeys and user experiences across both sportsbook and iCasino through its best-in-class, fully native technology.
Choctaw Nation owns a selection of gaming and hospitality destinations throughout southeastern Oklahoma – including its flagship resort located near the Texas border and in close proximity to the Dallas-Fort Worth Metroplex with a population of more than eight million people – and joins several existing Kambi sportsbook partners such as BetCity, BetWarrior, Paf and Svenska Spel in leveraging Shape Games’ market-leading front-end services.
Martin Mouroux Dam, Managing Director at Shape Games, said: “We are excited to begin working in close partnership with the Choctaw Nation, who have a clear track record in developing successful digital businesses while creating unforgettable gaming and sports betting experiences for their valuable customers.
“The agreement represents a real milestone for Shape Games, extending our presence in the Americas with a hugely recognizable and successful operator. Trust is paramount in tribal partnerships, and we look forward to delivering a best-in-class gaming experience promoting long term sustainable revenues for the Choctaw Nation.”
Chris Scrivner, Executive Director of Gaming and Hospitality, Choctaw Nation of Oklahoma, said: “We are delighted to be enhancing our customer acquisition and retention capabilities in partnership with Shape Games.
“Shape Games’ commitment to offering seamless and engaging user experiences and proven delivery in both the sports betting and iCasino spaces aligns with our own, making them an ideal partner as we continue our growth trajectory.”
Galaxy Gaming is going to showcase its innovative new table game operating system, brand-new table games, and extensive online content portfolio at this year’s Global Gaming Expo (G2E), taking place from October 7-10 at booth #4016.
Matt Reback, President and CEO of Galaxy Gaming, said: “We are thrilled to showcase our category-leading collection of table game brands that resonate with players. By combining these with our cutting-edge technology, we deliver enhanced table gaming experiences—both in the casino or card room and online. This powerful combination not only enhances player engagement but also drives exceptional results for operators.”
This year’s booth will feature their standout table games collection alongside the latest in gaming technology. Highlights include:
Galaxy Operating System Sapphire – The Jewel of the Casino Floor
Galaxy Operating System (GOS) Sapphire is a next-generation game management system developed by the industry’s leading table game experts. Featuring innovative progressive jackpot options, eye-catching Nebula sensors, and groundbreaking digital tracking capabilities, GOS Sapphire is at the forefront of table game technology.
GOS’ flexible electronic bonusing platform powers the world’s first Dynamic Progressive. Unlike any other progressive, Dynamic Progressive adds an electrifying twist to Galaxy’s most popular progressives and paytables, with random pays multiplied by up to 10x each round! GOS Sapphire also features enhanced TableVisions with a fully customizable screen and integrated min/max table limits.
The Smart Bet – The World’s Greatest Collection of Table Games
Boasting the most robust table games library in the industry, Galaxy Gaming fuses established classics with exciting novelties. Level up your casino floor with player favorites like 21+3, Perfect Pairs, and Lucky Ladies, or amp up the excitement with fresh additions like Roulette UP and Dynamic Progressive, both powered by GOS.
Making its debut at G2E, EZ Baccarat is now enhanced with Galaxy Gaming’s Golden Talons and Divine 9 side bets—at no additional cost. For the first time in gaming history, these popular side bets are available as enhancements to EZ Baccarat, delivering an even more thrilling experience for players. These titles, along with the ever-popular Heads Up Hold’em, Player’s Edge 21, Deuces Wild Xtreme, High Card Flush, and more, will be available to play at the booth.
Galaxy Gaming Digital – Over Three Billion Wagers & Counting
Galaxy Gaming is the premier licensor of exclusive casino table games for live dealer and RNG online gaming. Renowned titles like 21+3, Lucky Ladies, Perfect Pairs, Caribbean Stud Poker, Buster Blackjack, and numerous others are available on over 3000 of the most popular iGaming sites worldwide. Galaxy’s online titles accounted for over 3.5 billion wagers in the last calendar year alone, a testament to their widespread popularity.
BetConstruct, a global leader in the iGaming industry, is going to showcase its cutting-edge solutions at the highly anticipated Global Gaming Expo (G2E), taking place from October 7-10.
As the premier event for the global gaming industry, G2E serves as a hub for innovation, driving growth by bringing together industry professionals from around the world to foster business opportunities.
Taking place at The Venetian Expo in Las Vegas, this all-in-one event features both an education program from October 7-10 and an expansive expo hall running from October 8-10.
BetConstruct’s stand is 5230, where the team will showcase an exciting range of products, including the newly launched the Last Battle, a novel loyalty system that is the byproduct of BetConstruct’s commitment to innovation. The company will also demonstrate its comprehensive Sportsbook and Casino Suite, along with DECA, its next-level decentralised casino platform, and Umbrella, an AI-powered risk management solution. These offerings are designed to meet the needs of a diverse range of operators, ensuring seamless and engaging experiences for players across the regulated market.
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