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British Racing Receives £21.5M from UK Government’s Sport Winter Survival Package
British racing’s leaders and the Horserace Betting Levy Board (HBLB) have announced the details of HBLB’s agreed deployment of £21.5 million of loan funding secured from the Government’s Sport Winter Survival Package (SWSP), with racecourses and participants set to benefit as the sport continues its recovery from the COVID-19 pandemic.
British racing has been impacted by well over £400m in lost racecourse revenues since the start of the pandemic and a reduction of over £65 million paid out as prize money to participants in 2020 (41% reduction). The sport continues to be significantly affected by the limited number of spectators allowed.
The money is being lent by Government to the Horserace Betting Levy Board (HBLB) rather than to any constituent body of Racing as a consequence of the sport’s particular governance structure and the HBLB’s role in providing central funding to the costs of race-day regulation, equine welfare and industry training. The loan will need to be repaid from future Levy returns.
The SWSP was launched by the UK Government in late 2020 with the stated aim of supporting “the immediate future of major spectator sports” that have suffered revenue losses as a result of the absence of spectators. British racing developed its expenditure proposal to the HBLB with the Government’s overarching objective in mind.
£7.5m support to aid British racing’s international competitiveness
£7.5m will be utilised to enhance prize money for the 12 months from July 2021, in such a way as to support engagement levels and maximise the retention of horse numbers in 2021 and beyond. The allocations will be split approximately 60% to Flat racing and 40% to Jumps, in line with the composition of the fixture list and the HBLB’s historic funding split, and will be targeted to support the upper tiers of racing and developmental races.
Support of Novice and Maiden races
The following Novice and Maiden races will receive additional support in the form of fixed grants to top-up prize-money, worth over £3.5 million:
On the Flat, Classes 3, 4 and 5;
Over Jumps, Classes 3 and 4
Support for such races is designed to ensure the benefit to participants is felt as widely as possible, with amounts for each determined by race type and class, with the payments added on top of the minimum value.
Support for Black Type races
Minimum values of Black Type races will not be changed but additional funding will be provided to races run above the minimum value, with every £1 of prize money offered above that amount unlocking an additional £1 of matched funding, up to a maximum amount determined by race class. These races will be:
On the Flat, Group 2, Group 3 and Listed Races;
Over Jumps, Grade 1 and Grade 2 races, including for Novices
The additional funding from racecourses to unlock these matched amounts could deliver an extra £2.5m of prize money on top of the £7.5m allocated, ensuring the extra funds are used to deliver the largest possible increase in the prize-money values of Black Type races.
Support for racecourses
Racecourses have suffered financially not only as a result of the original lockdown but the subsequent absence of spectators and so, with a view to supporting their immediate future, the plans will see a further £7.5m deployed to support the raceday integrity costs incurred at those fixtures. This will be in addition to the existing support provided by the HBLB for the regulatory and integrity costs of fixtures.
The current raceday services grant from the HBLB to racecourses of £12,571 per fixture partly covers the BHA fixture fee of £15,341. In addition, racecourses incur other raceday integrity-related costs totalling approximately £10,000 per fixture at Flat meetings and £6000 at Jumps meetings.
Under the plans for the SWSP loan, an additional payment of £5000 will be added to the raceday services grant from 1 July 2021 to 30 June 2022.
Minister for Gambling and Lotteries John Whittingdale said: “Horse racing is part of our national life. We have stepped in to provide £21.5 million as part of the Sports Survival Package, to help get the sport back on track, secure its future and retain its place on the world stage.”
Julie Harrington, Chief Executive of the BHA, said: “British racing is grateful for this vital support from the Sport Winter Survival Package. We much appreciate the assistance of the Levy Board in agreeing to take on the loan and work with racing to agree how the money is best used and distribute using existing funding processes.
“Plans for the deployment of these funds have been designed to target the areas where we have seen a decline in horses in training and provide confidence in the future to our investors.
“Britain is rightly proud of its unique and world-leading racing heritage. But it is clear that with competition around the globe increasing, this is not sufficient to attract the best in the world to be trained and raced here. Ensuring that prize-money is competitive helps ensure that Britain has the best horses, which benefits everybody who loves the sport.
“It is also important that we recognise the contribution and sacrifices made by trainers and jockeys, and the loyalty of their owners, that have combined to keep racing going during the pandemic.
“Vital to the overall success of British racing are our unique racecourses, whose staff have also worked so hard since racing resumed to ensure we remain compliant with Covid rules and guidelines. Supporting their financial recovery is an important part of this plan and will help to ensure our races retain their place as being at the forefront of the global racing scene.”
David Armstrong, Chief Executive of the Racecourse Association (RCA), said: “Racing and racecourses in particular are very grateful to Government for this vital funding boost for the sport in very difficult times. I would also like to thank Sport England for their tireless advice and support in helping us unlock this funding. We are especially grateful to the Levy Board for stepping in and helping us overcome some of the structural challenges we faced in accessing the SWSP – yet another example of their support during the pandemic.
“Racecourses continue to incur significant integrity costs in putting on Racing on a daily basis and this additional support will be very beneficial at such a sensitive time and during the recovery phase over the next 12 months.”
Charlie Liverton, Chief Executive of the Racehorse Owners Association (ROA), said: “The Sports Winter Package loan will provide a much-needed enhancement to prize-money levels as British Racing, along with other major sports, recovers from the impact of COVID-19. It is well noted that owners spend in excess of £30m a month on training fees to ensure that the race programme is fulfilled, along with jockeys riding fees of around £15m per year. We are grateful to have been able to resume behind closed doors for much of the pandemic, albeit for much-reduced prize-money levels, the impact of which has been felt by owners, trainers, jockeys, stable staff and breeders.
“The resilience of owners is such that overall, horses in training numbers are higher than they have been at any time over the past five years. However, it must be recognised that British Racing does have a problem with the number of two-year-olds entering training. It is a concern that the numbers are down on previous years with domestic and international owners choosing to have their horses trained in overseas jurisdictions because of the higher levels of prize-money on offer.
“Prize-money, and its equitable distribution across the participants, is critical to the retention and future growth of owners and the number of horses in training, which in turn will determine British Racing’s standing amongst overseas racing jurisdictions. We are therefore grateful to Government for providing British Racing with much needed and very welcome financial support.”
Paul Darling, Chairman of the HBLB, said: “HBLB is pleased to announce that it has accepted a ten-year loan of £21.5 million from the Government’s Sport Winter Survival Package. This is in keeping with our desire to provide over and above support to the sport in this exceptionally difficult time.
“HBLB’s involvement came about after Racing indicated that there were structural difficulties with Racing taking up the Government’s support and that it considered HBLB the most appropriate vehicle to do so, which would benefit the whole of the sport and that this secondary model was essential if the package was to help the wider industry.
“HBLB then invited Racing’s suggestions as to how the money should be spent in accordance with HBLB’s statutory duties. The Board considered the proposals and sought detailed reassurance from Racing that the money would be properly and appropriately distributed. The Board accepted Racing’s joint submission and assurances.
“The Board had very much in mind that this money is a loan from Government and not a grant. The discussions involved consideration and agreement of how the money being spent is to be repaid. It is critical that the wider sport fully understands that the effect of this arrangement is that the amount of Levy available to spend in future years will be reduced.
“Over the ten-year repayment period, with repayments required in years three to ten, the loan will carry an interest charge of £2.6m. The total repayments of around £24m will be made out of future Levy years’ receipts over that period through a top-slicing of the Board’s allocations to prize-money and raceday services as the first calls on grant expenditure.”
eSports
Esports Charts and GG.BET have presented an interactive map with data on tournaments around the world
Esports Charts, an analytical service that analyzes esports viewership, has partnered up with betting brand GG.BET, to present Esports Map, an interactive map with data on the most popular esports tournaments in 110 different countries. Each tournament also comes with historical moments when favorites and outsiders unexpectedly switched places in the bracket.
The analytical service Esports Charts has added a new interactive tool to its website, the Esports Map. It features the most popular tournaments by country, as well as data on peak viewership, winners, and prize pools. It also contains information on the most popular games in each country. There are also separate analytics dedicated to the United States, with information available for each of the 50 states. Data has been collected for a period spanning from 2017 up to right now, and is continuously updated.
GG.BET, who partnered with the project, supplemented the tournament information with interesting facts about participating teams. The insights include historical breakthroughs by underdogs and unexpected losses by tournament favorites. The information is provided using past outright betting data.
Esports Map allows users to track the esports industry’s development in various parts of the world. For instance, although League of Legends remains the most popular game and the League of Legends World Championship has kept its spot as the top esports tournament for many years, Mobile Legends: Bang Bang (MLBB) is visibly closing the gap between the two games. Worlds 2024 in London had 6,856,769 peak viewers, breaking the world record among all esports games since 2017. However, MPL Indonesia’s Season 15 of MLBB has kept its place in the top spot for 2025, with 4,132,224 peak viewers. Today, MLBB remains the only mobile game capable of attracting such a massive audience, and its fan base is growing, especially in Southeast Asia. Analysts are looking forward to Worlds 2025 in China, which will allow them to update the available data and compare how different games are developing.
“Esports Map is a new project from Esports Charts, which we’ve launched alongside GG.BET as our first partner. We aimed to create a tool that would be interesting and useful to both fans and industry professionals. At its core lies Esports Charts’ analytics, supplemented by betting insights from GG.BET—covering everything from peak viewership and prize pools to discipline trends and stories of unexpected victories.. When combined, this data turns into a live snapshot of esports that can be tracked by country and region,” said Esports Charts’ press office.
“GG.BET regularly supports projects that help people understand esports at a greater depth. Esports Map provides an easy-to-understand visual representation of the industry’s progress in individual countries around the world and displays the breakdown of games by region. It will be of interest to fans and will prove useful to professionals who are developing the industry,” added GG.BET’s press office.
Esports Charts and GG.BET have previously worked together on an analytical project dedicated to the BLAST Premier 2024 season. That project displayed data on views, unique statistics about both the game and bets placed, an analytical breakdown of the season, and exclusive infographics on teams and players.
The post Esports Charts and GG.BET have presented an interactive map with data on tournaments around the world appeared first on Gaming and Gambling Industry in the Americas.
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Eventioz.cl Announces Launch of New Comprehensive Online Casino Resource in Chile
Eventioz.cl is thrilled to announce the launch of its new comprehensive online casino resource in Chile. With an experienced team dedicated to utilizing thorough, transparent analysis and reviews, Eventioz.cl’s goal is to provide useful resources for Chilean players, whether they are just starting out or already experienced in casinos online chile.
“We warmly welcome you to the site that brings together the most renowned and safe casino experts in Chile,” said a spokesperson for Eventioz.cl. “Every veteran of the booking world knows the wide variety of online casinos in Chile. In our opinion, an online casino must meet several key features so that we can consider it a great online casino in Chile: our goal is to help you find sites that have them.”
Online casinos in Chile are experiencing rapid growth in popularity, offering players a diverse range of games, enticing promotions, and secure payment options. With so many platforms available, players need clear and trustworthy information that explains which casinos are reliable, which games are worth trying, and how to play responsibly.
Eventioz.cl helps players to find the best online casinos in Chile by focusing on safe and reliable platforms that offer the most popular games, including roulette, slots, blackjack, poker, bingo, and live dealer experiences. The new resource also features platforms that enable players to deposit and withdraw safely using local and digital options, such as Cuenta RUT, Mach, WebPay, RedCompra, bancoestado, and cryptocurrency.
From highlighting how to confidently choose a safe and reliable online casino in Chile by encouraging players to search for key signs of trustworthiness, including licensing, payment security, and reputation, to the best bonuses and promotions for Chilean players, such as welcome offers, free spins, loyalty programs, and other special deals, Eventioz.cl aims to showcase the casinos with the top user-experience.
Along with reviews, best online casino lists, and helpful guides, Eventioz.cl offers easy navigation to community forums, shared player experiences, and practical tips for managing play and finding support if needed, all with mobile compatibility and Spanish-language support.
With more Chileans choosing online casinos over land-based ones due to convenience, accessibility, and the gamification of online casinos with more achievements, tournaments, and interactive features that feel like video games, Eventioz.cl takes into account diverse player preferences, cultural habits, and new trends shaping the online gambling scene to offer an all-inclusive location to online casinos in Chile.
Eventioz.cl invites players seeking the best casino online chile to browse its new resource today to find the ideal platform to suit their unique needs, preferences and budget.
The post Eventioz.cl Announces Launch of New Comprehensive Online Casino Resource in Chile appeared first on Gaming and Gambling Industry in the Americas.
What does it really take to pick the right iGaming offer for promotion? With so many variables to consider, it’s easy to make mistakes, especially for affiliates just starting out.
To help clarify things, N1 Partners and the RichAds ad network joined forces to share practical advice on choosing profitable offers and avoiding common pitfalls.
The conversation took place during the N1 Puzzle Promo — a competition where affiliates, both seasoned and new, experiment with different traffic sources, tools, brands, and GEOs to achieve one main goal: maximize profits from their traffic. And selecting the right offer is the first step toward success.
Meet the Experts
Before diving into the tips, here are the people sharing their insights:
Daria Maichuk Affiliate Manager at N1 Partners |
 Veronika Ponomareva Head of Customer Service at RichAds |
What is RichAds?
RichAds is an ad network offering a wide range of traffic sources, including:
- Telegram ads
- Push notifications
- Popunders
- Domain redirects
- Native ads
- Display traffic
Prices start at just $0.005 CPC for push ads and $0.5 CPM for popunders, with access to traffic across 200+ GEOs from Tier 3 to Tier 1.
How to Choose an iGaming Offer: Expert Advice
We asked Daria and Veronika the most important questions affiliates have when evaluating iGaming offers.
1. What parameters of an iGaming offer should be analyzed first before launching?
Daria Maichuk
“Start with the GEO: is gambling legal, how competitive is the market, and how solvent is the audience? Then check the payment model (CPA, RevShare, Hybrid) and the funnel: registration flow, minimum deposit, and site usability. The product matters too — top providers, live casino, sports, esports, localization, and bonuses. Finally, look at retention: how long players stay active and what campaigns keep them engaged.”
Veronika Ponomareva
“First of all, it’s the payout conditions, brand and its reputation on the market, as well as the funnel flow and the content of pre-landing/landing pages to pay attention to. Many things can affect a campaign’s result such as verification before the first deposit, the lack of locally popular payment methods support and the first deposit amount.”
2. How can a beginner determine the potential of an offer? Which metrics should they focus on to avoid wasting budget?
Daria Maichuk
“Key metrics are Conversion Rate (CR), Earnings Per Click (EPC), and Click-Through Rate (CTR). A low CTR usually means the offer doesn’t match the audience or creatives. Test multiple landers — welcome pages and reg forms typically perform best. Also consider First Time Deposits (FTD) and retention, as they reflect the long-term potential of an offer.”
Veronika Ponomareva
“Cost per registration, cost per conversion and ROI — are basic yet the most crucial things to look at. Potential means the long-lasting profit, so pay attention to the LTV (Lifetime Value). An offer could have a moderate EPC, but if the player retention is high and brings many secondary deposits, then the LTV would be extremely high accordingly. Ask your manager about the LTV of the offer in the required geo.”
3. How does a brand’s license affect the choice of GEO and traffic?
Daria Maichuk
“White licenses allow affiliates to work in regulated markets and run campaigns on official ad channels like Google Ads, FB, and TikTok. Grey licenses are also usable, but platforms often restrict or ban them, so affiliates need strong moderation skills.”
Veronika Ponomareva
“The licensing topic is highly important due to the fact that it determines the legality of traffic and what sources are acessible. Strict licenses (MGA, UKGC) approve only the cleanest traffic (mostly PPC and SEO). The traffic is very expensive, but provides quality leads. Curacao license gives more freedom as you can work with push-traffic, teasers and popunders. High risks come with no license at all as well as the accessible traffic sources are very limited.”
4. Which three GEOs currently deliver the highest ROI in iGaming, and why?
Daria Maichuk
“Germany: high purchasing power, stable LTV and retention, large deposits, strong conversion.
Canada: fast-growing, high trust in licensed brands, boosting CR and retention.
Australia: players spend more, stay active longer, and convert well into deposits.”
Veronika Ponomareva
“Depends on the traffic source we’re looking at, for example, if it’s either push or pop, then Bangladesh, Brazil and South Africa are currently on top.”
5. How can you understand whether an offer fits your main traffic source (FB, PPC, push, etc.) before testing?
Daria Maichuk
“Beginners often test blindly, but it’s possible to know in advance. FB and Google are the most widespread sources. Google traffic is highly engaged because players search for the product themselves. Facebook is harder for retention, but we work actively to improve it, especially for this audience, where push campaigns are essential. Push/Pop works for most offers, though CR is lower. If an offer has working apps (ASO), it can also be promoted through stores.”
Veronika Ponomareva
“Facebook and Google Ads are following strict guidelines on accessible content regarding iGaming offers, so it’s a common headache for marketers to test offers there and co-exist with moderation rules. Push and pop traffic doesn’t apply so many demands to the advertising content, so they’re way more preferrable for promotion means. So are Telegram Mini Apps, by the way, since they feature more tolerant moderation by advertising networks and fresh relevant audience.”
6. Top 3 traffic sources for iGaming in 2025?
Daria Maichuk
“Google: high-intent users, precise targeting.
Facebook: huge reach, flexible creative testing.
SEO: long-term stability, independent of traffic costs, especially effective for RevShare.”
Veronika Ponomareva
“Telegram Mini Apps: fresh audience, broad opportunities for advertising formats and extremely relevant users who come from casual games and tap-to-earn clickers.
Push-notifications: proven traffic source with high CTR and pre-made user bases that provide easier outreach to converting players.
Popunders: high CR and cost-effective means for promotion, since quality landing pages are usually enough to convert impulsive gamblers.”
7. Do your affiliates drive traffic through Telegram and what are the specifics? What do you think about mini-app traffic?
Daria Maichuk
“Yes, we’ve seen such cases, but most affiliates still prefer other sources. Data is still limited, but we’re closely monitoring Telegram and mini-app traffic and see strong potential here.”
Veronika Ponomareva
“For us it’s a channel that we actively explore, since introducing Telegram Mini App ads showed us how much of a potential they hold straight away. First of all, TMAs themselves offer a global coverage and outreach to a variety of potential leads for the iGaming products, coming from all over games and applications. In fact, since the moderation policies there are independent from the official Telegram Ads platform, that gives additional interest to this traffic.”
8. How many FTDs are needed to objectively evaluate an iGaming offer?
Daria Maichuk
“PPC: 20–30 FTD.
Facebook (slots): 20–30 FTD.
Facebook (crash games): at least 100 FTD.
In-app: around 100 FTD.”
Veronika Ponomareva
“At least 30 FtD, but to evaluate the offer properly it’s best to look into the player activity in the long run, the average amount of the deposits and other in-depth metrics.”
9. Which KPIs do you recommend for testing: ROI, FTD, deposit, or retention?
Daria Maichuk
“We often use soft KPIs. On average, we expect the avg dep count to be >=2. Sometimes we also track the ratio of total deposits to partner payout.”
Veronika Ponomareva
“It’s a complex matter as hitting the KPIs is usually the result of a combination of factors getting along.”
10. What should affiliates do if an offer “drops” after two weeks — switch or optimize?
Daria Maichuk
“If results were good initially, optimize creatives and targeting. If not, check whether the creatives included slots actually available in the product. Our managers always provide updated slot and targeting recommendations.”
Veronika Ponomareva
“Optimize the campaign, examine the metrics, check the creatives, change landing pages – try to find the correlation to this in the traffic performance.”
11. Which statistical indicators show that an offer can be scaled?
Daria Maichuk
“The main sign is stable positive ROI over several days or weeks. Also look at the funnel (click → registration → deposit) and player retention.”
Veronika Ponomareva
“Simply, a more or less stable ROI is the main indicator here.”
12. How to scale an offer within one source without lowering CR?
Daria Maichuk
“Increase budgets gradually — 10–20% every 1–2 days. Scale your best-performing bundles first. Always refresh creatives: without new content, audiences burn out and CR declines.”
Veronika Ponomareva
“The same level scaling is the key. If by creatives, then create new combinations of creatives and landing pages. If by the audience — gradually add more newcomer oriented targetings, instead of increasing the bids on the current ones. Just test everything by degrees.”
Conclusion
The N1 Puzzle Promo highlighted not only the competitive spirit among affiliates but also the importance of knowing how to pick the right iGaming offers. From choosing GEOs and traffic sources to tracking KPIs and scaling campaigns, the advice from N1 Partners and RichAds gives affiliates a clear roadmap to better results.
RichAds continues to support the iGaming community with its self-serve platform, offering access to 220+ GEOs and multiple traffic types from push and popunders to Telegram Mini Apps and native ads.
Launch smarter campaigns, work with the right offers, and grow your iGaming profits!
The post How to Choose an iGaming Offer: N1 Partners x RichAds Share Their Expertise appeared first on Gaming and Gambling Industry in the Americas.
Esports Charts and GG.BET have presented an interactive map with data on tournaments around the world
Eventioz.cl Announces Launch of New Comprehensive Online Casino Resource in Chile
How to Choose an iGaming Offer: N1 Partners x RichAds Share Their Expertise
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How to Choose an iGaming Offer: N1 Partners x RichAds Share Their Expertise
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