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Norwich City announce BK8 Sports as new principal club partner

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Norwich City is delighted to announce BK8 Sports as the club’s new principal partner for the 2021-22 season.

As part of the agreement, a bespoke colourway of the BK8 logo will feature as the new front of shirt sponsor on both City’s first team match and training kits for the new season.

BK8 Sports already hold a strong position within the Asian betting market and has serious ambitions to continue to grow its brand and customer base through its partnerships within the Premier League and form strategic associations with recent trophy-winning clubs.

In 2020, BK8 launched its cryptocurrency payment gateway to support digital currencies like Bitcoin, Ethereum and USDT. In a society where cryptocurrency continues to emerge as a major currency, BK8 hopes that this partnership will increase exposure by promoting cryptocurrency to a wider audience.

A broad range of engaging and powerful activations for supporters are lined up for release over the course of the partnership.

Ben Kensell, chief operating officer at Norwich City, said: “We’re delighted to welcome BK8 as our new principal partner. It is excellent that they see the value in working with Norwich City.

“BK8 will undoubtedly be a new brand for City fans, however, they’re a well trusted name across Asia. The Premier League has an accumulative TV audience of over three billion and is broadcast into over a billion homes – a huge proportion of these Premier League fans are based in Asia.

“Supporting BK8 in marketing to this global Premier League fanbase equally affords us as a club the opportunity to further our own exposure and commercial efforts into those markets.

“Both the club and BK8 are committed to supporting the ongoing review into betting and sports sponsorship. The club continues to adhere to both an internal code of conduct, as well as the policies and guidelines put in place by the Betting & Gaming Council, when carrying out marketing campaigns with betting and gaming brands.

“The industry continues to provide a valuable source of revenue to the club that makes a meaningful difference to our wider objectives as a club.”

As part of the expansion growth strategy, Norwich City legend Darren Eadie has joined BK8 as the brand spokesperson, helping support and drive engagement both nationally and internationally for the global development of the business.

On behalf of BK8, Eadie said: “We are delighted to announce our partnership with one of the most driven and forward-thinking teams in English football.

“BK8 shares the club’s aspiration to seek continuous improvement. It is the undying desire to achieve greater heights in an unforgiving environment that brought us together. We’re all really looking forward to the season ahead with Norwich City back where they belong, in the top-flight.”

CEO of Outlast Sports and Entertainment, Salauddin Sinnakandu, who helped bring the two organisations together, said: “The synergy between the two brands and the voracious appetite to engage the supporters in Asia meant it was a no brainer to bring them together and to later help build activation programmes in the region for both brands.”

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Compliance Updates

Intralot informs the investment community about the withdrawal of the Maryland contract award Augu

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Intralot S.A. informs the investment community that the Maryland State Lottery and Gaming Control Agency (USA), despite an initially favorable recommendation, has ultimately rejected the bid submitted by its subsidiary, Intralot, Inc., for the award of a contract for a new Central Lottery Monitoring and Control System in the State. The rejection was based on the alleged failure to meet the minimum required percentage of subcontracting to local subcontractors.

This decision comes as a great surprise, especially considering that Intralot, Inc. had allocated a significantly higher percentage of the project to local subcontractors than the minimum required.

Moreover, the company had provided the Commission with very detailed clarifications, and the Commission was fully aware of the identity and role of these subcontractors. In fact, the Commission innitially ruled that all participants in the bidding process complied with the requirements of the relevant RFP — something the Commission itself acknowledges.

The Company reserves all its legal rights and intends to pursue every legal remedy available to protect the interests of its shareholders. The bid submitted by Intralot, Inc. is technically sound and by far the most financially advantageous, significantly outperforming the second-best offer. Should it not be accepted, the State of Maryland stands to lose a substantial financial benefit.

The post Intralot informs the investment community about the withdrawal of the Maryland contract award Augu appeared first on Gaming and Gambling Industry in the Americas.

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Aquisitions/Mergers

DIA and Christchurch Casino Reach Settlement in Anti-Money Laundering Proceedings

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The New Zealand Department of Internal Affairs has reported that a settlement has been reached in the civil proceedings against Christchurch Casinos Limited for alleged breaches of its obligations under the Anti-Money Laundering and Countering Financing of Terrorism Act 2009.

As part of the settlement, Christchurch Casino has admitted all seven causes of action in DIA’s amended statement of claim and has agreed to join DIA in recommending that the High Court impose a penalty of $5.06m on Christchurch Casino.

Between May 2023 and September 2024, DIA conducted an investigation into Christchurch Casino’s AML/CFT compliance, and found that it had breached a number of its obligations under the Act.

DIA found that Christchurch Casino had failed to establish, implement and maintain a compliant AML/CFT compliance programme, adequately monitor accounts, conduct compliant enhanced customer due diligence, terminate existing business relationships when required and keep records as required by the Act. These failures spanned between December 2018 and December 2023.

“This agreement is a significant and positive outcome. It’s encouraging to achieve our intended result without the time and expense of court proceedings” said Serge Sablyak, Director of AML/CFT Group.

“While the regulatory breaches were serious, we acknowledge Christchurch Casino’s decision to admit to the breaches and take responsibility for what were substantial failings.”

“We’re proud that our work has strengthened the integrity of New Zealand’s financial system and has helped build public confidence in the prevention of money laundering and terrorism financing.”

DIA and Christchurch Casino have recommended to the High Court that the matter now proceed to a penalty hearing for the Court to determine the appropriate penalty to be imposed on Christchurch Casino.

Christchurch Casino is not alleged to have been directly involved in money laundering or the financing of terrorism.

The post DIA and Christchurch Casino Reach Settlement in Anti-Money Laundering Proceedings appeared first on European Gaming Industry News.

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Africa

SportPesa Sponsors National 7s Circuit 2025

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Leading online gaming firm SportPesa announced a 15 million (116.207,00 US Dollar) title sponsorship package for the 2025 National Sevens Circuit (NSC) taking place across five towns from July to September.

The sponsorship, renewed for the third consecutive year, will see the gaming giant retain the title sponsorship with the circuit once again being named the SportPesa National Sevens Circuit.

Speaking during the launch held at the Kenya Rugby Union (KRU) headquarters at the RFUEA Grounds, SportPesa Public Relations and Advertising Manager Willis Ojwang reiterated the firm’s commitment to supporting the local action on top of their existing sponsorship with the men’s national rugby 7s side.

“On behalf of SportPesa, our commitment to rugby goes without saying. Our CEO Ronald Karauri says no one does sports better than we do. For 3 years in a row, SportPesa has been not only part and parcel of supporting the national rugby team but also the local circuit and the impact has been unmatched,” he said.

During the launch, Ojwang also announced an exciting package that will see the sponsorship cater for top-notch livestreaming of the action in all six legs which will help viewers from around the world to follow the action and give exposure to players.

“Last year we had an existing structure but this year we are working on the livestream and broadcast area. For the first time, we will have a streamlined livestream experience just to expose the players and to cater to all the fans worldwide,” he announced.

KRU Chairperson Harriet Okatch expressed gratitude towards SportPesa for walking the journey with rugby and for coming on board as the sponsors for the circuit.

“Your support couldn’t have come at a better time. This circuit marks the beginning of our journey to qualify both our men’s and women’s teams for HSBC Tier 1 status next year. We are more than confident than ever that Kenya will rise again on the global stage,” she noted.

KRU Director of Rugby Paul Odera emphasized on the importance of the circuit which will be used as a pathway to the national teams.

“It has been exciting and interesting to prepare for this year’s circuit which began with a seminar with national team coaches and players on expectations for them on pathways to the national team.”

The post SportPesa Sponsors National 7s Circuit 2025 appeared first on European Gaming Industry News.

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