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Latest News
Jason McAteer Signs with LV BET as UK & Ireland Brand Ambassador
LV BET has welcomed former Liverpool and Republic of Ireland football star Jason McAteer as a brand ambassador for the UK and Ireland markets.
McAteer, who appeared at the 1994 and 2002 FIFA World Cups for Ireland and won 52 caps for his country, will provide expert insight and match previews exclusively via LV BET’s channels, beginning with UEFA Euro 2020 and then throughout the 2021-22 season.
McAteer will also share experiences from his more than 400 career appearances at the likes of Liverpool, Bolton Wanderers and Sunderland with LV BET through a series of interviews that will be seen on the bookmaker’s blog and on social media.
Milestones include his memorable goal against the Netherlands that secured Ireland’s place at the 2002 World Cup as well as appearing for Liverpool in the 1996 FA Cup Final alongside the likes of Robbie Fowler, Steve McManaman and John Barnes during a four-year spell with the team he supported as a boy.
McAteer said: “This promises to be a thrilling summer of football, and I’m very much looking forward to linking up with LV BET during the Euros and giving my views on the great players on show and the fabulous matches we are anticipating. It’s an exciting time, with fans returning to stadiums, so I am thrilled to be sharing my thoughts on the game we all love ahead of the Euros and into the 2021-22 season.”
McAteer’s cooperation with LV BET as an ambassador will focus primarily on the operator’s social media channels and in association with its sponsorships. Fans of the former player, Ireland and his former clubs can look forward to a wide range of activations in the coming year.
LV BET operates across Europe with a number of sponsorships and sees this ambassador partnership with McAteer as part of its strategy to grow in both the UK and in Ireland especially.
Marcin Jablonski, COO of LV BET explained: “Jason is a valuable addition to the LV BET team as a brand ambassador, bringing a wealth of expertise from a playing career that lasted more than 15 years. Having played at two World Cups and spent almost a decade in the Premier League, our followers can look forward to hearing his views on the Euros and throughout next season’s football, both domestic and international.
“Our customers will benefit from being able to engage with Jason’s match previews and opinions and interact with Jason during the partnership. Teaming up with Jason will enhance our credibility in the UK and Ireland market and increase brand awareness.”
LV BET boasts a sportsbook product with a wide range of pre-event and in-play markets to choose from as well as plenty of games for players to enjoy.
The operator is the official betting partner of England’s Vanarama National League, in a deal that is now into its second season. LV BET has previously sponsored the German national team in ice hockey and Kölner Haie, a team from the Deutsche Eishockey League. In Poland, the bookmaker is the main sponsor of Wisla Krakow and Slask Wroclaw, and previously sponsored the European Volleyball Championship – EuroVolley Poland 2017.
Bragg Gaming Group
Bragg Gaming Enters into Online Casino Content Agreement with Canadian Operator Loto-Québec
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Bragg Gaming Group has announced that it has entered into an online casino content agreement with Canadian operator Loto-Québec, the only 100% legal and local casino site in the province of Québec. The agreement marks the expansion of Bragg into its second Canadian province, following Bragg’s prior entry into Ontario in March 2022.
Pursuant to the agreement, Loto-Québec will benefit from access to exclusive content, including titles from Bragg’s in-house proprietary content development studios, a roster which includes Atomic Slot Lab and Indigo Magic, through Bragg Gaming’s Remote Games Server (RGS) technology, delivered via the Bragg HUB platform.
In addition, Loto-Québec players will also be able to access on lotoquebec.com titles from multiple content partners under the Powered By Bragg program, including King Show Games, Bluberi, Incredible Technologies and Sega Sammy Creation.
All content delivered on the Bragg HUB comes with the company’s Fuze promotional tools as standard which offer player engagement features on games such as free rounds, jackpots, tournaments, and quests.
The agreement with Loto-Québec’s online casino supports Bragg Gaming’s strategic goals by accelerating the growth of utilization of Bragg’s exclusive and proprietary content, and the diversification of revenue through expansion into North American markets.
Garrick Morris, Senior Vice President, Commercial, US and Canada at Bragg Gaming Group said: “It’s fantastic to see Bragg’s content expand into our second Canadian province. Loto-Québec is a strategic partner, and we are excited to see our proprietary games as well as exclusive content from our partners live and available to Loto-Québec players. We look forward to developing our relationship as a key supplier to Loto-Québec as we continue the roll-out with regular new game releases planned.
“We’ve enjoyed strong growth in North America over the past 12 months and I am pleased to further support this momentum with this successful launch in Québec. I would like to thank the Loto-Québec and Bragg teams for making this happen.”
François Hardy, Senior Director of Product and Innovation at Loto-Québec, said: “At Loto-Québec, we are always looking for new and exciting ways to entertain our players. Bragg perfectly aligns with this vision, enabling us to provide a refreshing and dynamic experience to our players.”
The post Bragg Gaming Enters into Online Casino Content Agreement with Canadian Operator Loto-Québec appeared first on Gaming and Gambling Industry in the Americas.
Coalition for Fantasy Sports
Coalition for Fantasy Sports Welcomes Splash Sports as its Newest Member
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The Coalition for Fantasy Sports (CFS) has welcomed Splash Sports as its fifth and newest member, alongside PrizePicks, Underdog Fantasy, Betr, and Dabble. This strategic partnership further solidifies the organization’s position as the premier voice in protecting innovation and consumers in the fantasy sports industry.
By joining forces with the Coalition, Splash Sports reinforces its commitment to promoting a safe, innovative, and enjoyable fantasy sports experience. Together, they will advocate for informed policies, industry-leading responsible gaming practices, and consumer-centric regulations that foster growth and innovation in the industry.
“Fantasy sports continues to evolve, and with the addition of industry leaders like Splash Sports, our coalition is stronger than ever. Together, we will continue to advocate for smart policies that allow fantasy sports to thrive while prioritizing consumer protection and innovation,” said Coalition Executive Director JT Foley.
“Splash Sports is excited to join forces with the Coalition for Fantasy Sports, an organization that shares our passion for responsible and innovative fantasy sports gaming. Together, we will work to protect and grow the fantasy sports industry, ensuring that consumers have access to a safe, enjoyable, and innovative experience,” said Joel Milton, co-founder and CEO of Splash Sports.
The post Coalition for Fantasy Sports Welcomes Splash Sports as its Newest Member appeared first on Gaming and Gambling Industry in the Americas.
Alex Dixon
Resorts World Las Vegas Appoints Carlos Castro as Chief Operating Officer and Chief Financial Officer
Resorts World Las Vegas has appointed Carlos Castro as Chief Operating Officer and Chief Financial Officer. In this role, Carlos will lead the resort’s financial strategy, operational execution, and long-term growth initiatives, ensuring continued success as a premier hospitality and entertainment destination on the Las Vegas Strip.
“Carlos is joining Resorts World Las Vegas at a pivotal time, as we continue to invest in the future of this property and solidify our place as a top-tier destination. His depth of experience in financial leadership and operations will be instrumental as we execute our strategic vision and drive long-term success. We are confident in his ability to help shape the next phase of growth for Resorts World Las Vegas,” said Jim Murren, Chairman of the Board of Directors for Resorts World Las Vegas.
As COO and CFO, Carlos will oversee strategic planning and direction, investment activities, and operational efficiencies, ensuring the resort remains competitive in the industry. Focusing on long-term growth, he will collaborate with the leadership team to expand offerings, enhance guest experiences, and solidify the resort’s standing as a leader in luxury and entertainment.
Carlos has extensive experience in hospitality finance and operations having held senior leadership positions at Hilton Hotels Corporation, Caesars Entertainment, and MGM Resorts International. As Senior Vice President and CFO at Aria Resort and Casino, Carlos led the property to record profitability through innovative operational initiatives, sound capital investments, and effective cost management. His expertise in managing large-scale resort operations and financial growth strategies positions him well to guide Resorts World Las Vegas into its next phase.
“Resorts World Las Vegas is an incredible property, and I am honored to take on this role. I look forward to working with our team to drive financial excellence, enhance our guest experience, and support the continued success of this extraordinary property,” said Castro.
“Carlos brings extensive financial and operational expertise that will be invaluable as we continue to elevate Resorts World Las Vegas. His leadership will play a key role in driving financial performance, enhancing operational efficiencies, and positioning the property for sustained growth and innovation,” Alex Dixon, CEO of Resorts World Las Vegas, said.
The post Resorts World Las Vegas Appoints Carlos Castro as Chief Operating Officer and Chief Financial Officer appeared first on Gaming and Gambling Industry in the Americas.
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