Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)

gaming

Live Tech Games secures £1million investment to pioneer new wave of mobile entertainment

Published

4 years ago

on

Reading Time: 2 minutes

 

Live Tech Games has just announced it has closed a second successful six-digit funding round, with prominent business Angel Investors.

‘Raising investment in one lockdown was a challenge and we never expected to have to do it for a second round. We saw so much promise for the future of Live Tech Games in the beta launch of our first app and we were delighted our investors felt the same. The early success points towards a growing commercial opportunity in the B2B and media sectors and this incredible investment will allow us to reinforce the potential Live Tech Games has to be a leading industry pioneer.’ says Nathan Moore, CEO and Co-Founder of Live Tech Games.

Live Tech Games is a unique platform that combines mobile entertainment and live gaming tournaments, on an exclusive as well as a national scale. It fills the gap in the mobile gaming industry for live, light-hearted games; competitive but inclusive; commitment-free and with the capacity for high reward. Its first app Roshambo Live thrilled UK players with its simple but iconic concept: live, knock-out rounds of Rock Paper Scissors, beating out opponents for the chance to win £1,000. Free to play and taking just five minutes, Roshambo Live has brought excitement and adrenaline to players up and down a country in lockdown.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

With an unexpected year of lockdowns, Live Tech Games pivoted its offering to provide private, company-specific games. HR departments have used Roshambo Live to connect with workforces whilst they work from home, and pubs and bars are already signing up to host private Roshambo Live games in their venues as we start to move out of lockdown. The unique capability of the technology to offer both a nationwide game for thousands of players, and private games that are specific to venues and offices, sets Live Tech Games leagues above other studios launching this year.

Currently relanching Roshambo Live following the open beta last year, the initial player stats have been extremely positive showing great user engagement and feedback, with the app reaching #3 in the App Store charts within just a week of its relaunch. The app grew steadily, proving much more popular than anticipated in the open beta stage and organically creating a dedicated and thriving community of Roshambo Live players. Whilst it began as a competitive live gaming experience with high rewards, Roshambo Live has also opened up a space for connection and a socially distanced thrill throughout lockdown. With its standalone technology for live, knock-out tournament-style rounds of simple, family-friendly games, Roshambo Live pairs players up across the country making it possible to connect with family and friends from a safe distance. Challenging other households and comparing scores on weekly boards has proven a great way to connect across lockdowns and introduce games to the ‘non-gamers’.

Live Tech Games was created by Co-CEOs and Founders Nathan Moore and Samuel Worsley after leaving Microsoft to build their own business, less than two years ago. At Microsoft they both gained invaluable experience in software and managing tech development teams, and brought this into their creation of Live Tech Games, a platform focused on delivering B2B and B2C live entertainment experiences for the nation.

Related Topics:
Continue Reading
Advertisement

gaming

Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions

Published

1 week ago

on

November 7, 2024

By

getting-ready-for-xmas:-splitmetrics-partnership-with-wargaming-helps-world-of-warships-app-sail-to-new-heights-with-15%-uplift-in-organic-conversions
Reading Time: 2 minutes

 

Wargaming, a leading game developer, teamed up with SplitMetrics, an app growth solutions company, to boost conversion rates with seasonal Christmas-themed screenshots for the launch of its game World of Warships: Legends.
Coinciding with the game’s soft launch in Brazil, the Philippines, Canada, and France ahead of the Christmas holidays, Wargaming wanted to capitalise on the seasonality effect to influence its app engagement without advertising.
By working with SplitMetrics Agency, a leading mobile growth agency, Wargaming increased conversions by an average of 15% on iOS across App Store storefronts in Canada, the Philippines and France. Canada experienced the highest conversion rate increase with 31.45%, followed by the Philippines (9.61%) and France (3.44%). On Android, the Brazilian Google Play storefront experienced the highest conversion rate increase with 6.68%.
SplitMetrics Agency focused on A/B testing as its core strategy. The agency optimised visual assets, analysed performance and tested various creative hypotheses. Using SplitMetrics Optimize, the agency’s experts ran experiments to identify the best-performing illustrations for both the App Store and Google Play product pages.
A key hypothesis tested during this project was whether tailoring visuals to each region during Christmas would have an impact. For France and Canada, the images were adjusted to include a winter theme featuring snow, fireworks and a Christmas tree. For the Philippines, the agency used white ribbons, a local Christmas tradition, along with fireworks and ornaments displaying the country’s flag. And for Brazil, fireworks and ornaments decorated with the Brazilian flag.
During this testing period, there were no in-app events or paid user acquisition campaigns, allowing the performance changes to be directly attributed to the updated screenshots.
Thomas Kriebernegg, General Manager, SplitMetrics Agency, said: “Christmas is one of the main calendar events that app marketers need to prepare for, especially in the gaming category.
“The World of Warships: Legends case study is a great example of how seasonality can significantly impact your app’s performance and give you a boost in users. And this can be achieved without an advertising budget. It can all be done organically when you have the right calendar event, great graphics and A/B testing.
“As in the case of the Wargaming game, a comprehensive analysis and testing strategy increased its conversion rate by an average 15% across three markets.
“It is essential that app marketers forward-plan for any relevant calendar events. It’s also important to note that Christmas may not be relevant for every app but if you’re unsure you can always try A/B testing to see what works. And keep optimising.”

The post Getting ready for Xmas: SplitMetrics partnership with Wargaming helps World of Warships app sail to new heights with 15% uplift in organic conversions appeared first on European Gaming Industry News.

Continue Reading

gaming

Nolimit City revisits the brutal factory life in Outsourced: Slash Game

Published

1 week ago

on

November 5, 2024

By

nolimit-city-revisits-the-brutal-factory-life-in-outsourced:-slash-game
Reading Time: 2 minutes

 

Nolimit City takes you back to the grind with its latest release, Outsourced: Slash Game. For those who thought their consumerist cravings were a safe indulgence, think again. Following in the footsteps of Outsourced, this new addition pulls back the curtain on the sweat and sacrifice lurking behind those everyday luxuries—this time with a dash of danger. Outsourced: Slash Game is the studio’s second venture into crash-style gameplay, the first being xCrash™ in Skate or Die – but this time it’s a standalone crash game!

In Slash Game, players have to make some cutthroat decisions as a laser traces the outline of their hand, increasing the multiplier with every pass. Players hit “stop” to cash out, locking in the multiplier when they feel the timing is right. After which, they will be shown the potential winnings if they wouldn’t have stopped. But here’s the catch: if players hesitate a second too long and the laser slips, all the winnings are lost. A live scoreboard displays the Top Win, Top Miss and Last Round, so that players can keep track of their previous rounds.

Outsourced: Slash Game is not a familiar Nolimit City slot to some players but could cause some excitement with an increasing multiplier and a maximum payout of 1,500x the base bet. Outsourced: Slash Game, unlike Nolimit City’s high-volatility slots, is rated as ‘Medium Volatility’ but don’t let that fool you as it still includes the risk of losing your hand.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Per Lindheimer, Head of Product at Nolimit City, said: “Get back to work, will you? We’re bringing players back to the unrelenting factory floor of Outsourced with an all-new twist. Slash Game is a standalone take on our crash-style games, and it’s packed with plenty of heart-stopping moments (and maybe a few hand-stopping ones, too). We’re thrilled with how it turned out and we hope that our fans will be too!“

‘Outsourced: Slash Game’ will be available to all Nolimit City partners on November 5th, 2024.

The post Nolimit City revisits the brutal factory life in Outsourced: Slash Game appeared first on European Gaming Industry News.

Continue Reading

CS2 Intel Extreme

CS2 Intel Extreme Masters Rio 2024 SuperComputer: NaVi to bounce back after Blast Fall Final loss

Published

1 month ago

on

October 7, 2024

By

cs2-intel-extreme-masters-rio-2024-supercomputer:-navi-to-bounce-back-after-blast-fall-final-loss

Final: Natus Vincere (36.5%) to beat Team Vitality (28.1%)

Semifinal 1: Natus Vincere (52.6%) to beat MOUZ (16.3%)

Semifinal 2: Team Vitality (47.7%) to beat G2 Esports (18.7%)

Quarterfinal 1: G2 Esports (39.8%) to beat FaZe Clan (32.8%)

Quarterfinal 2: MOUZ (35.9%) to beat Eternal Fire (24.7%)

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Group stage: 

  1. Natus Vincere – 48.7% to finish 1st; 17.0% to finish 2nd; 84.1% to make playoffs

  2. Team Vitality – 40.8% to finish 1st; 17.4% to finish 2nd; 77.7% to make playoffs

  3. G2 Esports – 19.3% to finish 1st; 20.4% to finish 2nd; 56.7% to make playoffs

  4. MOUZ – 14.5% to finish 1st; 21.8% to finish 2nd; 53.0% to make playoffs

  5. FaZe Clan – 13.9% to finish 1st; 21.0% to finish 2nd; 50.2% to make playoffs

  6. Eternal Flame – 40.7% to finish 1st; 16.2% to finish 2nd; 40.7% to make playoffs

  7. Liquid – 16.3% to finish 7-8th; 35.7% to make playoffs

  8. Virtus.pro – 15.4% to finish 7-8th; 29.9% to make playoffs

  9. Astralis – 28.9% to finish 9-12th; 31.5% to make playoffs

  10. The MongolZ – 32.7% to finish 9-12th; 25.4% to make playoffs

  11. Complexity – 34.3% to finish 9-12th; 21.2% to make playoffs

  12. Heroic – 26.8% to finish 9-12th; 23.5% to make playoffs

  13. paiN – 36.5% to finish 13-16th; 21.0% to make playoffs

  14. FURIA – 36.4% to finish 13-16th; 20.9% to make playoffs

  15. 9z – 44.7% to finish 13-16th; 14.6% to make playoffs

  16. Imperial – 49.1% to finish 13-16th; 13.9% to make playoffs

It has been quite the run for NaVi despite their loss with back to back grand finals in recent weeks but CSDB.gg’s predictive model suggests there will be no let up for the Ukrainian esports organisation.

G2 will also be looking to build more momentum in preparation for Majors season with NiKo on a quest to finally get over the line this year to win his first major title. Hopefully Rio won’t have to see a repeat of his reaction in the semifinals at BLAST Premier Fall Final 2024 where he punched a hole in a table after losing out to Team Vitality in a key moment.

However, the hosts of Intel Extreme Masters Rio 2024 may want to lockdown any nearby furniture and reinforce their desks if G2 are set for disappointment at the semifinals stage as predicted by the CSDB.gg SuperComputer.

A victory in Rio could be even more consequential for how the end of the year shapes up for the leading teams on the circuit. The Valve Global rankings have both teams close at the very top (NaVi at 1988 and G2 at 1953) meaning a win for either team could hand them a key advantage when it comes to who enters the Majors as top seed. 

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Back-to-back wins in T1 events for G2, should they prosper in Rio, would set the Berlin-based team on an incredible trajectory going into the winter months.

Meanwhile, Brazilian hopes for glory look slight according to the CSDB.gg SuperComputer with FURIA, the team co-owned by Neymar, having only been given a 20.9% chance of even making the playoffs. 

They are the leading contenders to make an impact for the home crowd but there are other teams flying the flag for Brazil with paiN and Imperial also set to give it their best to give local fans something to cheer on.

In terms of forecasted matchups of note, G2 and FaZe Clan could offer up a fascinating encounter in the quarterfinals should both teams qualify, with each organisation rated as having a strong chance of making the semis with little to separate them should they meet.

How was the CSDB.gg CS2 Tournament SuperComputer created?

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The CSDB.gg CS2 Tournament SuperComputer is a predictive model created using world ranking points, team quality ratings and performance trends. An element of randomness is also included in the model to avoid the best teams and players always winning, to reflect the fact that upsets can happen.

Every tournament is simulated 1,000 times with the results aggregated into a percentage rating of the chances teams or players have to achieve the predicted result.

Continue Reading

Trending