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Star Sports goes live with LVision Betting & Animation widget

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UK online bookmaker Star Sports has enhanced its sportsbook offering with the addition of LVision’s Betting & Animation Widget to accelerate customer turnover and player engagement levels.

Based on LVision’s proprietary AI algorithms and historical data, the product serves as a unique live match tracker by converting broadcasts into meaningful data and high-quality sports visualisations.

Initially launched with tennis, with other sports to come later this year, the AI-driven widget provides Star Sports customers with exciting second screen entertainment with real-time in-play odds, insights, and statistics and coverage across all matches including all professional players and tournaments. One customer registered session time and engagement level increase of 65%, while others have reported similar numbers.

Several LVision customers have seen session times and engagement levels increase by up to 65% from using the product.

The widget is also integrated with players’ bet slips offering sportsbooks instant bet stimulation and providing Star Sports’ valued customers with advanced betting tips associated with real-time markets and offers. It covers everything from players’ location and position to shots, serves, balls, patterns, win ratio and much more.

As part of the agreement, Star Sports will also benefit from LVision’s BetBooster insights which are integrated into the widget. BetBooster is a fully automated, data-driven service based on historical data, live incidents, and AI analysis, covering both pre-match and in-play across soccer, tennis and basketball and stands at an average of 20 million insights per year.

Launched as Star Racing in 1999 and rebranded in 2009 to reflect its wider portfolio of services, Star Sports has grown to become the UK’s leading luxury bookmaker with a comprehensive online offering.

LVision has struck deals with several high-profile brands since the beginning of 2021 including Rivalo, STS, EuropeBet and more.

Ido Lazar, Founder and CEO of LVision, said: “I’m really excited to make our debut in the UK with Star Sports that has built a reputation as one of the leading sportsbook brands in the market.

“I’m thrilled they have chosen to integrate our leading data-driven tennis product and I’m sure their valued customers will benefit from a unique betting experience that takes sport to new levels.”

Luke Tarr, Head of PR, Star Sports, said: “The tennis season got off to a great start with a very exciting Australian Open but, with the addition of LVision’s new Betting & Animation Widget, our customers now have access to a unique and stimulating tennis experience making it the ideal complementary product to betting on live events across 2021.”

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Betano and Flamengo Seal Historic Principal Partnership

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Partnership includes Men’s and Women’s football, Olympic sports, and Flamengo TV

Betano, one of the world’s largest online sports betting and gaming brands, has become the new principal and front-of-shirt partner of Clube de Regatas do Flamengo. The agreement, until the end of 2028, covers the men’s and women’s professional football teams, Olympic sports, and Flamengo TV.

With this partnership, Flamengo joins a select roster of major international clubs partnered with Betano, including F.C. Bayern München, Club Atlético River Plate, Aston Villa F.C., F.C. Porto, Sporting CP and SL Benfica, among others.

Flamengo, with one of the largest fan bases in the world and supporters spread across Brazil and beyond, was a natural fit for Betano. The club’s nationwide reach and passionate following were some of the key factors leading to the new partnership. For Flamengo, Betano is seen as the ideal partner to support its international expansion, with activations planned in both Europe and Latin America as part of the agreement. Equally important, Betano is a brand leading at the forefront of promoting responsible gaming, both in Brazil and across the international markets where it operates.

“Sponsoring Flamengo is a strategic decision that connects us with the largest and most passionate fan base in Brazil, strengthens our presence in the country and further expands our brand globally. We understand the responsibility this partnership carries and are committed to building a successful journey alongside the club,” said George Daskalakis, co-founder and CEO of Kaizen Gaming, operator of the  Betano brand.

In addition to brand exposure through teams and athletes, the partnership also includes investment in social and sports development initiatives, reinforcing Betano’s and Flamengo’s commitment to creating a positive impact both on and off the field.

“This partnership with Betano is historic for Flamengo. Beyond being the biggest sponsorship in Brazilian football, it strengthens our projects across football and Olympic sports, supports our global expansion, and reinforces our commitment to our fans”, commented Luis Eduardo Baptista, President of Clube de Regatas do Flamengo.

 

The post Betano and Flamengo Seal Historic Principal Partnership appeared first on Gaming and Gambling Industry in the Americas.

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Scientific Games Wins Three 2025 International Business Awards for Supply Chain Sustainability and Technology Innovation

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Global Lottery Technology Supplier Wins Sustainable Supply Chain Gold Award for National Logistics Centre in UK Serving The National Lottery

Scientific Games has been honored with three prestigious accolades in the 2025 International Business Awards, recognizing the company’s leadership in supply chain sustainability and cutting-edge lottery technology solutions.

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The global lottery company earned the Gold Award for Sustainable Supply Chain for its National Logistics Centre in Warrington, UK serving The National Lottery’s vast network of 40,000+ retailers as a partner to Allwyn UK. Opened in February 2024 to support Allwyn on its journey of building a net zero National Lottery, the 92,000-square-foot facility integrates advanced, technology-driven sustainability practices, including AI-powered demand forecasting and inventory management technology, dynamic routing to minimize emissions, fully electric internal transport and zero-waste operations.

Scientific Games also received two Bronze Award recognitions in the 2025 International Business Awards:

  • Achievement in Product Innovation for SCiQ, Scientific Games’ cutting-edge ecosystem that is transforming the way instant games are sold and managed. SCiQ delivers advanced inventory control, strengthened security and real-time sales data, providing retailers, lotteries and players with a smarter, more secure instant game experience.
  • Emerging Technology Solution for PlayCentral Powered by SCiQ, which integrates the company’s groundbreaking SCiQ retail ecosystem into PlayCentral HD self-service vending machines, delivering unmatched inventory control, enhanced game security and operational efficiency.

“These honors reflect the dedication of our global teams to delivering both environmental leadership and unmatched retail innovation for our lottery partners,” said Pat McHugh, CEO of Scientific Games. “From transforming the sustainability of our supply chain in partnership with Allwyn in the UK to advancing the future of instant game retailing worldwide, we’re committed to creating positive impact for our customers, players and the communities they serve.”

More than 3,600 nominations from organizations in over 60 nations were evaluated by more than 300 professionals worldwide in this year’s IBAs.

Earlier this year, Scientific Games received two Gold Annual American Business Awards for SCiQ and PlayCentral Powered by SCiQ, in the Operations Management Solutions and Emerging Technology categories, respectively.

With operations on five continents, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.

PlayCentral HD® and SCiQ® are registered trademarks of Scientific Games. ©2025 Scientific Games, LLC. All Rights Reserved.

 

The post Scientific Games Wins Three 2025 International Business Awards for Supply Chain Sustainability and Technology Innovation appeared first on Gaming and Gambling Industry in the Americas.

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5 Reasons Mobile iGaming is Growing (and How to Earn from It)

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Mobile iGaming isn’t a trend anymore—it’s the new default. With 96% of the world’s digital population accessing the internet via smartphones, operators can no longer treat mobile as a “nice to have.” On Atlaslive, most players already come through mobile, showing just how deep this shift has gone. So they have investigated the reasons for it.

5 reasons are driving the rise of mobile play:

  1. Smartphones & 5G: Affordable devices and low-latency connections make betting and live casino seamless.
  2. Mobile-first UX: Fingerprint login, in-game wallets, and scrollable lobbies remove friction.
  3. New market regulations: Markets like Brazil are now opening to licensed apps, unlocking millions of players.
  4. Frictionless payments: From Apple Pay to Brazil’s Biometric Pix, fast deposits are now a mobile-native feature.
  5. User behavior shifts: Millennials and Gen Z expect short, impulsive, on-the-go sessions—and mobile delivers.

Mobile iGaming has clearly become the main arena for user activity and revenue growth. To find out more and see how operators can improve engagement and drive revenue with mobile strategies, read the full article.

 

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The post 5 Reasons Mobile iGaming is Growing (and How to Earn from It) appeared first on European Gaming Industry News.

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