Latest News
BetBull chooses beBettor for Affordability
BetBull, the next-generation mobile sportsbook and casino operator, partners with beBettor, the responsible gaming data platform, on customer affordability.
BetBull has chosen to partner with beBettor to provide affordability data via the beBettor affordability API, enabling automated instant geo-affordability checks for their UK customers.
beBettor’s personalised geo-affordability checks allow BetBull to understand more about their customers earlier in their journey, enabling more tailored protection for each player as part of BetBull’s larger social responsibility frameworks. beBettor affordability checks also identify those most at risk, such as those on the bankruptcy or insolvency registers, protecting customers from gambling related harms associated with spending beyond their means.
Affordability continues to be a focus of the UKGC, with additional formal guidance for remote operators announced in relation to the COVID-19 pandemic remaining in place in 2021.
beBettor affordability data offers an economic and scalable solution for operators, assisting with UKGC compliance whilst maintaining a frictionless user experience and respecting customer privacy.
Scott McGregor, COO of beBettor said, “It is great for us to announce our new partnership with BetBull who are at the cutting edge of the industry today. We have really enjoyed working with the BetBull team who are integrating the new affordability data we provide into their next generation safer gambling frameworks.”
Ian Tannock, Head of Safer Gambling at Betbull said, “We are delighted to be working with beBettor on affordability. We’ve been really impressed with the beBettor team and their friendly support and approach has been first class. It was a major factor in our decision to proceed with integrating beBettor’s affordability solution.”
bet365
Inspired Entertainment Partners with bet365 to Launch Revolutionary Hybrid Dealer Roulette Game
Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading provider of B2B gaming content, systems, and solutions, announced that its long-time partner and leading online gambling operator, bet365, will be the first customer to offer the Hybrid Dealer Roulette game in the UK in Q4 2024.
Hybrid Dealer is a new, US patented, game-changing online product category that offers players casino and gameshow content without the challenges associated with live-dealer products.
Hybrid Dealer Roulette is the second Hybrid Dealer game launched by Inspired, featuring stunning Virtual CGI and pre-recorded real-life hosts. The game is designed to mimic a live casino experience, with a countdown timer to place bets before each round begins and all players seeing the same results at the same time.
In this scheduled multi-player experience featuring leaderboards and chat, players will be part of a dynamic social gaming experience. With every spin, players will be treated to high-quality graphics and audio that engage and entertain.
“We are thrilled to partner with bet365 to bring this exciting new game to their players,” said Brooks Pierce, President and Chief Executive Officer of Inspired. “Hybrid Dealer is a whole new category of games, and through our advanced technology, bet365 will be able to provide a realistic Roulette experience to their online players without the expense and effort of dedicated studios and staffing.”
“This partnership is a testament to our dedication to providing the best online casino experience for our players through cutting-edge offerings,” said a spokesperson for bet365. “We are always looking for new ways to enhance the player experience and keep our players engaged. Inspired’s Hybrid Dealer Roulette game is an exciting innovation that we are confident will resonate with our players.”
Brazil
Play’n GO games now live in Brazil
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry-leading games are now live in Brazil.
Players in the world’s newest regulated market can now enjoy an initial suite of more than 50 titles including Play’n GO’s all conquering Rich Wilde and the Book of Dead, multiple games from the fan favourite ‘Toonz and Moon Princess series, as well as Sweet Alchemy Bingo and Rainforest Magic Bingo that are expected to be hits in the South American market.
As of January 2025, Play’n GO offers a portfolio of close to 400 premium titles in over 35 regulated jurisdictions worldwide.
Magnus Olsson, Chief Commercial Officer at Play’n GO, said:
“The industry has been waiting for more than a decade for Brazil to open a regulated market and it’s fantastic to see what was once just a pipe dream now become reality.
“As is the Play’n GO way, we’re excited to be among of the first in the new market with a wide range of games certified and ready to go. Our customers know they can launch Play’n GO games with confidence, and we’ve seen that pay dividends time and again when new markets open like now in Brazil or markets re-regulate.”
Michele Stefanelli, Sales Leader for Southern Europe and LATAM at Play’n GO, added: “The Brazilian market has proven itself in the pre-regulated phase and we’re excited to see our games launch with some of the biggest operators in the world who are committed to making the regulated Brazilian market a success.”
Chief Revenue Officer and Vice President Sales & Marketing at EGT
EGT has appointed a new director of its office in Argentina
EGT’s office in Argentina has a new director: Christian Graffigna, who took the position in December 2024.
He graduated from the prestigious UADE (The Argentine University of Enterprise) and studied a PAD at the management school of the University of Piura in Peru and at IESE Business School. Mr. Graffigna has extensive professional experience in the gaming and entertainment sectors. Previously, he worked at CIRSA and Luckia and for the last 7 years served as the General Manager of Starbay Casino in Panama. He joins EGT with the firm intention of turning the company into one of the leading suppliers of gaming equipment in Argentina.
Mr. Graffigna said: “I am very happy to join EGT’s international team of talented and successful professionals, thanks to whom the company is in the elite of the industry on a global level. I have an ambitious strategy for the development of the office in Argentina, which I believe will successfully implement to justify the trust placed on me.”
Nadia Popova, Chief Revenue Officer and Vice President Sales & Marketing at EGT, also shared her positive expectations regarding this appointment: “I am glad that Christian Graffigna will head our office in Argentina. This is a market with enormous potential for our products, and I am confident that he has the vision and leadership qualities necessary to position us among the key players in the local gaming industry.”
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