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W2 Release First Real Time Affordability Solution For UK Operators

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W2, the award-winning provider of global regulatory compliance software to the gaming market, has announced its brand-new real-time affordability check, which will support the needs of operators as they adapt to evolving guidance from UK Gambling Gambling Commission (UKCG). UKGC guidance requires licence holders to put affordability at the heart of their safer gambling commitments for 2021 and it will undoubtedly become a central focus in the 2021 gambling act review.

The W2 affordability solution gives you a real time view of what a consumer earns on an individual level, and most importantly does not require additional customer interaction. Using authorised and compliant banking data feeds to provide current account turnover information that can be used for customer protection purposes, the solution can cover a period up to 24 months and across joint and sole accounts, as well as including multiple addresses. Data on this scale provides real insights on an individual customer level.

A Word From W2
Peter Murray, W2 Head of Sales commented “If you look at any of the pronouncements from the regulators in the UK and the upcoming review of the UK Gambling Act, front and centre to everything they’re doing is affordability. For us at W2 it is all about offering a solution which removes friction but is compliant, and we believe that this new affordability solution is suited to both the needs of the regulator, the challenges the operators face, and the consumers desire to be protected from harm.”

Kevin Fox, W2 Senior Product Manager responsible, said “the solution is split into two main parts. Level one offers an affordability index which leverages the data to give results on account activity including levels of income and turnover in the account and collates this into a score-based response. Level two offers more in-depth insight which allows the operator to collect and verify the declared income of the customer. These two components are a massive step in the right direction for safer gambling.”

Crucial Compliance
W2 will also be working with strategic partner, Gibraltar based Crucial Compliance, on the release of the affordability check. Working together, the two firms believe that this solution can have a positive impact on the industry as it aims to significantly help towards the issues surrounding responsible gambling and player protection.

Andy Masters, COO at Crucial Compliance commented “We are absolutely delighted to officially release this affordability solution. Since partnering with W2 in late 2020 we have combined our resources to bring to market a solution which is not only is frictionless and solves real time, real data affordability, but is also built into our player management solution. We have worked hard to ensure that this is as easy as possible for operators to continue to meet the needs of the regulators now and in the future”

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Industry Awards

Slotsoo Awards 2025: Celebrating Excellence Across Casinos and Game Providers

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Summer is here and it is time for Slotsoo’s signature celebration of the iGaming industry. The Slotsoo Casino Awards return for its third edition, continuing the tradition of highlighting operators who excel in delivering a top-tier player experience. This year also marks an exciting expansion with the inaugural Slotsoo Game Provider Awards, giving long-overdue recognition to the creators of great slots.

The New Game Provider Awards and the Winners

Game providers are sometimes overshadowed by casinos, but in reality, both are equally important to the online casino experience. That’s why Slotsoo is proud to shine a spotlight on the studios behind the reels. The winners of Slotsoo’s first provider-focused awards were announced on 24 July 2025, and the honors went to:

  • The Machine MVP – Pragmatic Play
  • Bonus Buyer – Bullshark Games
  • Volatility Virtuoso – Wazdan
  • Jackpot Jumbo – Mancala Gaming
  • Symphony Spinner – Gamzix
  • Reel Renegade – Nolimit City
  • Promising Prodigy – Slammer Studios

Please visit the Slotsoo Game Provider Awards page for detailed descriptions of each trophy and the motivations behind the winners.

The Anatomy of Slotsoo’s Trophies: Where Fun Meets Serious Recognition

At Slotsoo, each trophy is whimsical by design but grounded in real player values, making the Slotsoo Awards both entertaining and insightful. Every category has a clear purpose, recognizing what truly matters in iGaming today.

At the core of each awards lineup is a main trophy: The Gambling GOAT honors the top-performing casino operator, while The Machine MVP celebrates the best overall game provider. Surrounding these main awards are a collection of supporting trophies, spotlighting specific areas of excellence, from fast withdrawals and fun bonuses to volatility and winning potential.

These award categories offer a chance for actors who crush it in a certain area to be recognized, even if they don’t dominate across the board. Just like other iGaming awards, Slotsoo includes a category for newcomers, encouraging fresh talent and pushing established names to keep innovating.

The timing of the awards is also a deliberate choice. Markus Björk, head writer at Slotsoo, explains the team’s reasoning:

“After a hectic Winter and Spring packed with iGaming events, June and July offer a rare chance for the industry to slow down and reflect on the year so far. Let’s enjoy the cucumber season and appreciate what’s been achieved. This is when you can harvest the rewards of your hard work before autumn arrives with new challenges and opportunities.”

The Winning Casino Operators 2025

The Slotsoo Casino Awards 2025 took place in June, and these were the seven winners:

  • The Gambling GOAT – Betizy
  • The Bonus Buff – Sugarino
  • The Loyalty Lord – Wisho
  • The Withdrawal Wizard – Vauhdikas
  • The Gamification Guru – Arctic Casino
  • The Payout Professor – Wolfy Casino
  • The Noisy Newcomer – Lunar Spins

This was the third time Slotsoo held the casino awards for its English-language site targeting the EU market in general. During the same period, the dedicated awards for the Finnish market, Slotsoo Kasinogaala 2025, celebrated its second year. These awards consist of seven trophies equivalent to the English ones, plus an eighth trophy dedicated to the casino operator with the best slot streaming offering.

The Nordic country is undergoing big changes, with a new gambling legislation and a licensing system planned to be introduced by 1 January 2027. The future will tell how this will affect the structure and categories of the awards.

The post Slotsoo Awards 2025: Celebrating Excellence Across Casinos and Game Providers appeared first on European Gaming Industry News.

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SOFTSWISS Launches First South African Project with Mzansibet

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SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, proudly announces the launch of its major South African project with Mzansibet. It marks the first project in the country to utilise both the SOFTSWISS Sportsbook and the SOFTSWISS Casino Platform.

According to the recently released South Africa: iGaming Market Overview 2025 by SOFTSWISS, the country’s iGaming sector is growing at an impressive annual rate of 20–25%, driven by increasing mobile penetration. In line with this trend and evolving player needs, SOFTSWISS strongly focuses on mobile optimisation across its platforms, enabling seamless and enjoyable gaming experiences for Mzansibet players.

The launch in South Africa, ensuring full compliance with local technical standards, required meticulous preparation. SOFTSWISS products – including its sports betting software and online casino platform – underwent rigorous certification with Gaming Laboratories International (GLI), one of the most reputable and globally recognised independent testing laboratories in the iGaming industry. Following this process, the solutions were officially approved for local operation by the Western Cape Gambling and Racing Board – a respected and influential regulator in the region – affirming the high quality and compliance of SOFTSWISS software.

Max Trafimovich, International Non-Executive Director at SOFTSWISS, shares: “Mzansibet entered the market with a bold ambition to become a top-tier brand – and we are not only proud to support that vision from day one, but also well-equipped to ensure its sustainable growth. Leveraging our global and local expertise, we provide the technical, business, and service tools necessary for a smooth launch and scalable development. This is made possible thanks to our robust and stable architecture with 99.999% uptime and a flexible platform ecosystem. In addition, the brand launched a nationwide TV advertising campaign and has already attracted tens of thousands of players across the country – a powerful testament to its growing presence and trust.”

In addition to backend certification, the SOFTSWISS team invested heavily in frontend localisation to align with the partner’s vision and market requirements. The Mzansibet project has been fully adapted to meet South African player behaviour and betting patterns.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post SOFTSWISS Launches First South African Project with Mzansibet appeared first on European Gaming Industry News.

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Lee Hills Joins the International Association of Gaming Advisors

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SolutionsHub is proud to announce that its CEO, Lee Hills, has officially joined the International Association of Gaming Advisors (“IAGA”), the globally respected organization connecting the world’s leading legal, financial, and regulatory advisors through shared experiences and education to influence the advancement of global gaming.

As Director of SolutionsHub, he has been instrumental in establishing the company as a leading authority in licensing and regulatory compliance for innovative and emerging tech businesses. Under his leadership, SolutionsHub has become renowned for its deep understanding of complex regulatory and operational matters affecting gaming business.

“I am delighted to be joining IAGA, an organization I’ve long admired,” said Lee Hills. “This is an exciting opportunity to collaborate with some of the most respected minds in the field, and to contribute insight from our work at the cutting edge of iGaming and blockchain regulation.”

The International Association of Gaming Advisors includes prominent executives, attorneys, financial experts, regulators, and consultants. Membership provides access to high-level dialogue on gaming policy, regulatory challenges, and market evolution.

With Lee joining its ranks, IAGA gains a unique perspective from the Isle of Man, one of the world’s most forward-thinking regulatory environments, as well as specialist insight into Web3, tokenized economies, and esports betting.

The post Lee Hills Joins the International Association of Gaming Advisors appeared first on European Gaming Industry News.

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