Press Releases
UK Game Developer Kwalee Pledging Profits From Hit Title ‘Teacher Simulator’ to Help Tackle Child Food Poverty
This move was inspired by the campaigning of Marcus Rashford MBE, who is an Ambassador for FareShare, on the issue of free school meals. With Teacher Simulator riding high in the mobile game charts, offering lighthearted gameplay in a classroom setting, this felt like the perfect opportunity for Kwalee to contribute to the cause.
Launched towards the end of 2020 on iOS and Android devices, Teacher Simulator is completely free to download and has already reached more than 6.5 million players worldwide, becoming a top-3 game on the Apple App Store in the UK and US. On the UK Google Play Store, Teacher Simulator has gone one further by ranking at #2 in the Games category. This highlights how much the game resonated with the mobile gaming public, at a time when real-life classrooms have been closed in many parts of the world. “Teacher Simulator was partly inspired by our own experiences at school, from the mundane to the bizarre,” commented Simon Platt, Head of Development at Kwalee. “These were largely fond memories for us, fortunately, but no child should have to worry about where their next meal is coming from when they should be learning and playing, whether in or out of the classroom.”
David Darling CBE, CEO of Kwalee, added: “We’re huge admirers of Marcus Rashford’s campaigning and strongly believe in the work done by FareShare. Now more than ever, as the country enters another testing lockdown, no child should have to go hungry. With Teacher Simulator having been such a success for its cheerful depiction of school life, we want to do our bit to support those for whom that is not necessarily the reality – especially with the added strain of remote schooling on kids and families.”
Darling – co-founder and former CEO of Codemasters, a company recently the subject of a $1.2 billion acquisition by gaming giant EA – has been making games professionally since he was a teenager. He was awarded a CBE in 2008 for services to the computer games industry and was more recently given the ‘Outstanding Leadership Award’ at the 2020 TIGA Awards.
He now runs Kwalee, which has recently surpassed 100 employees and recorded well over half a billion game downloads across its catalogue. Officially Britain’s biggest developer and publisher of hyper-casual mobile games – yet another success story to emerge from Leamington Spa, the town known widely as ‘Silicon Spa’ for its thriving games industry – Kwalee has been a prominent supporter of charities in the past, most notably of the gaming accessibility charity SpecialEffect.
FareShare has welcomed the support as it continues its appeal for donations. “After a year where understanding the importance of school-aged children receiving nutritious food has come under the spotlight, we are extremely grateful to Kwalee for donating 100% of UK profits from their Teacher Simulator game as children return to remote schooling,” said FareShare Commercial Director Alyson Walsh. “FareShare’s work with Breakfast, After School and Holiday Clubs each year help vulnerable children access the food they need to learn, grow and thrive.” To learn more about the great work done by FareShare and to find details on how to donate directly, you’re encouraged to check out their website.
Kwalee is always looking for new developers to collaborate with and new games to publish, and developers can find out more information here: There are also more than 50 vacancies available at Kwalee across the UK, India, China and even remote opportunities, which you can learn more about here.
With UK schools shut once again, profits from classroom-based mobile game will support the country’s most vulnerable children
Xsolla, a global video game commerce company, is excited to announce its collaboration with AbleGamers for an impactful charity campaign at TwitchCon 2024. This partnership aims to further AbleGamers’ mission of improving accessibility in gaming for individuals with disabilities through an interactive and meaningful activation.
Attendees who visit the Xsolla booth (Booth 1515-SW) at TwitchCon will have the exclusive opportunity to claim one of two specially designed charity pins. By sharing a photo of their pin on their social channels on Instagram, Facebook, or Twitter using the hashtags #LightstreamAble and #XsollaAble, participants will help raise funds for AbleGamers. For every qualifying social post, Xsolla and its partners will donate $5 to AbleGamers, up to $10,000. To amplify awareness, include hashtags: #TwitchCon #BongoCat #Lightstream #Xsolla #SoEveryoneCanGame.
“We’re thrilled to partner with AbleGamers at TwitchCon 2024 to support their mission of making gaming more accessible for everyone. By engaging with our booth and sharing their experiences online, attendees collect a unique piece of Xsolla and Lightstream memorabilia and contribute directly to the gaming community. It’s an incredible opportunity to connect the gaming community with a cause that promotes inclusivity and empowerment,” said Berkley Egenes, Chief Marketing & Growth Officer at Xsolla.
2,000 pins will be distributed—1,000 featuring the iconic Xsolla Cat design and 1,000 co-designed with Lightstream. These limited-edition pins will be available only at the Xsolla booth on a first-come, first-served basis.
How Your Participation Makes a Difference:
- Peer Counseling: AbleGamers offers personalized guidance to assess player needs and provide optimal solutions for inclusive gaming
- Engineering Research: The organization supports the development of assistive technologies that remove barriers for gamers with disabilities
- Community & Inclusion: AbleGamers combats social isolation by fostering opportunities for camaraderie and lifelong friendships within the gaming community
By participating in this campaign, you’ll collect a unique pin and help fund critical resources and support for gamers with disabilities.
Industry-leading social media marketing agency SGG Media is thrilled to announce an exciting new collaboration with the prominent Canadian online casino PlayOJO.
Under the new agreement, SGG Media is set to become PlayOJO’s exclusive provider of live-action casino shows. Leveraging SGG Media’s extensive network of over 2,500 sports and casino influencers, these shows will stream thrilling casino experiences directly to PlayOJO players. Viewers will have the opportunity to interact with the streamers and place bets while witnessing all the exciting live casino action offered by PlayOJO.
Following the live shows, SGG Media will create and share short video highlights of the most captivating moments from the games across various social media platforms, engaging with SGG’s combined following of over 75 million fans. This is the third largest database of sports social media followers, a huge portion of whom have crossover potential and interest In the online casino industry.
The marketing agency has achieved significant success with its casino streams in 2024. They launched their groundbreaking ‘Casino Stream’ show in February. This innovative show offers nightly live-action casino games, providing viewers with an immersive experience in the fast-paced world of roulette, blackjack, slots, and other online games.
PlayOJO is one of the most popular legal online casinos in Ontario. The casino collaborates with major developers and content providers in the industry, offering a distinctive and enjoyable online casino experience to Ontarian’s, all of which will be highlighted as a result of this deal. “We’re thrilled to partner with the SGG team as we introduce our live casino shows in Canada. This unique live show experience will highlight PlayOJO’s best-in-class online casino, featuring slots, live casino, and table games, truly demonstrating why PlayOJO is the home of feel-good fun!”, says the PlayOJO Team.
SGG Media and PlayOJO are dedicated to ensuring a fun and safe online casino environment for players. Both parties will display clear responsible gambling messages throughout the streams, helping to inform players to gamble legally and responsibly.
Speaking about this commitment to responsible gambling, Troy Paul, CEO of SGG Media, said, “We want to create a fun and exciting show, but also make sure viewers know this is a legal casino and players need to wager only money they can afford to lose as entertainment.”
On the deal, Paul said: “We are extremely excited to begin working alongside PlayOJO. It is a brand that wants to drive innovation in the industry, sharing our vision for a more community-driven online casino experience.”
Through our streams, our micro-influencers and content creators will help shine a spotlight on PlayOJO’s fantastic gaming experiences while also growing a community that will want to return for more.
This extends beyond the streams, with our huge network of micro-influencers sharing video content across their platforms, ensuring engagement continues after the stream goes off the air.”
ReelPlay, a long-time aggregation partner of Relax Gaming has further strengthened its relationship with the leading supplier by transitioning to Silver Bullet.
Since agreeing to be a Powered By partner more than five years ago the duo have collaborated on over 70 game releases together, including El Dorado Infinity Reels and Hypernova Megaways.
ReelPlay was one of the first studio partners that released Dream Drop titles, including Hypernova Infinity Reels Dream Drop and Tsai Shen 10K Ways Dream Drop. These games have awarded over 150,000 jackpot wins, totalling more than €2.5 million.
This new deal will see ReelPlay benefit from additional commercial support as well as a whole host of contractual efficiencies such as unrivalled speed to market and access to players in popular and emerging markets, allowing the studio to hone its focus on creating top-quality content.
The first Silver Bullet release under this new agreement will be Pay Pig 10K WAYS which launches on 17th October.
Nicholas Hammon, Aggregation Business Director at Relax Gaming, said: “ReelPlay have been a trusted aggregation partner of Relax for many years now and we’re truly excited to take it to the next level as they join our Silver Bullet programme. We look forward to sharing their fantastic portfolio of games with leading operator partners worldwide.”
David Johnson, CEO at ReelPlay, said: “We are absolutely delighted to put pen to paper on an extended deal with Relax. We look forward to continuing our close work with the Relax team which has grown considerably since 2019 and leveraging our mutual strengths to extend the reach of ReelPlay games, and indeed those of close partner studios delivered by ReelPlay, to Silver Bullet operators.”
Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 named the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.
Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.
The post ReelPlay becomes Silver Bullet partner strengthening Relax Gaming collaboration appeared first on European Gaming Industry News.
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