

Latest News
SportCaller scales new heights in retention with The Ladder for Virgin Bet
Free-to-play specialist unveils ingenious new football game to improve fan engagement for rising-star operator
SportCaller, the leading free-to-play (FTP) sports-game provider, has rolled out a cutting-edge game, The Ladder, to instant acclaim and spikes in fan engagement for UK operator, Virgin Bet.
The game is the latest in an ongoing partnership between the pair, which began with the launch of LiveScore6 in early 2020. The Ladder is a live-quiz product, tailored exclusively to Virgin Bet’s thriving Sports base, which asks customers to test the strength of their football general knowledge and compete over 10 questions for a wide range of easily-attainable free bets or prizes which are awarded at the start of any given weekend.
In order to collect, players must submit their answers within a 10-second timeframe, as a live countdown clock unwinds for each question. However, true to the quiz’s easy-trigger nature, players can enjoy a helping hand from a series of Power-Ups which offer them valuable lifelines as they progress through the game. These unique features include Go 50-50 (taking away two multiple-choice answers), Free Pass (the answer is automatically provided) and Extra Time (extending the time permitted to submit an answer).
Incorrect participants slip down The Ladder for the day or week, while correct respondents are required to complete the full 10-question course to win their share of a big prize pool, or one of many other smaller free bets. The signature limited-time countdown, coupled to varied question-alternating functionality and a deep well of topical football data, guards against system-manipulation and improves the customer experience with its fun, intuitive gameplay.
SportCaller has also added live leaderboards, which update in real-time, allowing players to keep track of their performance and join in a daily battle for bragging rights against their friends or peers, thereby organically driving brand loyalty, repeat visits and core retention for Virgin Bet.
This innovative live-quiz product showcases SportCaller’s flexibility and capacity to deliver softer marketing functions with which to responsibly maintain player engagement and digital dwell-time. Accordingly, it constitutes another agile and timely component for the market-leading supplier’s progressive portfolio and marketing strategies for both leading operators and media partners.
Cillian Barry, MD at SportCaller, said: “We’re delighted to both extend and evolve our current collaboration with Virgin Bet by launching The Ladder. This general knowledge live-quiz format has proved particularly popular and versatile for operators and their players, not only during the lockdown but also as sports have returned. The pent-up passion among fans is palpable.
“Our array of games and mechanics now allow any client to offer a softer, and more accountable, means of keeping players engaged with their key products of interest. Indeed, this recent movement is part of a wider trend that’s very encouraging to witness – in that most of our games with Tier-1 operators in mature markets are aimed at securing retention in a sustainable and responsible way. It’s vital for our industry to promote consumer protection and education.”
Richard Leask, Marketing Director for Virgin Bet, added: “We’re thrilled at The Ladder’s immediate connection with our customers, as they pit their wits against each other on these rapid-fire tests of trivia. SportCaller’s live-quiz configurations are as engaging as they are simple to play, and this has quickly shone through in some impressive weekly repeat-visit rates for the game.
“SportCaller offer us flexible formats that responsibly sustain players’ attentions and allegiance, fostering long-term loyalty that comfortably outstrips those customers who have never enrolled in games like The Ladder.”
SportCaller has now launched almost 100 games across 47 countries and in 20 languages in Europe, Asia, Africa, Latin America, Australasia and North America. In the past 12 months it has also rolled out 44 new games, doubling the total number of games offered across the previous three years.
Latest News
BetHog Chooses Optimove as its Marketing Solution through Ignite+ Program to Jumpstart its Marketing

Cryptocurrency casino and sportsbook startup harnesses Optimove’s Ignite+ Program to scale campaigns, gain predictive insights, and deliver personalized player journeys at scale
BetHog, a cryptocurrency casino and sportsbook from the creators of FanDuel, has chosen Optimove as its marketing solution through its Ignite+ program. Ignite+ gives BetHog access to enterprise-grade CRM and AI-driven marketing capabilities, enabling the company to accelerate campaign execution, gain predictive insights, and deliver more personalized player experiences at scale. Optimove is the creator of Positionless Marketing and the #1 Marketing Solution for iGaming and sports betting operators.
“Optimove has been an incredible platform and partner in speed-to-market from day one,” said Kyle Wachtel, Chief Marketing Officer at BetHog. “Their team didn’t just provide us with a platform. They became an extension of our marketing team, bringing expertise, predictive models, and industry knowledge that we simply couldn’t replicate in-house at this stage.”
Tomer Imber, Senior Director of Sales, US Gaming at Optimove, commented: “From the start, the BetHog team has shown incredible vision and drive, already boasting an innovative product and burgeoning brand, and we are excited to be part of their journey. BetHog is leveraging our platform to build lasting player relationships and accelerate growth.”
The partnership highlights BetHog’s rapid path from integration to execution. Within weeks, the company completed its IP warmup, validated data quality, and began sending campaigns. Optimove’s out-of-the-box predictive models and churn analytics now serve as a BI function for the startup, enabling it to focus on growth without the burden of building a large internal team.
“The Ignite+ Program was the perfect fit for us as a fast-growing startup,” Wachtel added. “It gave us access to enterprise-grade CRM capabilities and AI-driven insights without the overhead of building out a full BI and CRM function. From onboarding to campaign launch, Optimove executed at startup speed to get us live.”
With Optimove in place, BetHog is now poised to embrace Positionless Marketing, a breakthrough approach that frees marketers from traditional role constraints and gives them the ability to independently harness Data Power, Creative Power, and Optimization Power.
“We still have many opportunities to explore with Optimove, and we are confident that Positionless Marketing will help us move faster, personalize more deeply, and maximize every player interaction,” Wachtel said.
The Ignite+ Program has already supported the growth of dozens of iGaming and sportsbook operators. For BetHog, leveraging Ignite+ represents a key milestone in its journey to scale rapidly while building a foundation for personalized, AI-powered marketing.
The post BetHog Chooses Optimove as its Marketing Solution through Ignite+ Program to Jumpstart its Marketing appeared first on Gaming and Gambling Industry in the Americas.
Latest News
VSiN Launches Fall Programming Lineup, Giving Fans More of Their Favorite Sports Betting Shows and Hosts

Sports Betting Network Adds Hour of Sharp Bettor Favorite “A Numbers Game,” Announces Hosts Mitch Moss & Pauly Howard Join Sunday Programming, Sees Return of Fantasy Sports “Guru” John Hansen
VSiN, The Sports Betting Network, announces its new programming lineup, delivering more of the network’s most popular sports betting shows and hosts. As the 2025 NFL season ramps up, VSiN’s new fall schedule launches to the largest audience in its history.
“With more viewers and listeners than we’ve ever had going into football season, we’re thrilled to launch VSiN’s new programming lineup as an answer to fans asking for more of the quality programming they want and need to inform their wagering and fantasy decisions,” said Steve Cohen, EVP of Talent and Programming at VSiN. “As our competitors across all media continue to pull back and even disappear, it’s that continued commitment to content that sets VSiN apart and fuels our continued growth.”
VSiN’s full live programming lineup launches today and can be viewed at VSiN.com. Highlights include:
- VSiN adds one additional hour to “A Numbers Game” with Gill Alexander and producer Kelley Bydlon. The longest running show on VSiN now airs weekdays from 10 a.m. – 1 p.m. ET. Each day, Alexander and his roster of expert guests take fans deep into the numbers of gambling, leveraging advanced metrics in his handicapping.
- Hosts of VSiN’s popular weekday afternoon show “Follow the Money,” Mitch Moss and Pauly Howard, will add a sixth shift each week to anchor the live NFL pregame discussion on “VSiN’s Pro Football Tailgate Show” Sundays from 9 a.m. – noon ET. Analytics expert Warren Sharp and props analyst John Hansen will be among the regular guests. Having moved the show’s weekday timeslot from mornings to afternoons last fall, Moss and Howard return to mornings one day each week for the Sunday football action.
- “The Guru” John Hansen returns as the host of “Prop Points,” bringing decades of fantasy expertise to weekdays from 1 p.m. to 2 p.m. ET. Hansen has been an industry leader since 1995. He was the first individual to contribute to ESPN’s coverage of fantasy football online and on ESPN Radio and TV in 1996, before roles at Yahoo! Sports, “NFL Fantasy Live” on NFL.com, and as chief fantasy analyst for a ground-breaking “Fantasy Zone” channel on DirectTV.
- The popular Circa Friday Football Invitational show, hosted by Matt Youmans, returns for a third season. Twenty-five pro bettors and handicappers compete in a weekly pro and college football pick’em contest for $30,000 in prizes. The show will be expanded by an hour, from 7 p.m. – 10 p.m. ET.
- VSiN’s own Dustin Swedelson takes the anchor desk permanently on “Cashing Out,” the network’s last live show and the final word on the day’s betting action. Each weeknight from 11 p.m. – 2 a.m. ET, Swedelson savors the wins, analyzes the losses and sets the board for tomorrow’s betting menu.
- “VSiN by the Books” has moved its home base to VSiN’s new studio in Circa Sports sportsbook located at The Mint Gaming Hall Kentucky Downs in Franklin. The morning show and some Saturday programming will broadcast live from the recently launched retail sportsbook, which is the largest in the state of Kentucky.
- Beginning on Saturday, Aug. 30, VSiN’s weekend programming will start an hour earlier at 9 a.m. ET to deliver all the news, analysis and insights sports fans and betting enthusiasts need on gameday.
Broadcasting 24/7 from the entertainment capital of the world in Las Vegas, VSiN empowers sports fans and bettors with the news, analysis, and insights they need to make informed wagering decisions, including 18+ hours of daily live linear sports content. Featuring some of the industry’s most knowledgeable sports betting and fantasy experts, as well as legendary book makers, VSiN’s goal is to inform and entertain the growing number of Americans betting on sports – whether they are sharp bettors or brand new to sports betting. VSiN’s exclusive content sets the stage for the day’s biggest sports betting events and includes expert tips and predictions on college and pro football, college and pro basketball, baseball, hockey, golf, tennis, NASCAR, and more.
Fans can access VSiN content on YouTube TV, SiriusXM (158), Rogers’ Sportsnet, NESN, Marquee Sports Network, MASN, Spectrum SportsNet LA, SportsNet Pittsburgh, iHeartRadio, TuneIn, more than 350 terrestrial radio stations throughout the U.S., VSiN.com, and the VSiN Watch app.
VSiN’s newsroom studio is located in the sportsbook at the Circa Resort and Casino in Las Vegas.
The post VSiN Launches Fall Programming Lineup, Giving Fans More of Their Favorite Sports Betting Shows and Hosts appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Fast Track AI to change the face of iGaming CRM

Fast Track will unveil its new AI-driven natural language platform on 2 September during its annual Fast Track House event in Malta. The launch will also be streamed live online from 4 PM CEST, giving the iGaming industry an exclusive first look at the future of player engagement.
For the past decade, Fast Track has pioneered real-time data integration, the Singularity Model, the only Gameplay Risk Engine, and Rewards, the first AI-ready gamification system. Each innovation has moved the company closer to its vision: to digitalise the iGaming industry and deliver the first self-learning engagement platform.
Fast Track AI is trained on over 10 years of iGaming expertise and designed to transform how CRM teams work. It can perform technical analysis on terabytes of real-time data, deliver advanced insights into CRM performance and player behaviour, and uniquely take direct action on those insights across the platform.
“This isn’t just AI added to CRM. This is CRM re-engineered for the natural language era,” said Simon Lidzén, CEO and Co-Founder of Fast Track.
“Even your wildest imagination can only take you so far; minds have been bound by constraints for so long that it is hard to picture the full power of Fast Track AI. You simply need to see it to believe it. This is why I am organising a live session to unveil it; to showcase what a native iGaming CRM, built on the most comprehensive real-time data infrastructure together with the Singularity Model, is capable of. I urge the whole industry to sign up.” Lidzén added.
The big reveal will take place during the Fast Track House event in Malta and will be streamed live online. The broadcast begins at 4:00 PM CEST on 2 September.
Registration is now open: https://app.livestorm.co/fast-track/fast-track-ai-in-action
The post Fast Track AI to change the face of iGaming CRM appeared first on Gaming and Gambling Industry in the Americas.
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