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Tottenham footballer Dele Alli enters into long-term partnership with British esports team EXCEL ESPORTS

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Dele becomes an integral part of the leading British competitive gaming culture brand; helping to bridge the gap between sports, gaming and esports, the long-term partnership will connect Dele’s passion for gaming, Fortnite prowess and experience of competing at the highest level in sport to support the team 

EXCEL ESPORTS, the leading British competitive gaming culture brand, with teams participating in the two biggest global competitive video games, Fortnite and League of Legends, has today announced that Tottenham Hotspur footballer, and gaming enthusiast Dele Alli has signed a long-term partnership with the team to become its first ever global ambassador. Dele’s role follows EXCEL’s recent brand update and the team’s vision of The Power of Better, it’s commitment to improve in everything it does that starts with performance. The holistic partnership unites EXCEL’s and Dele’s shared values including the importance of performance, their passion for gaming and looks to further bridge the gap between sports and competitive gaming.

Dele’s enthusiasm for gaming, notably Fortnite, is widely known amongst his fans and he considers it his biggest passion outside of football; often using it to unwind and relax when he is not training or competing. Dele, who is an ambassador for EXCEL’s Official Peripherals Partner HyperX, has previously taken his love for gaming onto the football field, celebrating his goals by performing popular Fortnite dances for Tottenham. He has more than 130,000 followers on Twitch and also took part in the charity esports series Gaming Without Borders earlier this year, raising $1.5M for Covid-19 charities.

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Applying true meaning to the term “ambassador”, Dele will provide the teams roster of talent with the opportunity to benefit from his experience and knowledge of being an elite athlete to further develop their own psychological skill set, including how to deal with pressure better, overcoming challenges to perform at their highest ability and bouncing back from setbacks. It will also allow Dele to become fully immersed in EXCEL, providing him with the opportunity to understand how esports brands operate, further expand his knowledge of the industry and how to game competitively on all gaming platforms including PC.

Recently, EXCEL underwent a significant brand update where it unveiled a new ambitious manifesto and vision of The Power of Better that saw it incorporate purpose into its brand identity to help improve the gaming and esports industry. This included an updated visual identity, including a new logo, as well as the unveiling of the first edition of its Gaming for Better whitepaper series, that provides advice on how to improve individual performance and become healthier by focusing on physical activity, lifestyle balance, and creating positive habits. Earlier this year, EXCEL also signed BT as its lead partner and unveiled a new leadership team with Wouter Sleijffers joining as CEO and Robin McCammon, the former Director of Global Sports Marketing at adidas, joining as CCO.

“Everyone who knows me knows my biggest passion outside of football is gaming and after becoming increasingly involved in the industry over the past few years, it seemed like joining forces with an esports team was a natural step for me to take. What drew me to EXCEL was the fact it’s the biggest British esports brand in the country and competes at the top level of esports but as well as this, I love the fact the brand was born out of a passion for gaming and the values it upholds. My knowledge of being a competitive athlete is something I believe can really benefit EXCEL’s roster of talent as they continue to strive to be better every single day but I’ll also be looking to further my own knowledge and understanding of this truly exciting industry”, said EXCEL ESPORTS ambassador Dele.

“EXCEL ESPORTS competes at the highest level of gaming competition. Following the recent launch of the new EXCEL and our vision in The Power of Better, we’ve been looking for a person who’s our own inspiration in getting the best out of ourselves. Therefore, we’re very pleased that Dele is coming on board to support us in our new, purpose led journey. Dele knows better than anyone what it means to reach and stay at the top and also exhibits true passion and professionalism that is so prevalent in our own competitions. We look forward to working with Dele to develop our talent, utilise his advice and skill set to guide EXCEL forward and help us ensure we aren’t being complacent with our new ambition”, said EXCEL ESPORTS CEO Wouter Sleijffers.

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eSports

Four Countries Shortlisted to Host GOTF 2027

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Phygital International (PI), the exclusive rights holders and custodians of The Games of the Future (GOTF), announced that Brazil, Serbia, South Africa, and Uzbekistan are the shortlisted applicants to host GOTF 2027. The Games of the Future is the world’s leading phygital sports tournament, bringing together sports and esports athletes from around the world.

With the UAE set to host GOTF 2025 and Kazakhstan in 2026, the competition for the 2027 edition has drawn significant interest from nations eager to position themselves as leaders in the world of phygital sports.

Nis Hatt, CEO of Phygital International, said: “We received bids from right around the world which highlights the growing awareness and passion for phygital sports globally. We would like to thank all the nations who bid to host The Games of the Future 2027 and are pleased to announce that Brazil, Serbia, South Africa, and Uzbekistan have been selected as the nations shortlisted as potential hosts.”

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Following further evaluations and detailed assessments of each finalist’s proposal, the final decision on the host country for GOTF 2027 will be announced in the summer of 2025.

The post Four Countries Shortlisted to Host GOTF 2027 appeared first on European Gaming Industry News.

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Asia

Valorant Added to Hero Esports Asian Champions League

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The HERO ESPORTS Asian Champions League (ACL), Asia’s premier multi-title esports tournament hosted by Hero Esports, has officially announced the addition of VALORANT to its inaugural lineup.

Previously, ACL unveiled six game titles: Dota 2, Counter-Strike 2 (CS2), Honor of Kings, Teamfight Tactics, Delta Force, and Crossfire. With VALORANT joining the roster, the total number of games now stands at seven, with more titles expected to be announced soon.

Through continued collaboration with the Esports World Cup, ACL has revealed that the champions of the ACL CS2 and Honor of Kings Tournaments will secure direct entry to the Esports World Cup. Further collaborations on the remaining titles of the ACL are anticipated.

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The ACL VALORANT Tournament will be the only international-level VALORANT tournament held in China during the first half of 2025, attracting top teams from overseas. The Final of the event will take place offline in Shanghai. The event will use world-class production and cutting-edge live broadcasting technology to enhance audience experience.

The ACL is set to take place in the first half of 2025, with the Finals of the ACL CS2 Tournament and Honor of Kings Tournament scheduled for May. The ACL will have a total prize pool of $2 million.

Jonny Wang, CEO of the Asian Champions League, said: “We are excited to announce the addition of VALORANT to the ACL. Our ambition is to make ACL into a truly comprehensive tournament, providing a larger stage for players and teams across various competitions while delivering more exciting content for our audience.”

Danny Tang, Co-Founder and CEO of Hero Esports, said: “We are pleased by the progress of the ACL and its ability to attract top teams and titles to compete across Asia. We look forward to the continued collaboration between Hero Esports, ACL and the Esports World Cup Foundation, which is testament to our shared ambition to shape and empower esports globally.”

The post Valorant Added to Hero Esports Asian Champions League appeared first on European Gaming Industry News.

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Esports World Cup Foundation Announces Strategic Partnership with Tencent

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Partnership to drive EWC’s expansion in China, leveraging Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s  global ecosystem

The Esports World Cup Foundation (EWCF) announced a partnership with Tencent, making Tencent E-sports the EWCF’s strategic partner in China to drive the expansion of the Esports World Cup’s presence in the region. This partnership marks a significant milestone in the EWCF’s purpose to unite global esports fans under one competitive umbrella and underscores its commitment to integrating the world’s most important and rapidly growing esports market into the Esports World Cup platform. The agreement was formalized at the Empower Esports Worldwide Series – The Esports Operation and Technology Session in Shenzhen, China.

The collaboration will establish a dedicated Development Team to enhance EWC’s visibility, engagement, and industry collaboration in China, while leveraging EWC’s and Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem. Tencent E-sports will provide marketing expertise, strategic consulting, and operational support to deliver diverse content and experiences.

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“The Esports World Cup has created a global stage for competitive gaming, demonstrating its influence not only in China but across the world,” said Mars Hou, Vice President of Tencent Games and General Manager of Tencent E-sports. “Through this partnership, we are committed to elevating EWC’s presence in China and integrating our esports industry with the world’s largest competitive gaming event. We look forward to deepening our collaboration with EWCF to push esports forward on a global scale.”

“The Esports World Cup’s purpose is to create a global platform for esports and gaming fans worldwide, and investing in key growth markets for esports is a core pillar of our mission,” said Thamer Al Shuaibi, Chief of Staff at the Esports World Cup Foundation. “China plays a critical role in this vision, and Tencent’s leadership in gaming and esports positions it as an essential partner. By combining our expertise, we will continue to strengthen esports as an industry, providing new opportunities for Chinese players and Clubs, and bringing the best of the Esports World Cup to Chinese fans.”

Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool in a mix of platforms and genres, bringing together esports’ best players, Clubs and games under one banner in the largest-ever celebration of esports.

The post Esports World Cup Foundation Announces Strategic Partnership with Tencent appeared first on European Gaming Industry News.

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