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Racing Post launch new downloadable betting shop version

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Racing Post recently launched a new QR code system that allows customers in betting shops to download the daily newspaper for free to their mobile devices. The new initiative was launched post-lockdown to support high street betting shops increase footfall to their shops and offer customers a chance to read the paper in a safe manner.

Each day the regular betting shop display edition which is pinned to the wall of nearly 8000 betting shops in the UK and Ireland will have a unique QR code at the front of it. Once the customer scans the QR code it then takes them to the landing page to read today’s newspaper and help them make an informed betting decision.

This is the latest in a line of retail improvements provided by Racing Post following last months announcement they would be rolling out new interactive screens for Toals bookmakers in the UK.

Discussing the new QR codes and the popularity of the downloads, Spotlight Sports Group Retail Director, Alan Pepperell said:

‘Post-lockdown we know bookmakers want to get as many punters in their shops in a controlled and safe environment. We also know most visitors enjoy sitting and reading the paper before making their betting decisions for the day. We decided to trial the QR codes to help customers who may not want to read the paper in the shop but can now do so on their mobile device.

Pepperell continued: ‘We’ve seen from the data that this has been a popular initiative and we know the appetite for the paper never goes away. However, in the current climate, we understand if customers are apprehensive about picking up a newspaper and as we’ve seen in other high street shops and restaurants the QR codes are a simple way of getting a digital version to the user. We will continue to work with our partners to ensure we deliver the best experience in shops in the safest way possible.’

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Betano becomes the new title sponsor of the Supertaça Cândido de Oliveira

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Online sports betting platform strengthens its commitment to national football

Betano, the leading online sports betting and gaming brand owned by Kaizen Gaming, and the Portuguese Football Federation (Federação Portuguesa de Futebol) announce a new partnership with Betano becoming the new title sponsor of the Supertaça Cândido de Oliveira.

Betano, which has been operating in the Portuguese market for six years, is a key player in the industry. With a strong global presence in football sponsorship, it now also strengthens its support for one of the main national football competitions.

The agreement takes effect immediately, meaning that this year’s edition of the competition – happening on July 31 at Estádio Algarve between Sporting CP and SL Benfica – will be called the Supertaça Cândido de Oliveira Betano.

For this match, the FPF and Betano are preparing a range of initiatives and activations focused on enhancing the fan experience and celebrating this special day.

João Medeiros Cardoso, Director of Marketing and New Business at the Portuguese Football Federation, said: “We embrace this partnership with great excitement, as it involves a brand that will undoubtedly elevate the Super Cup. This marks a boost in the competition’s growth, driven by this new leadership, which will help reposition Portuguese football as one of the world’s leading footballing brands. The Super Cup has become a standout moment for entertainment, and Betano aligns with this vision by bringing impactful and unique experiences to the fans.”

Ricardo Branquinho, Country Manager at Betano Portugal, adds: “We are extremely proud to associate Betano with the Supertaça Cândido de Oliveira as its Title Sponsor, reinforcing our connection with the Portuguese Football Federation – an institution that plays a key role in the development and promotion of football in Portugal. This partnership symbolises not only the kick-off of the football season in Portugal but also our commitment to offering fans a premium experience, allowing them to enjoy this competition in an even more exciting and immersive way. We aim to continue elevating sports sponsorship in Portugal by bringing fans closer to the game they love.”

The post Betano becomes the new title sponsor of the Supertaça Cândido de Oliveira appeared first on European Gaming Industry News.

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ZITRO’S LEGENDARY SWORD TAKES TOP SPOT IN JULY EILERS & KREJCIK – FANTINI REPORT

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Zitro is proud to announce that its hit game Legendary Sword – Avalon has earned the #1 ranking in the July 2025 Game Performance Report by Eilers & Krejcik Gaming, in partnership with Fantini Research. The game led the Top Indexing Overall Games – Emerging Suppliers category for both the U.S. and Canadian markets.

This milestone marks a major achievement for Zitro, underscoring the game’s strong appeal on casino floors and its growing impact across North America. Legendary Sword has quickly become a favorite among operators and players alike, thanks to its standout gameplay and proven performance.

Zitro founder Johnny Viveiros Ortiz shared his excitement: “Being recognized in the Eilers & Krejcik – Fantini report is a tremendous honor and a reflection of our team’s dedication to creating world-class gaming experiences. Seeing Legendary Sword lead the category for emerging suppliers confirms our momentum in the market — and we couldn’t be more proud.”

The post ZITRO’S LEGENDARY SWORD TAKES TOP SPOT IN JULY EILERS & KREJCIK – FANTINI REPORT appeared first on Gaming and Gambling Industry in the Americas.

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NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

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NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.

As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.

In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.

Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”

With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.

With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.

The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.

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