

Latest News
GamCare Launches Safer Gambling Toolkit
GamCare has launched a new toolkit for financial institutions, gambling businesses and debt advice agencies across the UK to offer further support for customers experiencing gambling-related harms.
The toolkit contains core customer messaging, referral pathway guidelines tailored to each sector, and guidance on training staff to give them the confidence to support customers who are impacted by gambling harms. Together, these resources can help frontline staff in key industries to provide effective, sensitive support to customers and ensure they receive the help they need.
The toolkit is available for free on GamCare’s website via gamcare.org.uk/gambling-related-financial-harm.
Anna Hemmings, CEO at GamCare, says: “People struggling with gambling present in different ways and often opportunities are missed to provide the support they need. Ensuring that frontline staff are equipped to help and refer to appropriate support is a huge step in improving the outcomes these customers experience. This toolkit, with the support of businesses, charities and gambling operators themselves, is vital to putting those pathways in place.”
Dorothy Liviabella, Head of Vulnerable Customer Strategy at Santander, says: “It has been great to be part of this collaboration on a topic as important as gambling-related financial harm. This toolkit will really help across the industry, to improve understanding of the issue and to shape the support available to those who may be impacted.”
Emma Gibbons, Vulnerable Client Manager at PayPlan, says: “It has been a privilege working on this toolkit with GamCare, to help open up important conversations around gambling and debt. This project has allowed us to develop important guidance and communications for the benefit of vulnerable clients and the organisations that support them. Our experience of clients disclosing a gambling addiction as a cause of problem debt has enabled our team to offer policies, procedures and conversational techniques for the toolkit and we look forward to seeing the results of this new initiative and helping to break the stigma when it comes to talking about gambling and debt.”
Frankie Graham, CEO at Betknowmore UK, says: “Gambling-related financial harms have serious consequences for the gambler as well as those with a financial connection to them. The mismanagement of finances can trigger a cluster of problematic issues; from prevention of everyday functions, such as paying bills, to onset of mental health challenges, such as stress and anxiety. We can start to address these harms through cross sector collaboration and sharing our expertise. Betknowmore UK is delighted to support this programme, and recommend the accompanying resources as essential tools in achieving our mutual goal, which is to keep people safe and free from gambling harms.”
Lauren Iannarone, Director of Sustainability at Playtech, says: “The launch of this toolkit signals a significant milestone in our efforts to foster collaboration across sectors to prevent and address gambling related financial harm. The toolkit published today will help ensure that organisations – across the financial services, treatment, gambling and banking industries – deliver timely, consistent advice, support, interactions and signposting to those who need it most.”
Elyn Corfield, Managing Director – Consumer Finance at Lloyds Banking Group, says: “At Lloyds Banking Group we understand the impacts that gambling related harm can have on customers. We are proud to have collaborated with GamCare and other organisations on the creation of this free toolkit which will be available for businesses to develop how they support customers.”
Maxine Pritchard, HSBC UK’s Head of Financial Inclusion and Vulnerability, says: “We know this is a challenging time for many of our customers, with those who are struggling with gambling being particularly vulnerable. We are proud to have collaborated across multiple industries to develop this toolkit which will help ensure we can use it as part of the training we provide our colleagues, as well as building it into our internal procedures. We have already put in place a number of measures to help those affected by gambling, and this toolkit is another positive step to supporting those at risk of financial harm from gambling. We will continue to look at ways in which we can support customers with gambling addictions.”
GamCare launched the Gambling Related Financial Harms Programme in 2019 to bring together the banking, gambling and debt relief sectors to tackle the everyday financial difficulties that can be caused by gambling through the promotion of best practice support, better identification and more effective customer support.
Latest News
Independent evaluation highlights impact of Ygam’s parent programme

An independent evaluation has provided compelling evidence that Ygam’s work is effectively equipping families with the tools and knowledge to safeguard children from gaming and gambling harms.
The evaluation report, conducted by Sherbert Research, examined Ygam’s programme tailored for parents and carers, which includes online workshops, resources, and the Family Hub website.
The evaluation, assessed against Ygam’s comprehensive Theory of Change, found ‘strong evidence across all groups’ of increased understanding of gaming and gambling harms and their impact on behaviour change and the wellbeing of children and young people. It also highlighted that parents regard Ygam as a trusted source of support and information on these subjects.
After attending a Ygam workshop, parents expressed a deeper understanding of their role in supporting children and young people on these issues. The workshops were credited with reducing stigma around gaming and gambling harms and encouraging greater engagement from families. Many parents reported proactively understanding the risks and feeling empowered to start conversations with their children about gaming and gambling, putting boundaries in place before harm occurs.
While parents and professionals are increasingly aware of the risks associated with gaming, fewer recognise children’s potential exposure to gambling and gambling-like features, along with the related harms. The report reinforces that Ygam’s work plays a vital role in closing this critical knowledge gap through awareness raising, offering effective safeguarding tools, and providing the guidance and support required to create a safer digital home environment.
The programme was also commended for shifting perceptions around video gaming and microtransactions. They described taking immediate proactive steps such as adjusting screen time, understanding app spending, and setting clearer rules around their child’s online habits.
One parent who took part in the evaluation said: “After the session, I checked my son’s gaming account and realised he had spent over £200 on in-game purchases. We talked about it, and I’ve now set up parental controls.”
The high quality and standard of Ygam’s educational content was also praised by parents, with many describing it as ‘one of the best’ workshops they had attended for addressing a topical and complex issue, and for delivering accessible knowledge that supports real-life action.
Another parent said: ” A friend mentioned Ygam after I shared concerns about my son’s gaming habits. She had been on the course and said it had really helped her understand how to manage screen time”.
Claire Patel, Programme Lead for the Parents and Carers programme at Ygam, said: “We welcome the findings of this evaluation, which highlight the widespread and meaningful difference our programme is making for families. Parents and carers know their children better than anyone, and they have a crucial role to play – but they consistently tell us they often feel under-informed in today’s fast-moving digital world. We remain committed to listening to families and providing the information and tools they need to promote healthy habits and safeguard their children from potential harms.”
The evaluation was informed by interviews and video diaries from parents, foster carers, and professionals who attended Ygam workshops between 2023 and 2024.
All recommendations for improvement will be incorporated into the ongoing review and development of Ygam’s programmes to ensure they remain as effective and impactful as possible.
The post Independent evaluation highlights impact of Ygam’s parent programme appeared first on European Gaming Industry News.
Endorphina Press Releases
Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck!

Prepare for an unforgettable summer as Endorphina announces the highly anticipated release of Sticky Lips, its latest captivating slot, on the 8th of July. This visually striking title invites players into a vibrant world where Endorphina’s Joker makes a remarkable return, blowing irresistible kisses to make their winnings truly stick.
She’s wild, she’s wicked – and her lips are ready to stick you with luck! Dare to stare into her eyes in this 5-reel 4-row slot with 50 fixed paylines and prove your worth to get a lucky, juicy kiss. With every spin, her lips glow and tempt, hungry to lock in golden wins.
Key highlights of Sticky Lips:
- Vibrant Visuals: The captivating graphics and symbols, such as gleaming gold bars, blazing sevens, and shiny bells, bring the world of Sticky Lips to life.
- Mobile Compatibility: Enjoy the sticky-sweet fun anytime, anywhere, with seamless play across all devices.
- Free Games with the Sticky Wild Feature: Land 3 Scatter symbols to trigger 10 Free Games where Wilds become sticky for even more incredible wins. Scatters covered by a Wild still count towards new combinations!
- Classic Risk Game: Dare to double your winnings up to 10 times in our signature Risk Game!
What truly sets Sticky Lips apart is its unique blend of familiar slot charm with an enticing, playful narrative. Sticky Lips features a visually striking design that captures the playful mystery and growing anticipation, drawing players deeper into the narrative with every spin.
Why try Sticky Lips?
For over 12 years, Endorphina has stood out as a premier slot provider in the iGaming industry. Since the beginning of our journey, we’ve developed slot games celebrated for their stunning visuals, engaging features, unique themes, and immersive gameplay. Our player-centered approach to game development ensures every slot delivers a magical, mobile-compatible experience, packed with thrilling features for everyone to enjoy.
The post Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck! appeared first on European Gaming Industry News.
Atlaslive
Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil

Atlaslive, a reliable provider of technology solutions for the iGaming sector, has introduced its latest guide titled “How to Start an iGaming Business in Brazil: The Successful Roadmap.” Created for operators looking to enter or grow within Brazil’s fast-expanding online gambling scene, the guide delivers vital insights for navigating the country’s evolving regulatory environment.
With Brazil now at the forefront of the iGaming landscape in Latin America — thanks to the legalization of sports betting through Law No. 13.756/2018 and subsequent developments — the country is poised for remarkable growth. The Atlaslive guide underscores significant opportunities, emphasizing critical market insights, legal frameworks, licensing requirements, and strategies for successful operations. Key highlights of the guide include:
- Market Overview: A breakdown of Brazil’s vast potential, including forecasts of gross gaming revenue reaching $7.18 billion by the close of 2025.
- Legal Landscape: An overview of the changing regulatory environment and the licensing system governed by Brazil’s Secretariat of Prizes and Bets (SPA).
- Compliance & Taxation: Clear explanations of licensing conditions, compliance protocols, and taxation duties relevant to operators.
- Payment Solutions: A look at preferred local payment options, particularly the widespread use of PIX for instant transactions.
- Marketing Strategies: Approaches to acquiring and retaining players while staying within the bounds of advertising laws.
“As Brazil’s iGaming market matures, operators must be equipped with the right knowledge and tools to navigate its complexities,” said Anastasiia Poltavets, CMO at Atlaslive. “Our guide offers a roadmap that empowers businesses to seize opportunities and ensure compliance in this dynamic landscape.”
With 218.8 million residents and an internet penetration rate surpassing 86%, Brazil represents a lucrative audience for iGaming operators. Atlaslive’s guide serves as a fundamental resource for anyone seeking to thrive in this evolving sector. Gain a strategic edge in Brazil’s iGaming market — download “How to Start an iGaming Business in Brazil: The Successful Roadmap” today.
The post Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil appeared first on Gaming and Gambling Industry in the Americas.
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