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Everton agree Parimatch partnership

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Everton Football Club has further expanded its partnership portfolio by signing up Parimatch as the Club’s ‘Official Betting Partner’.

The two-year agreement sees the global betting and technology company become the Club’s ‘Official Betting Partner’ in Europe and the Commonwealth of Independent States (CIS) and includes marketing rights to promote the brand in the UK.

The company’s branding will appear on LED perimeter and ribbon boards at Goodison Park on matchdays. Parimatch will also be visible across the Club’s online platforms, in line with age and territory restrictions.

Parimatch is one of the most popular betting brands in the CIS region and, as part of its partnership with Everton, aims to increase awareness and customer acquisition in key markets, supporting the brand`s imminent launch of a new site specifically created for customers in Great Britain and solidifying its position within existing pan-European territories.

In July 2018 Parimatch became the official betting and wagering partner for the UFC in Europe, Middle East and Africa and also holds partnership agreements in football and the growing esports sector. The company is known for its innovation and entrepreneurship, corporate culture and its commitment to nurturing new talent to grow the brand internationally. Two years ago, the Parimatch Foundation was launched to promote health and wellbeing through education and community participation in sports.

Alan McTavish, Commercial Director at Everton Football Club said: “We are delighted to welcome Parimatch, another dynamic international brand with strong growth potential, to our portfolio of commercial partners.

“This regionally-focused deal is an important addition to our partnerships roster. Parimatch’s exclusive rights in CIS and Europe – as well as their rights to promote their brand in the UK – fits perfectly with our commercial strategy as we diversify opportunities in many of our sector categories.

“We have been impressed with Parimatch’s commitment to both innovation and ingenuity and we look forward to working together to deliver maximum exposure in their key markets, while offering an official betting service to our fanbase within those territories.”

Sergey Portnov, Parimatch CEO, said: “Parimatch has a strong culture of entrepreneurship and exploring new trends and markets, so partnering with Everton as the brand enters the UK marketplace is massive for us.

“As a global betting brand, we already have exciting deals with UFC and in esports. Everton is a ‘club of firsts’ who have a similar approach to innovation as we do. We are committed to an exciting relationship that will bring increased awareness of our brand and allow us to offer a unique approach to our sportsbook and gaming offer to Evertonians all over the world.”

 

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Africa

NOVOMATIC Africa Launches Local Assembly for Panther LPMs, Driving Innovation and Growth

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NOVOMATIC Africa has announced that it has reached a major operational milestone: the local assembly of its popular Panther FV623D and FV624D Limited Payout Machines (LPMs) is now fully underway in South Africa. This strategic development marks a critical step in the company’s commitment to regional growth, operational agility and technological excellence.

The initiative was born out of post-pandemic global supply challenges, where machine delivery lead times were significant. To address this, NOVOMATIC Africa made the strategic decision to localise certain production capabilities—shortening timelines, reducing dependency on international shipments, and contributing to the local economy and empowerment.

At the helm of the project is Mohamed Abdullah, Technical & Operations Manager, who leads a team of highly skilled, internationally trained technical professionals.

After extensive planning and cross-border collaboration, NOVOMATIC Africa equipped a dedicated assembly area within its new Midrand facility. The space was enhanced with the necessary tooling, shelving and safety systems to handle high-volume pre-assembly processes, including monitor and bill validator modules.

This ambitious three-year journey—culminating in South Africa’s first locally assembled Panther LPMs—was not only a triumph of logistics and innovation but also a testament to human expertise, resilience and visionary leadership.

To ensure full compliance and alignment with both NOVOMATIC AG (Austria) and local regulatory standards, the project included:

• Acquisition of an Electrostatic Discharge (ESD) Safety Test Machine

• Establishment of robust quality control protocols

• Integration with the NAG central database

• Development of a structured pre-assembly line for key components

• Empowering Local Talent

“Investing in people has been the most important part of this journey. Yes, we’re building machines. But more importantly, we’re building capability—equipping our team here in South Africa with the knowledge, tools, and confidence to meet global benchmarks,” said Mohamed Abdullah.

NOVOMATIC Africa’s investment in local production is more than a tactical solution—it’s a long-term strategic move aimed at strengthening the company’s footprint across the continent.

As demand continues to grow, the company remains focused on building a resilient, skilled local workforce and continuing its mission to deliver high-quality, technically advanced gaming machines for Africa’s evolving gaming landscape.

The post NOVOMATIC Africa Launches Local Assembly for Panther LPMs, Driving Innovation and Growth appeared first on European Gaming Industry News.

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TaDa Gaming Releases Golden Bank 2

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TaDa Gaming has released Golden Bank 2, a sequel to the popular Golden Bank slot. With a 10,000x max win and exciting features, Golden Bank 2 engage players with its immersive gameplay and the potential for substantial payouts.

Set in a golden vault, Golden Bank 2 combines the simplicity of classic slots with the thrill of modern mechanics. With vibrant graphics and a dynamic soundtrack, the game immerses players in an exciting, high-stakes atmosphere. Players can take advantage of Unlimited Bonus Game, expanding wilds and Super Bonus Features to boost their chances of winning big.

Golden Bank 2 offers players thrilling opportunities with its Wild High Rewards, Unlimited Bonus Game and Super Bonus features. Wild symbols appear on all reels, substituting for all symbols except the Bonus and can transform into 2x, 3x or 5x multipliers, up to 625x when multiple Wilds land on the same payline. The Unlimited Bonus Game is triggered by three Bonus symbols, unlocking the Bonus Accumulation Box where prizes accumulate based on Bet x Total Multiplier. Super Bonus symbols boost the multiplier of all accumulation boxes by up to 10x. With a 10,000x max win, medium volatility and unlimited bonus gameplay, Golden Bank 2 offers thrilling rewards and big win potential.

Sean Liu, Director of Product Management at TaDa Gaming, said: “Golden Bank 2 takes the best elements of classic slots and amplifies them with new, innovative mechanics, which offer players multiple ways to win while keeping the gameplay fresh and engaging. We’re excited to see how our clients respond to this high-reward game.”

The post TaDa Gaming Releases Golden Bank 2 appeared first on European Gaming Industry News.

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eSports

Esports World Cup Foundation Renews Partnership with Albaik

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The Esports World Cup Foundation (EWCF) has announced the renewal of its partnership with Albaik for a second consecutive year, aimed at enriching the experience of both visitors and players participating in the Esports World Cup (EWC). With a deep-rooted history in Saudi Arabia since 1974, Albaik will continue supporting the Kingdom’s gaming and esports sector through this prestigious partnership, aligned with its broader mission to empower youth and foster local talent in line with Saudi Vision 2030.

This partnership is built on a shared commitment to the future – bringing diverse entertainment offerings to the largest esports and gaming event in history. With audiences attending from across the globe, EWC 2025 offers visitors an exciting mix of competitive matches, immersive experiences and cultural programming.

Albaik’s continued involvement in EWC 2025 reflects its long-standing commitment to social, sporting and economic development in the Kingdom. It also reinforces the company’s belief that meaningful community impact is a core part of doing business – a principle that shapes its contributions to national development and youth empowerment.

Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup will unite global gaming communities for a celebration of esports culture. With 25 tournaments across 24 games, 2000 elite players and 200 Clubs from over 100 countries, the EWC will feature the largest prize pool in esports history, over $70 million. Fans can expect exclusive experiences, from high-stakes competition to live music, anime cafes, retro arcades, cosplay and more, drawing millions of fans online and in person.

The post Esports World Cup Foundation Renews Partnership with Albaik appeared first on European Gaming Industry News.

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