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Freebets.com Partners with former Eight-Time Champion Jockey Peter Scudamore MBE on New Series of Initiatives
Revered former UK jockey Peter Scudamore will partner with Freebets to deliver valuable, engaging horse racing content to sports fans
Freebets.com, a leading UK sports betting comparison site, owned and operated by XLMedia announced a new series of initiatives with the former eight-time Champion Jockey Peter Scudamore. Scudamore will be providing valuable insights across the horse racing season and will contribute to enhancing the content on Freebets’ site.
Scudamore set several racing records throughout his career and turned to training immediately after retirement. In his role as Freebets’ racing ambassador spokesperson, Scudamore will take part in a series of informative podcasts, videos, and social media events that will support Freebets’ social media expansion and growing range of content to inform and guide bettors. Freebets’ consumers will also receive the opportunity for exclusive access to Scudamore’s yards and training facilities.
“I am thrilled that we will continue to work with an expert and thought leader as successful and insightful as Peter,” said Stuart Simms, XLMedia PLC Group CEO. “Peter’s ideas surrounding the current state and future of horse racing are more important now than ever as the racing sphere continues to evolve under new regulations. His experiences have already made an incredible impact on Freebets’ mission to provide personally relevant, engaging content to its consumers, and we look forward to working with him further to grow our leading brand.”
“I’m delighted that my relationship with FreeBets is continuing into a further year,” said Peter Scudamore, racing ambassador of Freebets. “The increased scale of content this year will allow horse racing fans to engage during a difficult time in which the sport remains behind closed doors. Fingers crossed, we shall see spectators at courses in the not too distant future.”
Scudamore is regarded as one of the most successful jockeys in the UK, and is dedicated to producing engaging content to maintain consumer trust. He is most known for his eight-time Champion Jockey status, but has also garnered attention with his extensive experience in racing and training. As a media pundit, Scudamore is perfectly suited to propel Freebets’ new Instagram and YouTube accounts, while also presenting live Q&A sessions and trivia games on Freebets.com.
Industry Awards
Stats Perform Named Live Streaming Supplier of the Year at EGR B2B Awards 2025

Stats Perform has been named Live Streaming Supplier of the Year at the EGR B2B Awards 2025, in recognition of the strength, innovation, and global scale of its Bet LiveStreams platform for licensed sportsbook apps, websites and retail betting venues.
Bet LiveStreams, first launched as ‘Watch&Bet’ in 2005, now delivers more than 40,000 exclusive low-latency live events each year, across 15 sports. Football, the world’s largest betting sport, accounts for more than 15,000 matches, with rights including LaLiga, CONCACAF, English Football League and top domestic leagues and cups across Europe, South America, and APAC. Other sports include tennis, basketball, volleyball, darts, badminton, rugby and cricket.
Judges noted that Stats Perform’s Bet LiveStreams is unique because of its extensive year-long, round-the-clock coverage and high performance. In 2024, the platform securely delivered billions of live video sessions to hundreds of licensed global sportsbooks such as bet365, Betano, Superbet, Betfair, FanDuel and many more.
They also praised its interactive, built-for-betting features like betslip integration, instant highlights, and in-stream contextual stats (also known as Opta Interactive Overlays) that have made the watching and betting experience more engaging for bettors.
“Our focus with Bet LiveStreams has been to make live streams easy to watch and bettable, whoever is playing,” said Mike Perez, Chief Operating Officer at Stats Perform. “The features give bettors more entertainment from every stream, whether it’s a headline fixture like Tottenham v Liverpool in the Carabao Cup, or a six-goal thriller in South America that might otherwise have been overlooked. We’re delighted our efforts have been recognised with this award.”
The judging panel pointed to three standout recent Bet LiveStreams innovations:
- Opta Interactive Overlays: Live game and player stats and odds available directly in-stream, with bets added to the slip in one click
- Instant Highlights: Key moments can be replayed during the game to help bettors quickly catch up on relevant action, such as the moment their bet won, or see action they missed in other live games, with multi-game playlists across competitions
- Live Match Gallery: Easier discovery of concurrent events, helping bettors follow more matches and sports at the same time
Adoption of these features has been fast and operators have reported a 7x increase in interactions per session, longer watch times and more in-play bets placed.
“This award is a reflection of how far streaming can go when it’s built for betting, not just viewing. We’re excited to continue to integrate our Opta data and AI into the experience to make the future of streaming on sportsbooks more engaging, intuitive and bettable,” added Perez.
The post Stats Perform Named Live Streaming Supplier of the Year at EGR B2B Awards 2025 appeared first on European Gaming Industry News.
Compliance Updates
WorldMatch gains Malta Gaming Authority recognition

WorldMatch, leading provider of online casino games, is pleased to announce that it has obtained the Recognition Letter from the Malta Gaming Authority (MGA). This important milestone officially authorizes WorldMatch to provide its services to B2C operators holding an MGA license.
The acquisition of the Recognition Letter represents a significant step forward for WorldMatch, greatly expanding its commercial opportunities in regulated markets beyond those it currently serves, and further strengthening the company’s position in the online gaming sector.
“We are extremely proud to have received the Recognition Letter from the Malta Gaming Authority,” said Andrea Boratto, CEO of WorldMatch. “This recognition not only confirms our commitment to high standards of compliance and transparency, but also serves as a key lever to consolidate our presence in regulated markets and grow our customer base globally. In many ways, it’s a return to Malta and at the same time a new opening toward growth opportunities.”
The Malta Gaming Authority is widely recognized for the excellence and rigor of its regulatory standards. Obtaining the Recognition Letter complements a series of certifications already acquired by WorldMatch in major European markets, further strengthening the company’s reputation as a reliable, compliant, and innovative partner.
With this new authorization, WorldMatch is ready to strengthen its presence in international markets, providing its B2C operator partners with a broad library of high- quality, technologically advanced games.
The post WorldMatch gains Malta Gaming Authority recognition appeared first on European Gaming Industry News.
Latest News
Spinomenal presents new slot: Queen of Oasis

Leading iGaming content provider Spinomenal has released its latest title, Queen of Oasis.
Set against the rolling ancient Egyptian dunes and lush, palm-lined oases, Queen of Oasis immerses players in an elegant world of riches. Camels, vultures, antelopes, snakes, and the powerful Queen herself bring this 5-reel slot to life. The reels sit within two ornate marble pillars where the bejewelled Queen represents the Wild symbol.
During the main game, the Queen counts for any symbol except Free Spins and Bonus symbols. Finding five Wild symbols on a winning line pays x2,000 the bet.
Queen of Oasis is a crowning triumph thanks to the two superb features, a Bonus game and Free Spins. Three or more Scattered Free Spins symbols trigger the special feature. Before Free Spins commence, players can either accept the current number awarded or throw caution to the wind to earn more – up to 50 free spins. Once activated, one to three stacked Wilds are placed on random reels during each spin and boosting potential returns.
The bonus game is initiated when three or more Scattered Bonus Symbols land on the reels. Players kick off with three spins and the goal is finding as many urns as possible to increase the multiplier metre which pays out once the spins are finished. Each sector of the multiplier metre is filled by five winning symbols and there is an opportunity to bag an extra spin by finding the +1 symbol.
Synced Reels and Expanding Reels add another exciting element to the Bonus Game.
Spinomenal CO-CEO, Omer Henya commented: “Queen of Oasis is a beautiful blend of visual elegance and bold gameplay. Every feature has been created to captivate, reward, and raise the bar for what an Egyptian-themed slot can deliver.”
The post Spinomenal presents new slot: Queen of Oasis appeared first on European Gaming Industry News.
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