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YGAM and Betknowmore UK launch Safer Gambling Training programme
Leading charities the Young Gamers & Gamblers Education Trust (YGAM) and Betknowmore UK have joined forces to launch Safer Gambling Training, a purposeful new programme to provide gambling industry employees with specialist online training to strengthen play protection standards and effectively safeguard consumers from gambling-related harm. The resources have been developed using a methodology known as ‘flipped learning’ derived from Neuroscience studies on how the brain learns.
The collaboration combines specialist knowledge, lived experience insight and research to create what is believed to be the most advanced and comprehensive training programmes globally. Six interactive digital training modules have been released which cover key topics including customer vulnerability, safeguarding, customer interaction, identifying harm and employee mental health and well-being.
The training content is all relevant to the Gambling Commissions latest LCCP requirements and has received funding from regulatory settlements to support the delivery of the National Strategy to Reduce Gambling-related Harms. The Canada-based Responsible Gambling Council (RGC) is also involved in the alliance acting as independent evaluation partners.
Lee Willows, Chief Executive of YGAM said “Our journey with Betknowmore UK has been humbling. Together we have been fortunate to work with a number of operators to deliver face-to-face training over the last twelve months and so having a strategic alliance to continue this and combine with digital learning seems a good natural progression. Player protection and understanding customer vulnerability is an area we know operators want to upskill their staff in.”
“Safer Gambling Training will support the customer facing teams by increasing their understanding gambling-related harm through the lens of lived-experience. We are working with international partners to scope an International Standard that colleagues within the sector can take with them throughout their career, and which includes regular mandatory updates and refresher courses.”
Frankie Graham, Chief Executive of Betknowmore said: “Companies operating in the gambling space require trained employees providing consistent, high level and trusted customer service. Our aim with this new training programme is to help raise standards and create a benchmark of knowledge and understanding of gambling-related harm.
We have developed content with collaboration from those with lived experience of gambling, combined with the insight and knowledge from our partner organisations who are experts within their sector. We will continue to develop our programme, ensuring it remains fit for the changing, dynamic gambling market, with the ultimate purpose of keeping players safe and free from harm.”
Design agency Me&You are designing a new Safer Gambling website and eLearning content. All profits made by Safer Gambling Training will go back into the two charities to support their social purposes.
Visit www.safergamblingtraining.com for more information.
Latest News
Press Box PR strengthens team with addition of ex-Betway and Stats Perform content editor Will Rook

Fast-growing digital PR agency has offices in London and Manchester
Digital PR agency Press Box PR has strengthened its content team with the appointment of Will Rook as Senior Creative Content Manager.
Rook spent seven and a half years at Betway Group in various editorial roles between 2016 and 2023. He later worked with Stats Perform as Project Manager and Content Editor to help manage the delivery of its sports betting editorial content for their clients and produce much of the English language content himself.
He joins the content team at Press Box to develop engaging sports campaigns that leverage global trending topics from ideation through to execution, to earn top-tier media coverage for clients across multiple sectors, including sports, betting and gaming.
Press Box is an earned-first digital PR and content agency, delivering B2C and B2B communications, with specialisms in sport, betting and gaming, finance, consumer lifestyle and hospitality and catering brands.
Founded in 2019 by former Ladbrokes PR manager Alex Donohue, Press Box PR now employs more than 40 people across its offices in London and Manchester.
Rook said: “I’m really grateful for the opportunity at this stage of my career and can’t wait to get started. I’m excited to be joining a team that is growing and am looking forward to contributing to the success of the agency and our clients.”
Greg Johnson, Head of Content at Press Box PR, said: “Brilliant content is at the heart of what we do at Press Box and Will’s arrival further strengthens our team. His deep knowledge of sport and betting, combined with his proven ability to come up with great ideas and produce relevant and newsworthy content will help us continue to exceed expectations for our clients.”
The post Press Box PR strengthens team with addition of ex-Betway and Stats Perform content editor Will Rook appeared first on European Gaming Industry News.
Latest News
ELA Games Unveils ‘John’s Book’: An Epic Quest Through the Sands of Egypt

Classic “Book of” theme meets the studio’s modern art and mechanics
ELA Games, a dynamic game development studio, announces the release of John’s Book, its modern take on timeless themes and mechanics.
The game invites players to join John the Explorer to hunt for ancient treasures buried in a Pharaoh’s tomb. Rich with iconic symbols and familiar mechanics, John’s Book is a tribute to the well-loved “Book Of…” format that’s prevalent in the industry while adding its twists. With high replayability, easy-to-understand features, and an immersive design, this title appeals to both veteran and casual players.
At the heart of the game is the Book symbol. Land 3 or more to enter the lucrative Free Spins round, where Special Expanding Symbols drop randomly to supercharge your wins. The Free Spins round can be retriggered by landing another 3 Book symbols during the bonus. Stack up to 9 expanding symbols for a big payday!
The game showcases ELA Games’ art and design, featuring a lush environment, eye-catching symbols, attractive animations, and engaging sound design. John’s Book immerses players in a game where they can connect with the protagonist and enjoy action-packed gameplay.
Marharyta Yerina, ELA Games’ Managing Director, commented on the game’s release, “John’s Book is an homage to a format we know players love. ‘Book Of…’ games are wildly popular for a good reason, but we wanted to refine them with ELA Games’ signature high-quality art and technical development. The result is a game that feels familiar yet fresh as it pushes the boundaries of the format with revitalised mechanics. We’re excited to see our players enjoy our take on a timeless classic.”
John’s Book is the latest addition to ELA Games’ rapidly growing portfolio as the studio continues to innovate and evolve well-known themes and formats in the industry.
John’s Book features:
- RTP: 94%
- Volatility: Medium
- Format: 5×3
- Paylines: 10
- Max win: 5,000x
- Free Spins with Special Expanding Symbols
- Retriggerable bonus rounds
The post ELA Games Unveils ‘John’s Book’: An Epic Quest Through the Sands of Egypt appeared first on European Gaming Industry News.
Latest News
QTech Games adds to its growing numbers with 77 Gaming

Emerging-markets leader expands its offering with new games from rising star
QTech Games, the leading game aggregator for emerging markets, has maintained the strong momentum in its deal-flow, thanks to its latest integration with rising star supplier, 77 Gaming.
Integrating content from one of the more innovative and creative online slots providers adds yet more muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, such as Playtech and Aviator, sitting alongside the industry’s most exciting up-and-coming providers.
Recognised for its growing library of visually rich, mobile-first games, 77 Gaming is now layering daring narratives onto some cutting-edge mechanics, offering global operators varied content with which to captivate modern players. And by fusing unique maths modelling, which spans the volatility spectrum, with eye-catching storytelling, these games are fostering some truly engaging gameplay for a new cohort of QTech players.
77 Gaming’s portfolio of slots titles has been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.
The deal organically broadens 77 Gaming’s international footprint, unlocking untapped jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America.
Philip Doftvik, QTech Games’ CEO, said: “77 Gaming create world-class slots provision for worldwide customers, opening up an expansive range of slots for every type of player and market. They are always looking to redefine the existing ecosystem and reimagine more traditional gaming experiences with every play.
“Similarly, we’re committed to rolling out first-class content that drives revenue for our partners. So, teaming up with 77 Gaming reflects our dedication to curating standout content from every niche of the industry. This deal extends our impressive sequential pipeline for 2025 – and we’ve thrilled to now have 77 Gaming aboard our dominant aggregation platform for emerging markets.”
Vicky Luo, Spokeswoman of 77 Gaming, added: “At 77 Gaming, we’re committed to raising the bar in the igaming sector and pushing the boundaries of how these games look and feel. With world-class mechanics, our games generate an unparalleled gaming experience, to our mind. Our unique design style and rapid production pace make them a strong fit for the leading aggregation models on the market, so this QTech integration is a real validation for us.”
“Furthermore, this collaboration with QTech Games represents a fantastic opportunity to strengthen our product distribution across emerging territories and deliver our great games to a range of top-tier partners.”
The post QTech Games adds to its growing numbers with 77 Gaming appeared first on European Gaming Industry News.
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