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UNISON announce partnership with YGAM

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UNISON, the UKs largest trade union, has partnered with the national charity Young Gamers & Gamblers Education Trust (YGAM) to provide their members with expert training on gambling and gaming-related harms.

As part of a £10 million National Gambling Education Programme supported by members of the Betting & Gaming Council, the charity is providing free accredited workshops and resources to anyone who works with or cares for young people. Research from the Children’s Commissioner shows 93% of children play video games and Gambling Commission research shows there 55,000 11-16 years olds classified as problem gamblers in England, Scotland and Wales.

Designed to build digital resilience, the workshops cover key information on gaming and gambling in the UK. The resources will provide UNISON members with the tools needed to safeguard young people from the potential risks of gambling and gaming-related harm, including lesson plans, activities, signs to look out for and information on where to go for advice and support. All training sessions have been externally evaluated and are assured by the principle awarding bodies, City & Guilds and ASDAN.

Due to the COVID19 pandemic, YGAM has accelerated the digital transformation of their training so it can be delivered online. UNISON members can book onto the free session by visiting the YGAM website – https://www.ygam.org/book-a-workshop/.

Commenting on the partnership Teresa Donegan, Head of Learning and Organising at UNISON said: “We are really pleased to have developed this relationship with YGAM, their training and resources are really excellent and will be an invaluable resource to our members to support them in their work with young people across public services whether it be in youth, community or social services or in the further or higher education sector.”

UNISON has over 1.3 million members and have initially organised for YGAM to run several national sessions and hope to follow this up with a host of regional training through the UNISON regional education teams across the country.

Stevie Milward one of UNISON’s national Learning and Workforce Development Officers recently attended the training and was shocked at how gambling-related behaviour is encouraged by many computer and mobile games and the ease with which young children can become accustomed to it. “Many parents won’t realise what their children are being subjected to on a regular basis and it is great to be able to have the ability to work with those practitioners that deal with children and young people (and their parents in some instances) on a daily basis, in their work, so that they can pass on the education they receive from the training to help keep those young people safer.” said Stevie.

Kev Clelland, Operations Director at YGAM, said: “We are delighted to be working with UNISON. We are constantly listening to the needs of practitioners and young people and it is very clear from these conversations that the workers that UNISON represents need and appreciate our resources more than ever.  YGAM’s vision is for all young and vulnerable people to be safe from gaming and gambling related harms and this collaboration will help us reach thousands of young people to raise awareness of the potential risks of gambling and gaming related harm.”

YGAM recently launched a new leading-edge ‘Parent Hub’ website to provide resources and expert advice around gaming and gambling to support families to build up their children’s resilience and establish a healthy online/offline balance. The new website has received endorsements from parents, teachers, safeguarding officers and the Royal Society for Public Health (RSPH) who labelled the resources ‘vitally important’ for parents. www.parents.ygam.org

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Press Box PR strengthens team with addition of ex-Betway and Stats Perform content editor Will Rook

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Fast-growing digital PR agency has offices in London and Manchester 

Digital PR agency Press Box PR has strengthened its content team with the appointment of Will Rook as Senior Creative Content Manager.

Rook spent seven and a half years at Betway Group in various editorial roles between 2016 and 2023. He later worked with Stats Perform as Project Manager and Content Editor to help manage the delivery of its sports betting editorial content for their clients and produce much of the English language content himself.

He joins the content team at Press Box to develop engaging sports campaigns that leverage global trending topics from ideation through to execution, to earn top-tier media coverage for clients across multiple sectors, including sports, betting and gaming.

Press Box is an earned-first digital PR and content agency, delivering B2C and B2B communications, with specialisms in sport, betting and gaming, finance, consumer lifestyle and hospitality and catering brands.

Founded in 2019 by former Ladbrokes PR manager Alex Donohue, Press Box PR now employs more than 40 people across its offices in London and Manchester.

Rook said: “I’m really grateful for the opportunity at this stage of my career and can’t wait to get started. I’m excited to be joining a team that is growing and am looking forward to contributing to the success of the agency and our clients.”

Greg Johnson, Head of Content at Press Box PR, said: “Brilliant content is at the heart of what we do at Press Box and Will’s arrival further strengthens our team. His deep knowledge of sport and betting, combined with his proven ability to come up with great ideas and produce relevant and newsworthy content will help us continue to exceed expectations for our clients.”

The post Press Box PR strengthens team with addition of ex-Betway and Stats Perform content editor Will Rook appeared first on European Gaming Industry News.

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ELA Games Unveils ‘John’s Book’: An Epic Quest Through the Sands of Egypt

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Classic “Book of” theme meets the studio’s modern art and mechanics

ELA Games, a dynamic game development studio, announces the release of John’s Book, its modern take on timeless themes and mechanics.

The game invites players to join John the Explorer to hunt for ancient treasures buried in a Pharaoh’s tomb. Rich with iconic symbols and familiar mechanics, John’s Book is a tribute to the well-loved “Book Of…” format that’s prevalent in the industry while adding its twists. With high replayability, easy-to-understand features, and an immersive design, this title appeals to both veteran and casual players.

At the heart of the game is the Book symbol. Land 3 or more to enter the lucrative Free Spins round, where Special Expanding Symbols drop randomly to supercharge your wins. The Free Spins round can be retriggered by landing another 3 Book symbols during the bonus. Stack up to 9 expanding symbols for a big payday!

The  game showcases ELA Games’ art and design, featuring a lush environment, eye-catching symbols, attractive animations, and engaging sound design. John’s Book immerses players in a game where they can connect with the protagonist and enjoy action-packed gameplay.

Marharyta Yerina, ELA Games’ Managing Director, commented on the game’s release, “John’s Book is an homage to a format we know players love. ‘Book Of…’ games are wildly popular for a good reason, but we wanted to refine them with ELA Games’ signature high-quality art and technical development. The result is a game that feels familiar yet fresh as it pushes the boundaries of the format with revitalised mechanics. We’re excited to see our players enjoy our take on a timeless classic.”

John’s Book is the latest addition to ELA Games’ rapidly growing portfolio as the studio continues to innovate and evolve well-known themes and formats in the industry.

John’s Book features:

  • RTP: 94%
  • Volatility: Medium
  • Format: 5×3
  • Paylines: 10
  • Max win: 5,000x
  • Free Spins with Special Expanding Symbols
  • Retriggerable bonus rounds

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QTech Games adds to its growing numbers with 77 Gaming

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Emerging-markets leader expands its offering with new games from rising star

QTech Games, the leading game aggregator for emerging markets, has maintained the strong momentum in its deal-flow, thanks to its latest integration with rising star supplier, 77 Gaming.

Integrating content from one of the more innovative and creative online slots providers adds yet more muscle to QTech Games’ burgeoning platform, which is taking the widest range of online games to emerging territories with established names, such as Playtech and Aviator, sitting alongside the industry’s most exciting up-and-coming providers.

Recognised for its growing library of visually rich, mobile-first games, 77 Gaming is now layering daring narratives onto some cutting-edge mechanics, offering global operators varied content with which to captivate modern players. And by fusing unique maths modelling, which spans the volatility spectrum, with eye-catching storytelling, these games are fostering some truly engaging gameplay for a new cohort of QTech players.

77 Gaming’s portfolio of slots titles has been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.

The deal organically broadens 77 Gaming’s international footprint, unlocking untapped jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America.

Philip Doftvik, QTech Games’ CEO, said: “77 Gaming create world-class slots provision for worldwide customers, opening up an expansive range of slots for every type of player and market. They are always looking to redefine the existing ecosystem and reimagine more traditional gaming experiences with every play.

“Similarly, we’re committed to rolling out first-class content that drives revenue for our partners. So, teaming up with 77 Gaming reflects our dedication to curating standout content from every niche of the industry. This deal extends our impressive sequential pipeline for 2025 – and we’ve thrilled to now have 77 Gaming aboard our dominant aggregation platform for emerging markets.”

Vicky Luo, Spokeswoman of 77 Gaming, added: “At 77 Gaming, we’re committed to raising the bar in the igaming sector and pushing the boundaries of how these games look and feel. With world-class mechanics, our games generate an unparalleled gaming experience, to our mind. Our unique design style and rapid production pace make them a strong fit for the leading aggregation models on the market, so this QTech integration is a real validation for us.”

“Furthermore, this collaboration with QTech Games represents a fantastic opportunity to strengthen our product distribution across emerging territories and deliver our great games to a range of top-tier partners.”

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