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How remakes and remasters are driving the UK gaming economy
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With 37.3 million gamers, the UK gaming industry is the biggest in Europe
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New report finds remastered games to be a driving force behind industry growth
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Gaming is more accessible than ever thanks to the rise of mobile gaming
Nineties teens are 69%1 more likely than the national average to spend between 21 and 28 hours gaming every week. And with this age group 47% more likely to have access to a Nintendo Switch, PS4 (42%) and Xbox One (44%), a new report reveals how developers are tapping into this market to drive the UK gaming economy.
From the impact of remakes and remasters, to how digital downloads are changing the industry, online smartphone retailer, Mobiles.co.uk, has taken an in-depth look at how the UK’s gaming industry is evolving.
The study reveals that the UK gaming industry has experienced huge growth in the past 10 years, with retail sales revenue between 2009 and 2019 increasing by a huge 72.6%2. Further insight also reveals that in 2019, the entire UK video game industry generated a huge £5.35 billion1 in revenue, with £3.77 billion3 of that total generated from video game software sales. But with an impressive 37.3 million4 gamers in the UK alone, what exactly is contributing to this growth?
According to Mobiles.co.uk’s report, the trend for remastered games including Crash Bandicoot N.Sane Trilogy, Resident Evil 2 and The Legend of Zelda Link’s Awakening, all play significant roles in the growth of the gaming industry here in the UK.
The new UKIE UK Top Selling Games List for 2019 revealed the below remakes/remastered games were amongst the top 100 best selling boxed games sold in 2019, while the more recent Final Fantasy VII remake quickly became one of the PS4’s best selling game to date:
Rank |
Title |
Monthly Search Volume |
16 |
Crash Bandicoot N.SaneTrilogy |
6,6005 |
21 |
Resident Evil 2 |
27,1005 |
32 |
The Legend of Zelda: Link’s Awakening |
8,1005 |
Still remaining in the top 20 for the UK’s best-selling games of 2019 two years after its release, Crash Bandicoot N.Sane Trilogy receives around 6,600 unique searches every month4, its continuing popularity indicates that British gamers are becoming increasingly nostalgic when it comes to their gaming choices.
Crash Bandicoot also features at number 21 in the 2019 list. The remaster spiked the interest of gamers in the UK with a huge 49% increase in search volume over the past 12 months alone5. With an average of 27,100 monthly searches5, the franchise’s decision to reboot this classic was certainly welcomed by the industry, indicating there is a huge appetite for nostalgic gameplay here in the UK.
The final remaster included in the list of the top-selling games is The Legend of Zelda Link’s Awakening. Originally launched on the Game Boy in 1993, the remake was designed for the Nintendo Switch. As of March 2020, the new Link’s Awakening had sold more than four million copies globally6, and it’s one of the best-selling games of all time for the Nintendo Switch.
Lee Chambers, Psychologist and gaming expert, commented on the research: “Gaming and nostalgia are heavily interconnected, to the point where it fuels trends and shapes the industry direction. Video games are incredible triggers for nostalgia, anchoring us back to an often carefree time, when we had fewer responsibilities and gaming became a social construct as groups of children all sat around in a bedroom socialising while playing.
“The reality of the industry is that nostalgic gamers are now the ones with purchasing power to relive past glories fighting dragons of their youth, while being decision-makers for buying games as presents for their children. And that is gradually shaping the industry, risk aversion for the new, settling for the old. Your average early millennial is approaching 40. They don’t have the time they did as a child to form an emotional bond to a game’s story with life’s distractions, but a remake removes that barrier, making it all the more attractive.”
The new study also reveals the impact digital downloads are having on the industry, with over two thirds (70%)6 of the UK’s total video game sales revenue, generating a total of £2.63 billion6, coming from digital downloads. Even more remarkably, 42%6 of this revenue came directly from mobile games, indicating a shift in the industry towards smartphone gaming.
The report indicates that UK gamers are not only changing the way they purchase games but thanks to recent advancements in smartphone technology – including cinematic displays, advanced GPUs and even the introduction of high-speed 5G – they’re also expanding the devices they play on.
With a projected 2%7 compound annual growth rate, the huge surge in the mobile gaming sector is predicted to maintain its momentum in 2020 and beyond. An estimated 21 million people in the UK played a mobile game in 20197, with 19% of users aged 18 to 24, 37% falling in the 25-34 age bracket and 23% aged 35-447.
Andrew Cartledge, mobile expert at Mobiles.co.uk, says “In the UK, and all across the world, there’s no doubt that the gaming industry is growing at a rapid speed. The excitement for the next remake or remaster makes sure there’s still a place for the old, while the huge shift towards digital assures the industry and its consumers can keep up with the new.
“Mobile gaming is already huge in 2020 and will only get bigger in the years to come. If you’re interested in trying out some of the very best mobile games like PUBG and Fortnite for yourself, make sure you have a powerful handset to play on.”
For the full report on the UK gaming industry, mobile gaming, remasters and more, please visit: https://www.mobiles.co.uk/blog/understanding-the-uk-gaming-industry-mobiles-remasters-and-more/#fn1
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TaDa Gaming Redefines Spinning and Winning in Fruity Wheel
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TaDa Gaming is continuing its ‘classic with a twist’ approach to slots in new release Fruity Wheel. With five reels, three rows and 243 ways to win, this innovative take on a classic fruit delivers Lucky 7s, watermelons and oranges all in a row, while the Royals ensure engagement through frequent win potential.
The mix of traditional features and innovative elements puts Fruity Wheel in a league of its own. With Diamond Wilds, a Lucky Wheel giving generous Multipliers and Expanding Wilds in the Free Game, players will be entranced from the first spin.
Trigger the Lucky Wheel with three Diamond Wilds and see if your luck brings you multipliers from 2x, 3x, 5x, 7, 10x to 17x or the Free Game. If you land the Free Game, not only do you receive eight free spins but the segments within the Lucky Wheel will change to multipliers offering a whopping 27x or 37x your win during the round. Even better, the Lucky Wheel will re-activate with just one Diamond Wild.
Revealing TaDa’s signature style, this is a super dynamic Lucky Wheel, as an inner wheel of Expanding Wilds can randomly transform symbols across the grid, covering up to three positions at any one time and further maximizing the wins.
Stunning visuals and humorous design features, from the chains holding down the Wilds to the spotlights on wins, add to the overall immersive experience. Classic symbols and fruit machine style gaming is elevated by the maths model giving final win totals of odds multiplied by wager level.
Sean Liu, Director of Product Management, TaDa Gaming, said: ‘TaDa is known for its exciting slots but Fruity Wheel has taken this another step further through increasing anticipation for the Free Game bonuses. We are confident this mix of classic style fruit machine with multiple and innovative ways to win will appeal across all audiences.’
The post TaDa Gaming Redefines Spinning and Winning in Fruity Wheel appeared first on European Gaming Industry News.
Central Europe
DFL and Tipico Extend Partnership Until 2029
![dfl-and-tipico-extend-partnership-until-2029](https://igamingradio.com/wp-content/uploads/2025/02/138354-dfl-and-tipico-extend-partnership-until-2029.jpg)
Tipico, Germany’s leading sports betting provider, will continue as the Official Partner of the Bundesliga and 2. Bundesliga. Before the end of the current agreement, Tipico and the DFL (Deutsche Fußball Liga) have agreed to extend their partnership, which began in 2018, through to the end of the 2028/29 season.
As part of this agreement, Tipico will continue to use the logos of both competitions and the two Meisterschalen (championship trophies) in its advertising. The company will also retain its extensive advertising rights, including first-access rights included in DFL’s media contracts, as well as a “Matching Offer Right” for all special advertising formats with national partners, and exclusivity within the industry. Tipico will also be integrated into digital Bundesliga platforms.
“We’re thrilled to extend this long-standing collaboration built on mutual trust. Over the years, Tipico has proven itself as a highly professional and reliable partner with a deep passion for football,” said Tobias Thöne, Director of Commercial Partnerships at Bundesliga International GmbH.
Kajetan Strini-Brown, Director of Sports Brand at Tipico, said: “We’re incredibly proud to continue our partnership with the Bundesliga and 2. Bundesliga! German football is at the heart of what we do, and that passion has always been deeply embedded in our DNA as a company. This extension is a key part of our strategic partnerships, which also include the DFB-Pokal, another major German football brand. Sponsorship, and the visibility it brings, plays an important role in guiding customers to the legal market.”
As outlined in the State Treaty on Gambling, the possibility to promote sports betting is an essential tool for guiding the deeply human drive to gamble into regulated and monitored channels. This plays a critical role in ensuring proper regulation of sports betting while counteracting illegal offerings. For more than 20 years, Tipico has been offering innovative, user-friendly, and secure sports betting products and has become the most popular brand for sports betting in Germany. In addition to continuous product development, Tipico has been working on modern player protection strategies for the last 15 years. The DFL has also long been committed to preventing match-fixing and gambling addiction in German professional football.
The post DFL and Tipico Extend Partnership Until 2029 appeared first on European Gaming Industry News.
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SOFTSWISS Game Aggregator Surpasses 27,800 Games
![softswiss-game-aggregator-surpasses-27,800-games](https://igamingradio.com/wp-content/uploads/2025/02/138356-softswiss-game-aggregator-surpasses-27800-games.png)
SOFTSWISS, a leading iGaming software provider, has shared new performance results for its Game Aggregator, highlighting its position as one of the largest and most diverse content hubs in the industry. The platform now offers over 27,800 games from more than 280 providers, reinforcing its reputation as a top-tier aggregator delivering an extensive and high-quality gaming portfolio.
One of the key priorities for the SOFTSWISS Game Aggregator is the continuous expansion of both the quality and quantity of its game content. With a global presence, the platform ensures its diverse portfolio caters to player preferences across multiple regions while adhering to various regulatory requirements.
Localisation remains a critical success factor in the iGaming industry, according to the recent iGaming Trends Report. To meet this demand, SOFTSWISS has significantly expanded its high-quality game selection, achieving a 67% portfolio growth in 2024 compared to 2023.
In 2024, the total Bets Count placed through the Game Aggregator increased nearly fivefold compared to 2023, with a corresponding surge in Quarterly Total Bets Sum. This growth underscores the industry’s strong demand and leadership of the product.
SOFTSWISS demonstrates its technological excellence, offering 99.999% uptime, ensuring seamless operation and reliability for its partners. As a result, more operators are choosing the Game Aggregator as their preferred solution. The number of brands launching the product in 2024 increased by 33% compared to 2023.
Additionally, the Game Aggregator is expanding its geographical footprint. The SOFTSWISS Game Aggregator recently became the first to obtain certification in the Brazilian and Peruvian markets, marking a significant milestone in its global strategy.
“This has been an exceptional year for our team,” says Alena Bekus, Deputy Head of SOFTSWISS Game Aggregator. “We have achieved major milestones and are excited about what lies ahead. Yes, our numbers speak for themselves, but what truly defines us is our commitment to continuous innovation. Our philosophy is simple: never stop, always move forward. We are dedicated to enhancing our product, launching new features to boost player engagement, and ensuring that the top game providers and operators continue to choose SOFTSWISS as their trusted partner.”
According to a Kantar survey conducted in November 2024, the SOFTSWISS Game Aggregator received an 8.1 out of 10 satisfaction rating from its clients, further solidifying its reputation as a reliable and industry-leading solution.
The SOFTSWISS team will be available to discuss partnerships in Brazil and other markets at the SBC Summit Rio on 25 to 27 February.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Game Aggregator Surpasses 27,800 Games appeared first on European Gaming Industry News.
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