Latest News
SportCaller launches 25k Racing Super Series game with Coral
Free-to-play specialist is a winner for leading operator’s horse racing fans with a new spin on the classic Placepot bet
SportCaller, the award-winning free-to-play (FTP) sports-game provider, has rolled out a new horse racing game, Racing Super Series, with immediate success for leading operator Coral, following last month’s flagship King George meeting at Ascot.
This new game delivers a fresh twist on the classic Placepot, traditionally one of the most popular bets for UK and Irish racing, offering Coral customers the chance to share in a minimum £25,000 jackpot by simply picking a horse to finish in the places across the first six races on a chosen card. The announcement also extends SportCaller’s ongoing partnership with Coral, which dates back to the 2018 World Cup, and was supplemented last year via their Smart Money Series across multiple sports.
Besides the guaranteed 25k prize fund, Racing Super Series also gives players enhanced place terms on the big races, thereby improving the chances of a winning trigger for all entrants and increasing the probability of a positive user-outcome when compared to other successful jackpot games, such as Super 6 or the ITV7.
Having devised the original free-to-play jackpot model with Channel 4 Racing in 2014, SportCaller has already returned to its racing roots this year by rebooting the Tote’s Ten To Follow Competition to universal acclaim. So, this latest latest reimagining again demonstrates similar flair and versatility in updating longstanding legacy formats to familiarise modern audiences with forgotten favourites.
SportCaller has added other innovations to upgrade and enhance the UX from the typical Placepot experience, thanks to an intuitive interface which aligns a quick-reference predictions page with an organic Placepot link and bet prompts for every selection. Racing Post content also brings welcome stats, form and insight to the decision-making process, while an Overview feature updates surviving Racing Super Series entrants and their respective selections race-by-race, so that players can track the likely split of the 25k. This gameplay finesse drives digital dwell-time and encourages return visits, as participants evaluate their positions next to those of their friends and rivals.
Cillian Barry, MD at SportCaller, said: “Horse racing is one of the few sports which has been able to maintain a quality fixture list during the global pandemic. And from an FTP perspective, racing games have historically generated the highest rates of engagement and retention. So, when Coral charged us with breathing new life into the Placepot format through the Racing Super Series, we couldn’t wait to get started on a game which embraces both our teams’ underlying passions.
“The free-to-play framework of jackpot predictors is an established winner for improving acquisition and retention. However, you need “winnable” jackpots on marquee events to really engage players, so a guaranteed share of 25k for getting six horses to place, not win, on King George day seemed like an attractive premise. The engagement levels have been fantastic, while the conversion rates to funded accounts speak to the trust and brand recognition which these games can foster.”
Tim Dykes, Head of Innovation at Coral, added: “The biggest compliment you can pay SportCaller’s FTP games is that no-one ever questions why you’re offering them. Coral’s Racing Super Series on the King George meeting was an instant hit with our players, harnessing the enduring appeal of a Placepot bet with immersive features which sustain engagement throughout the racecard.
“It was important to remain true to the small-stakes-big-win spirit of the Placepot, but retool it so that this renowned raceday ritual can better connect with more modern audiences, particularly on mobile. The early results have been encouraging and we’re confident we’ve bottled its timeless appeal for the next generation of racing fans without compromising our existing loyal base. That’s a tightrope that SportCaller treads better than anyone. After all, while you should never tamper with a classic, you must give it a lick of paint once in a while!
“We see Racing Super Series becoming a familiar weekly winner for all our racing fans, who can watch the action live on coral.co.uk or via our app.”
The Dublin-based supplier allows its partners to launch a wide range of FTP prediction, jackpot and more hyper-casual game formats with seamless speed across any sport, language or territory via web, iOS, Play Store, Facebook Instant Games or Twitch extensions.
SportCaller offers nearly 100 games across 36 countries and in 20 languages (via multilingual API) in Europe, Asia, Africa, Australasia and North and Latin America. In the past year, SportCaller has rolled out around 50 new games, more than doubling the total number offered over the past three years, with similar two-fold increase in its active and ongoing operator partnerships. Sustained investment in key architecture and its core proprietary platform – on which all FTP games are created, managed, reported and resulted – has been crucial to supplementing this success and consistent growth.
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Growe Partners Named Best Affiliate Program. Once Again.
Growe Partners, an affiliate program, which has skyrocketed its performance in the iGaming industry in just a year, has received yet another recognition as the Best Affiliate Program at the SiGMA Europe Awards 2024.
The ceremony took place in Valletta, Malta on Nov, 12th, and the victory was achieved through a combination of public votes on the award page and evaluations by a distinguished jury panel.
In just a year Growe Partners has rightfully reserved a place amongst industry leaders, who have been in the game for a lot longer, and as they say themselves — they are not going anywhere. Today Growe Partners is a network with over 32 thousand partners, operating in more than 10 locations worldwide.
“This achievement reflects our commitment to investing in our people, our partners, our ideas, and continuously implementing new innovative approaches. We are proud of the strong team we have built, which is always on the lookout for ways to develop and better themselves. And whose dedication resulted in this victory.
With winning this award we would like to once again emphasize that everything is possible in our industry if you set the right goal and work hard for it.” , — commented Dima Mariievskyi, Head of Growe Partners.
The post Growe Partners Named Best Affiliate Program. Once Again. appeared first on European Gaming Industry News.
Colorado
Jackpot.com Launches in Colorado Providing Consumers Mobile Lottery Access Across the Centennial State
Today, Jackpot.com, the online platform and app that allows individuals to safely and securely order official state lottery tickets and scratchers from their mobile phone and other devices, announced its launch in Colorado. On the heels of the Colorado Lottery’s 40th anniversary last year, the Centennial State will feature both draw games and Scratchers (digital scratch off games).
With Jackpot.com, Colorado players can instantly buy tickets for nationwide games such as Mega Millions and Powerball, as well as their favorite state lottery games, including Cash 5, Pick 3, Lucky 4 Life, and more. The innovative platform purchases tickets on behalf of its customers from an official state lottery retailer, displaying a scan of their ticket and transferring winnings under $600 in real-time to their account. For prizes greater than $600, Jackpot.com securely delivers the ticket to the winning player so they can collect the winnings from the Colorado Lottery.
“At Jackpot.com, we remain committed to growing the safe and secure access to the lottery across the country and we could not be more excited to add Colorado as our seventh state,” said Jackpot.com CEO and co-founder, Akshay Khanna. “Last year, the Colorado Lottery reached $4 billion in proceeds and they give back millions of dollars each year to state parks, schools, and various projects. They’re also notably invested in responsible gaming, which has been a staple at Jackpot.com since its inception. We can’t wait to become part of the Colorado community and provide an accessible and reliable lottery experience for players.”
Not only will Colorado residents have access to their favorite state lottery games, they’ll also have access to Scratchers – the digital scratch ticket offering focused on expediting the convenience and the processing times of scratch-off games. Jackpot.com will launch with five of the most popular scratchers in Colorado, including $3,000,000 Supreme, Casino Ca$h Chips, $250,000 ORO, and more. Customers simply have to “scratch” their device screen with their finger or mouse to reveal their scanned ticket and potential winnings. Jackpot.com delivers the industry’s fastest online lottery scratch card experience after undergoing a comprehensive business process review by Gaming Laboratories International (GLI), which ensures its method for ordering and processing lottery scratch tickets is accurate and functions as expected for both Jackpot.com and the player.
This year marks the Colorado Lottery’s fourth consecutive year generating a new sales record, amassing over $900 million in revenue. This year’s success translates to more than $196 million in funds allocated to beneficiaries throughout the state. Since its first ticket sale in 1983, the Lottery has allocated over $4.2 billion to good causes across the state.
Jackpot.com has continued to raise the bar for responsible gaming through the integration of modern conveniences and safety guardrails, one of the key distinctive features of digital lottery platforms. The company has significantly invested in responsible gaming protections by allowing customers to set spend limits, setting default limits on daily deposits, providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is the only lottery courier service to launch with iCap certification from the National Council on Problem Gambling.
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All British Casino Joins Forces With WST For UK Championship
All British Casino has become a partner of one of snooker’s greatest tournaments, the Victorian Plumbing UK Championship, for the first time.
WST is delighted to announce this new partnership ahead of the 2024 Victorian Plumbing UK Championship which will run from November 23rd to December 1st in York.
It is part of the sport’s Triple Crown Series alongside the Masters and the World Championship. The UK Championship was first staged in 1977 and many of the all-time greats have their name on the trophy.
Ronnie O’Sullivan won the title for an eighth time last year, beating Ding Junhui in the final. A stellar field of snooker’s biggest stars is once again expected at the superb York Barbican venue for the event which is televised by BBC, Eurosport and many other broadcasters worldwide.
WST’s Chief Commercial Officer Peter Wright said: “We welcome All British Casino on board for the Victorian Plumbing UK Championship and we look forward to working with them on this outstanding event. Our sport is growing worldwide and this tournament will reach a vast global audience.”
Jan Wienk from All British Casino said: “We are excited to connect with snooker for the first time as we know it is a globally successful and rapidly developing sport, which matches our ambitions as a brand. The UK Championship has an incredible history and tradition, and we are thrilled to have the opportunity to partner with this event which brings so much entertainment to people worldwide. We look forward to seeing the incredible skills of the players as they compete for the trophy.”
The qualifying rounds of the Victorian Plumbing UK Championship run from November 16th to 21st, with the 16 qualifiers to join the top 16 seeds in York.
The post All British Casino Joins Forces With WST For UK Championship appeared first on European Gaming Industry News.
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