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Social Market Foundation Proposes £100-a-month Spending Cap on Online Gambling
The Social Market Foundation (SMF) has released a new report into online gambling, with the main recommendation being that a £100-a-month spending cap should be implemented.
SMF, a cross-party think-tank, also calls for a sweeping overhaul of the way gambling firms are taxed, to put financial pressure on companies registered abroad to bring their operations to Britain.
SMF proposed a comprehensive new framework of regulation and oversight for a gambling sector increasingly dominated by online playing. Its report comes ahead of a Government review of the 2005 Gambling Act, which ministers have said is not suitable for an era of online gambling.
The report recommends new “affordability checks” to protect gamblers from serious financial harm. It proposes a “soft cap” on spending where anyone who wanted to spend more than £23 a week on gambling products would have to prove they could afford to lose the money without hardship.
The report also said that the stake limits on online slot games proposed by regulators should be set between £1 and £5. Non-slot online gambling games should face new restrictions on the way they are designed rather than financial limits, the SMF said.
The report also proposes a complete reform of the way gambling operators are taxed, to put greater burdens on firms based offshore in Gibraltar or the Isle of Man, and reduce the tax faced by companies that bring their operations “onshore.”
The smaller a firm’s footprint, the higher the levels of Remote Gaming Duty and Betting Duty they should face, the SMF said. The proposed system would reward companies that bring their operations to Britain, while increasing the costs of operating “offshore,” the report said.
“Gambling taxation should be redesigned around a system of incentives which reflect a company’s level of onshore presence. This means that operators could still decide to base their headquarters in locations like Gibraltar, the Isle of Man, or Alderney, but that decision would carry significant tax implications,” SMF said.
The report also calls for a comprehensive shake-up of Whitehall and the public bodies overseeing gambling and gamblers. The structures created by the 2005 Gambling Act are “no longer fit for purpose,” SMF said.
The Department for Digital, Culture, Media and Sport should no longer have sole responsibility for gambling policy, being replaced by a new cross-government Gambling Quartet, SMF said.
The lead author of the report is Dr. James Noyes, a leading authority on gambling policy and a former adviser to Tom Watson MP.
James Noyes said:
“For too long, gambling operators have talked about the need to protect their customers, but have not worked together in order to make affordability checks a reality. A fixed cap that applies across operators is the only way that consumers can be protected from harmful spend. Our proposed threshold sets the bar low enough to protect everyone, including those on low income, but is high enough to reflect the vast majority of gambling activity among the general population. Gamblers should be free to spend more than this threshold – but only after they show that their gambling is neither unaffordable nor harmful.”
On tax:
“We need to see an end to the problem of offshore gambling tax avoidance. Gambling taxation should be redesigned around a system of incentives which reflect a company’s level of onshore presence. This means that operators could still decide to base their headquarters in locations like Gibraltar, the Isle of Man, or Alderney, but that decision would carry significant tax implications. The message to online gambling operators should be clear: if you want to benefit from the British market, then make a commitment to being based in Britain.”
Anna Mackney Head of Regional Sales US at Play’n GO
Play’n GO announce US network release of hit title Piggy Blitz Disco Gold
Following period of exclusivity with DraftKings and Golden Nugget, smash-hit Play’n GO title is now available in five US states
Play’n GO, the world’s leading casino entertainment provider, has announced the general US network release of its hit title, Piggy Blitz Disco Gold.
Piggy Blitz Disco Gold is a sequel to Piggy Blitz, and was just one Play’n GO title that took the US by storm in 2024. Piggy Blitz Disco Gold sees the piggies move from breaking piggy banks to busting disco moves on the dance floor in a bid to collect Cash Coins and pile up Instant Rewards in a high-stakes dance-off.
The game had been exclusively available with DraftKings and Golden Nugget in the states of Michigan, New Jersey, West Virginia, Pennsylvania, and Connecticut until February 5th, but is now available to all operators in those aforementioned states.
Anna Mackney, Head of Regional Sales US at Play’n GO added ���Piggy Blitz has been one of our biggest successes in the US, and it’s exciting to welcome its sequel, Piggy Blitz Disco Gold, to our wider US network. The game has been a revelation in its exclusivity period with DraftKings and Golden Nugget, much like its predecessor, and we have similarly high expectations for the sequel now it’s available to an even larger audience. .”
The post Play’n GO announce US network release of hit title Piggy Blitz Disco Gold appeared first on Gaming and Gambling Industry in the Americas.
CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.
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The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.
The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.
Expanse Studios, the iGaming development division of Golden Matrix Group Inc., has introduced sweepstakes-friendly versions of two of its established titles—Rich Panda and Wild West—further expanding its content offering for the growing social casino sector.
These adaptations demonstrate the studio’s ability to deliver market-specific solutions, particularly for U.S.-based operators seeking high-quality, regulatory-compliant content. The launch comes as part of Expanse Studios’ broader strategy to solidify its position in the U.S. market, where it has already more than doubled its game portfolio since entering in late 2024.
Key Developments
- New Social Casino Versions – Rich Panda and Wild West have been adapted for U.S. sweepstakes platforms and operators
- Player engagement has increased 7x year-over-year, underscoring strong market adoption
- Increased in-house development has reduced reliance on third-party providers.
By introducing social casino versions of its popular games, Expanse Studios enables operators to engage new player demographics while maintaining the immersive and high-quality gameplay that made these titles successful in traditional iGaming markets.
Expanse Studios continues to expand its portfolio with slots, crash games, table games, and gamified classics, blending innovative design with advanced technology. The company operates on a revenue-sharing model, earning a percentage of gross gaming revenue, ensuring sustainable growth while enhancing profitability for its partners.
The post Expanse Studios (GMGI) Launches Social Casino Versions of Rich Panda and Wild West appeared first on Gaming and Gambling Industry in the Americas.
Play’n GO announce US network release of hit title Piggy Blitz Disco Gold
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