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Game Changing New Lotto Game giving Lotto Lovers 5 Chances to Win a Million… for £1

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Lottoland UK now offering multiple £1M prizes for every £1 bet  with new Lotto x5

Can your lotto do that? Lottoland can!

Lotto x5 (pronounced “Lotto five”) is a brand new UK lotto betting game that offers players five chances to win £1 million for £1.

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Based on the much loved original ‘Lotto’ format, and back to the original cost, this is the only place that lotto fans can be in with a chance to win a million pounds with a one pound bet.

Players choose from six numbers from 1 to 59 and are entered into a multi-prize draw, of five £1 million jackpot draws.

On creating Lotto x5, Lottoland CEO Nigel Birrell said: “Lottoland understand the huge lottery fandom here in the UK and we recognised that in order to stand out, we have to make sure that we offer more.”

“That’s what has inspired Lotto x5 – to make our games as compelling as possible, we’ve been asking UK lottery players what they really, really want from their lottery games, so that we could develop the best UK game for UK consumers.

This game takes us back to a time when £1 a play was the norm – something a lot of people miss – but instead of rollovers, we are giving even more chances to be a Millionaire in the same draw.”

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Draws for Lotto x5 take place every Wednesday, Friday and Saturday, meaning that UK lotto  players can be in with upto 15 chances to win a million pound prize with just a £3 bet every week (£1 for each day).

Nigel continued: “We recently asked UK lottery players what they really wanted* and ‘to be a millionaire by next year’ was naturally the most common response, so we’re answering that call in earnest and letting customers fall back in love with lotto with 5 chances to do just that with every £1 bet!”

Lotto x5 launched earlier this week with the strapline “Can your lotto do that? Lottoland can.”

Nigel added: “Lottoland is built on the promise of giving consumers more. Whatever their ‘more’ happens to be… More value. More choice. More chances. More jackpots. More playfulness. And we’re looking forward to creating more UK millionaires with Lotto x5”

To find out more about Lotto x5, visit www.lottoland.co.uk/lottox5

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Anna Mackney Head of Regional Sales US at Play’n GO

Play’n GO announce US network release of hit title Piggy Blitz Disco Gold

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Following period of exclusivity with DraftKings and Golden Nugget, smash-hit Play’n GO title is now available in five US states 

Play’n GO, the world’s leading casino entertainment provider, has announced the general US network release of its hit title, Piggy Blitz Disco Gold.  

Piggy Blitz Disco Gold is a sequel to Piggy Blitz, and was just one Play’n GO title that took the US by storm in 2024. Piggy Blitz Disco Gold sees the piggies move from breaking piggy banks to busting disco moves on the dance floor in a bid to collect Cash Coins and pile up Instant Rewards in a high-stakes dance-off.  

The game had been exclusively available with DraftKings and Golden Nugget in the states of Michigan, New Jersey, West Virginia, Pennsylvania, and Connecticut until February 5th, but is now available to all operators in those aforementioned states.  

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Anna Mackney, Head of Regional Sales US at Play’n GO added ���Piggy Blitz has been one of our biggest successes in the US, and it’s exciting to welcome its sequel, Piggy Blitz Disco Gold, to our wider US network. The game has been a revelation in its exclusivity period with DraftKings and Golden Nugget, much like its predecessor, and we have similarly high expectations for the sequel now it’s available to an even larger audience. .” 

The post Play’n GO announce US network release of hit title Piggy Blitz Disco Gold appeared first on Gaming and Gambling Industry in the Americas.

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Canada

CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars

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CasinoCanada, the number one gambling guide for players in Canada, is thrilled to announce its new partnership with Ocean Spin a brand under the umbrella of LaLa Stars.

This collaboration marks an exciting step in CasinoCanada’s mission to provide its audience with the most comprehensive and up-to-date information on top gaming experiences.

The partnership agreement will grant LaLa Stars premium visibility across high-traffic sections of CasinoCanada’s website, which has been a trusted source for Canadian players for over 20 years.

LaLa Stars presents itself as an affiliate program that generates double-digit profits by making it easy and enjoyable to promote the brands. The program features a memorable design, a player-centric retention system, top-tier payment options, and game providers. Fast payments, flexible commission models, high-converting brands, powerful reporting, no middlemen, and outstanding conversion make LaLa Stars a popular choice. Additional company benefits are: a revenue share of up to 60%, a CPA of up to €500, hybrid CPA.

Ocean Spin Casino, a brand of LaLa Stars company, despite being quite new on the iGaming market, is a huge online gambling platform where all casino newcomers are greeted with a welcome bonus of 100% for up to €500, and 200 free spins plus one Bonus Crab. It comes as a first deposit bonus for a minimum deposit amount of €20. Sports-betting enthusiasts can also claim a welcome bonus of 100% for up to €100.

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Ocean Spin Casino’s games include: gaming machines, roulette blackjack, betting, video poker, bingo, baccarat, jackpot games, and live games.

“We are excited to meet our new partner Ocean Spin Casino, and hope to bring maximum use and value to our community,” said Aleksandra Drigo, Sales Director at CasinoCanada. “This partnership perfectly reflects our dedication to highlighting the best in the gaming industry while offering our audience valuable insights and chances to experience top-notch gaming. We hope for a productive and long-term partnership!”

The partnership is now live, featuring LaLa Stars reviews and exclusive offers on the CasinoCanada website. This collaboration is set to deliver even more thrilling updates, exclusive content, and personalized promotions for the Canadian gambling community.

The post CasinoCanada Started a New Partnership With Ocean Spin by LaLa Stars appeared first on Gaming and Gambling Industry in the Americas.

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Expanse Studios

Expanse Studios (GMGI) Launches Social Casino Versions of Rich Panda and Wild West

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Expanse Studios, the iGaming development division of Golden Matrix Group Inc., has introduced sweepstakes-friendly versions of two of its established titles—Rich Panda and Wild West—further expanding its content offering for the growing social casino sector.

These adaptations demonstrate the studio’s ability to deliver market-specific solutions, particularly for U.S.-based operators seeking high-quality, regulatory-compliant content. The launch comes as part of Expanse Studios’ broader strategy to solidify its position in the U.S. market, where it has already more than doubled its game portfolio since entering in late 2024.

Key Developments

  • New Social Casino Versions – Rich Panda and Wild West have been adapted for U.S. sweepstakes platforms and operators
  • Player engagement has increased 7x year-over-year, underscoring strong market adoption
  • Increased in-house development has reduced reliance on third-party providers.

By introducing social casino versions of its popular games, Expanse Studios enables operators to engage new player demographics while maintaining the immersive and high-quality gameplay that made these titles successful in traditional iGaming markets.

Expanse Studios continues to expand its portfolio with slots, crash games, table games, and gamified classics, blending innovative design with advanced technology. The company operates on a revenue-sharing model, earning a percentage of gross gaming revenue, ensuring sustainable growth while enhancing profitability for its partners.

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The post Expanse Studios (GMGI) Launches Social Casino Versions of Rich Panda and Wild West appeared first on Gaming and Gambling Industry in the Americas.

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