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BGC Warns Permanent Industry Damage Following Delay in Casino Reopening

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The Betting and Gaming Council (BGC) has warned that the UK Government’s last-minute reversal of plans to allow casinos to reopen on August 1 has dealt a wrecking ball to the industry, from which it may never recover.

The casino sector employs more than 14,000 people across the UK in 125 casinos and a further 4000 in the supply chain. Casinos also paid over £300 million each year in tax before the lockdown.

With casinos across England forced to remain shuttered, the BGC warns that up to 6000 jobs may be permanently lost.

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In a letter to Chancellor Rishi Sunak MP on July 31, BGC described the decision to keep casinos closed as “highly illogical, inconsistent and deeply damaging to those businesses and the thousands of staff they employ.”

BGC has also rejected the Prime Minister’s categorisation of casinos as “higher risk” during his Downing Street briefing. Casinos have spent weeks and invested millions of pounds to ensure their premises are covid-secure, with measures such as perspex screens, sanitisation equipment and sophisticated track and trace systems, as well as introducing strict social distancing measures and hygiene protocols.

BGC Chief Executive Michael Dugher said: “The Government are swinging a wrecking ball right through the middle of our industry and large scale job losses, which ought to be unnecessary and avoidable, now look inevitable unless ministers act fast.”

“Casinos are a small but fundamental part of our leisure, hospitality, entertainment and tourism industry. They employ over 14,000 people across the UK and indirectly support another 4,000 jobs in the supply sector, and last year casinos paid over £5.7 million in tax per week.

“The ongoing cost of remaining in a holding pattern to reopen is clearly not sustainable, with more jobs and livelihoods being put at risk with every last minute change and delay to reopening.

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“The Job Retention Scheme has helped but our members will now be forced to pay National Insurance and pension contributions on top of salaries in August while they remain closed. As furlough payments are phased out, there will be no flexibility for casinos to adapt to the new working and leisure environment and I now fear that many thousands of jobs could be lost.

“We made the all necessary preparations for safe reopening and we were given the green light by Public Health England on the basis of the significant investment made by operators, and having been told by the Government themselves that casinos posed a ‘negligible’ risk compared with the tens of thousands of other places that they have been reopened.”

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Gambling in the USA

Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest

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To celebrate the Big Game, Gila River Resorts & Casinos is offering one lucky player the chance to win a $5.9 million prize by correctly predicting the outcome of 26 Big Game prop plays through its $5.9 Million Prop Play Contest.
“Nobody does full gaming entertainment like Gila River Resorts & Casinos, and we’re proving it with an unprecedented chance to win $5.9 million,” said Dominic Orozco, President and Chief Marketing Officer, Gila River Resorts & Casinos. “As a sports-centric gaming brand, we’re not just offering the largest casino sportsbook in the state—we’re delivering a complete Las Vegas-style entertainment experience across four incredible properties. This isn’t just another game day promotion; this is our way of making the Big Game bigger and better for everyone. Let’s make history together.”
In addition to traditional game predictions, the 26 prop plays span the entire Big Game experience. From predicting which team will win the coin toss to the game MVP, the contest brings an immersive way to engage with the game. In addition to the $5.9 million jackpot prize, there will be lower-tier prizes and other instant win opportunities.
Players can enter the contest by completing a prop card online and activating it at any Gila River Resorts & Casinos property. Entry is free; players will need to provide their full name, email and date of birth. Guests must be 21 or older to play. Entries and activations will be accepted from Jan. 27 to Feb. 8 at 11:59 p.m. The winner(s) will be announced on Monday, Feb. 10.

The post Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest appeared first on Gaming and Gambling Industry in the Americas.

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Gambling in the USA

Spinomenal makes US debut with New Jersey market entry

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Spinomenal, the leading iGaming content provider, has made its US debut after launching an exciting collaboration with a leading operator in the state of New Jersey, and is anticipating many more valuable collaborations with top tier online casinos.

Following impressive growth rates, Spinomenal is making a major move into the New Jersey iGaming market, marking a key step in its global expansion. By entering this crucial U.S. region, Spinomenal will bring its innovative games to a new audience, strengthening its presence and leadership in the iGaming industry.

Spinomenal’s specially selected titles will be going live via Pariplay’s Fusion aggregation platform in the New Jersey market. Some of the outstanding titles being made available for NJ players are Demi Gods II, Majestic Wild Buffalo and Kitsune’s Scrolls.

This marks a major milestone in Spinomenal’s strategic expansion plan, as this debut establishes the company’s initial presence within the New Jersey market, with further growth anticipated across the US iGaming ecosystem. This move underscores Spinomenal’s commitment to expanding its global footprint and further solidifying its position as a leader in the online casino industry.

Lior Shvartz, CEO for Spinomenal commented: “After a decade of establishing and positioning Spinomenal as a leading provider in the iGaming industry, we have now taken a big leap and will provide our exciting content to the esteemed New Jersey audience. We are highly optimistic about entering this prominent market, following the process of obtaining approval from the DGE.”

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The post Spinomenal makes US debut with New Jersey market entry appeared first on Gaming and Gambling Industry in the Americas.

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Hard Rock International

Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards

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Hard Rock International announced that Hard Rock Bet is now fully integrated into Unity by Hard Rock, a one-of-a-kind loyalty program that rewards members for doing the things they love across Hard Rock’s portfolio of more than 200 locations including hotels, casinos, cafes, and Rock Shops around the world.

Hard Rock Bet, Hard Rock International, and Seminole Gaming’s top-rated sports betting and online casino platform, will maintain its free online Loyalty Rewards program, which gives players the opportunity to earn points and one-of-a-kind rewards for their play. With the Unity integration, players will earn Tier Credits for both programs with their online play at Hard Rock Bet and can seamlessly transfer points between the two programs for online and on-property rewards. Upon signing up for Hard Rock Bet, players will automatically be registered for a Unity by Hard Rock account if they aren’t already a member.

The complimentary Unity by Hard Rock global loyalty program offers an array of benefits and services at participating Hard Rock locations where members can earn and redeem Unity Points toward free nights, dining experiences, great merch, and free play. Hard Rock also embarked on a partnership with Royal Caribbean International and Celebrity Cruises to reward travelers on land, sea and at ports of call with reciprocal benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club. Now inclusive of Hard Rock Bet players, members gain exclusive access to offers, promotions, and rewards, as well as discounts to participating Hard Rock properties.

“Integrating Hard Rock Bet into Unity will be a game-changer for guest engagement. This enhancement not only offers a fun, interactive way for guests to earn points when placing bets, but also significantly boosts loyalty. By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at Hotels, Casinos, Cafes, Rock Shops and entertainment venues,” said Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming.

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The post Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards appeared first on Gaming and Gambling Industry in the Americas.

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