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Regal Appoints Rod Runnalls as Head of Business and Product Intelligence

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Regal Gaming and Leisure, part of the Gauselmann Group’s portfolio of leading UK-facing brands, has appointed Rod Runnalls to the newly created post of Head of Business and Product Intelligence.

Rod is having more than 30 years of gaming machine experience with The Rank Group, Ladbrokes, Leisure Link and MHG. He joins Regal in what is a critical post lockdown period for both the gaming machine and pub sectors.

Looking forward to the challenge, which follows a 12-month consultancy role, during which he was instrumental in developing and delivering the reportage required to turn raw data into meaningful customer information, Rod believes that Regal is best equipped of all the industry operators to deliver value on behalf of its customers.

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“Investment into connectivity and data analysis has formed the cornerstone of Regal’s successful growth strategy over the last 24-months and the business continues to invest significant levels of Capex to ensure that all digital AWPs are connected to the Gauselmann Group’s industry leading MARS system,” Rod said.

“Thanks to the MARS system we have the ability to share a wide range of data with our customers in real-time, including the number of machines that are switched on and working, as well as the number being played and transmitting data. We are also collating daily data for customers on how much physical cash is going through their estate of machines – by site and by position – which in turn allows us to understand whether all machines within a venue are trading and to what levels,” he added.

The benefits of the MARS digitally connected estate was put into sharp focus during reopening when Regal was able to track and analyse machine performance as pubs began trading over 4 and 5 July.

“We know that on the opening weekend we saw an average of 35 percent of our digital machine estate on and being played. More interestingly we were seeing these machines generating 48 percent of the total pre-lockdown levels of cash-in and 51 percent of the VTP. By the end of the opening week the proportion of active machines had risen to 45 percent, with the cash-in levels increasing on a daily basis, factors which bode well for the continued growth of pub machine income,” he said.

“Rod brings a wealth of experience to our business and we are confident that he will help us to leverage the investment we have made and continue to make in order to deliver for our customers by driving machine profitability through analysis of the data from Regal’s connected digital estate,” Andy Bell, Finance Director of Regal Gaming and Leisure, said.

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Latest News

SCCG Partners with Osage Nation Gaming Enterprise to Enhance Interactive Gaming Operations with Managed Services

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SCCG Management, a leading global advisory firm in the gaming and sports betting industry, is proud to announce its engagement by the Osage Nation Gaming Enterprise (ONGE) to assist in developing innovative, robust, player-centric solutions for sportsbook operations, on-line/mobile social casino, and Class II mobile on-premise gaming, designed to enhance the patron experience with diverse content, and drive operational efficiency.

The ONGE, operators of seven gaming and hospitality facilities in Oklahoma, is known for providing an intimate, guest-focused gaming, service, and entertainment experience. This collaboration marks a significant step in integrating advanced technology and operational expertise to deliver innovative solutions for the evolving interactive gaming landscape.

SCCG Managed Services (SCCGMS) specializes in turnkey solutions for tribal operators to develop, optimize, and manage sports betting and interactive gaming offerings. For the ONGE, , SCCGMS will assist in sourcing and implementing customized products and services tailored to their operations, enabling patrons to enjoy casino-style games on their mobile devices while within designated areas of the casino properties. This service ensures compliance with regulatory standards while delivering a seamless and convenient gaming experience.

“Our mission is to ensure operators like the Osage Nation Gaming Enterprise can fully harness the potential of their gaming operations,” said Stephen Crystal, Founder and CEO of SCCG Management. “This partnership is about bringing cutting-edge technology and operational expertise to elevate interactive gaming experiences. We are honored to collaborate with the ONGE, a leader in tribal gaming, to pave the way for enhanced content, responsible gaming, and innovation.”

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“On behalf of Osage Casinos, we are very pleased to announce our engagement of SCCG to assist us with developing these new products and services for our guests,” offered Kimberly Pearson, CEO of Osage Gaming.

The post SCCG Partners with Osage Nation Gaming Enterprise to Enhance Interactive Gaming Operations with Managed Services appeared first on Gaming and Gambling Industry in the Americas.

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Aquisitions/Mergers

NOVOMATIC sets milestone for international growth with planned acquisition of French Vikings Casinos Group

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NOVOMATIC AG signed an agreement to acquire the French casino group Vikings Casinos SAS, subject to certain conditions such as regulatory approvals.

With this strategic move, NOVOMATIC continues its international growth strategy in the French market and significantly expands its portfolio in one of the largest gaming regions in Europe. The Vikings Casinos Group, based in Falaise, is one of the leading French casino chains, operating more than 10 live gaming casinos throughout France, including on the Côte d’Azur.

With the acquisition of Vikings Casinos, we are consistently pursuing our international growth strategy and strengthening our position as a leading provider in the European gaming market. With this step, we have successfully laid the foundation for further sustainable growth in France” explains Stefan Krenn, Executive Board Member of NOVOMATIC AG.

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The acquisition by NOVOMATIC opens up new opportunities for growth and further development. We are confident that the integration into such an experienced and successful company as NOVOMATIC will help us to further strengthen our position on the French market. This change will enable us to work even more efficiently and benefit from the resources and expertise of the new owner” emphasizes Luc Le Borgne, CEO of Vikings Casinos SAS.

The post NOVOMATIC sets milestone for international growth with planned acquisition of French Vikings Casinos Group appeared first on European Gaming Industry News.

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Compliance Updates

Licenses received: RockApp strengthens its position in the US iGaming market

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RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.

These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.

This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.

“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”

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The post Licenses received: RockApp strengthens its position in the US iGaming market appeared first on Gaming and Gambling Industry in the Americas.

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