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Buzz Bingo to Restructure Retail Portfolio

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Buzz Bingo today announces a proposal to restructure its retail estate through the implementation of a company voluntary arrangement (‘CVA’). This follows a period of productive consultation with Buzz Bingo’s various stakeholders, including its landlords, aimed at securing a sustainable long-term future for the business following the outbreak of Covid-19 and resultant lockdown.

Under the proposed terms of the CVA, while the majority of clubs (91) will continue to trade, 26 clubs will close permanently due to what the company expects will be an unsustainable operating environment for the foreseeable future.

Across the rest of the portfolio, Buzz Bingo has been engaged in constructive dialogue with landlords to better align the rents of certain clubs relative to forecast trading. Regrettably, the proposed CVA will potentially impact 573 of Buzz’s c.3400 colleagues across the business, whom Buzz Bingo is committed to supporting at this difficult time.

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The challenges facing businesses at this unprecedented time of lockdown due to COVID-19 are well understood. Like many others in the leisure and entertainment sector, Buzz Bingo was forced to close all its clubs across the UK, which have remained closed since Saturday 21 March. It put immediate measures in place: minimising costs where possible, reducing senior management pay and making use of the Government’s furlough scheme for the vast majority of employees.

Despite this, Buzz Bingo’s daily operations and its ability to generate revenues from its retail club portfolio has been severely impacted.

While Buzz Bingo intends to commence the reopening of its clubs from 6 August, it expects that it will take time for footfall to return to pre Covid-19 levels due to social distancing measures and customer confidence to socialise indoors taking time to rebuild, particularly among Buzz Bingo’s customer group.

The management believe the proposed CVA provides the best possible outcome for all of Buzz Bingo’s stakeholders as it looks to secure a sustainable long-term future for the business and its remaining c.2800 employees.

Buzz Bingo’s owner, Caledonia Investments, has indicated its willingness to provide an additional £22m of equity capital (in addition to the £5m that it invested in Buzz Bingo in May, 2020) once the CVA becomes effective. The new equity capital will be augmented with an additional £10m of debt provided by Buzz Bingo’s existing lender.

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Chris Matthews, Chief Executive, Buzz Bingo commented: 

“The ongoing pandemic has had far-reaching consequences for the entire leisure and hospitality sector and an immediate and significant impact on our business. 

Following a thorough review of our options, the proposed CVA will restructure our retail portfolio to ensure we are well positioned for a return to growth, while adapting to the ongoing, challenging environment as we start to reopen the majority of our clubs.

Our lenders are supporting our plans and our owners, Caledonia will be investing into the new structure to further strengthen our future business.

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The restructure will, very sadly, impact a number of our colleagues and my priority is to support all those affected and keep them fully informed as we continue with this process. I would like to thank every single one of our colleagues for their continued understanding and commitment over this period.”

 

Melanie Leech, Chief Executive, British Property Federation (BPF) comments:

“These situations are never easy, particularly now for the retail, hospitality and leisure businesses on our high streets at the sharp end of the Covid-19 pandemic. Property owners, however, need to take into consideration the impact on their investors, including the millions of people whose savings and pensions are invested in commercial property, as they vote on any CVA proposal. 

Buzz Group and AlixPartners engaged with the BPF before launching this CVA proposal. This has provided us an opportunity to improve understanding of property owners’ interests and concerns, but ultimately it will be for individual property owners to decide how they will vote on the CVA.”

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Buzz Bingo will seek creditor approval of the CVA Proposal which is due on 3rd August. The online business will continue to trade as usual during this period.

 

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Gambling in the USA

Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest

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To celebrate the Big Game, Gila River Resorts & Casinos is offering one lucky player the chance to win a $5.9 million prize by correctly predicting the outcome of 26 Big Game prop plays through its $5.9 Million Prop Play Contest.
“Nobody does full gaming entertainment like Gila River Resorts & Casinos, and we’re proving it with an unprecedented chance to win $5.9 million,” said Dominic Orozco, President and Chief Marketing Officer, Gila River Resorts & Casinos. “As a sports-centric gaming brand, we’re not just offering the largest casino sportsbook in the state—we’re delivering a complete Las Vegas-style entertainment experience across four incredible properties. This isn’t just another game day promotion; this is our way of making the Big Game bigger and better for everyone. Let’s make history together.”
In addition to traditional game predictions, the 26 prop plays span the entire Big Game experience. From predicting which team will win the coin toss to the game MVP, the contest brings an immersive way to engage with the game. In addition to the $5.9 million jackpot prize, there will be lower-tier prizes and other instant win opportunities.
Players can enter the contest by completing a prop card online and activating it at any Gila River Resorts & Casinos property. Entry is free; players will need to provide their full name, email and date of birth. Guests must be 21 or older to play. Entries and activations will be accepted from Jan. 27 to Feb. 8 at 11:59 p.m. The winner(s) will be announced on Monday, Feb. 10.

The post Gila River Resorts & Casinos hosts $5.9 million Big Game prop play contest appeared first on Gaming and Gambling Industry in the Americas.

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Gambling in the USA

Spinomenal makes US debut with New Jersey market entry

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Spinomenal, the leading iGaming content provider, has made its US debut after launching an exciting collaboration with a leading operator in the state of New Jersey, and is anticipating many more valuable collaborations with top tier online casinos.

Following impressive growth rates, Spinomenal is making a major move into the New Jersey iGaming market, marking a key step in its global expansion. By entering this crucial U.S. region, Spinomenal will bring its innovative games to a new audience, strengthening its presence and leadership in the iGaming industry.

Spinomenal’s specially selected titles will be going live via Pariplay’s Fusion aggregation platform in the New Jersey market. Some of the outstanding titles being made available for NJ players are Demi Gods II, Majestic Wild Buffalo and Kitsune’s Scrolls.

This marks a major milestone in Spinomenal’s strategic expansion plan, as this debut establishes the company’s initial presence within the New Jersey market, with further growth anticipated across the US iGaming ecosystem. This move underscores Spinomenal’s commitment to expanding its global footprint and further solidifying its position as a leader in the online casino industry.

Lior Shvartz, CEO for Spinomenal commented: “After a decade of establishing and positioning Spinomenal as a leading provider in the iGaming industry, we have now taken a big leap and will provide our exciting content to the esteemed New Jersey audience. We are highly optimistic about entering this prominent market, following the process of obtaining approval from the DGE.”

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The post Spinomenal makes US debut with New Jersey market entry appeared first on Gaming and Gambling Industry in the Americas.

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Hard Rock International

Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards

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Hard Rock International announced that Hard Rock Bet is now fully integrated into Unity by Hard Rock, a one-of-a-kind loyalty program that rewards members for doing the things they love across Hard Rock’s portfolio of more than 200 locations including hotels, casinos, cafes, and Rock Shops around the world.

Hard Rock Bet, Hard Rock International, and Seminole Gaming’s top-rated sports betting and online casino platform, will maintain its free online Loyalty Rewards program, which gives players the opportunity to earn points and one-of-a-kind rewards for their play. With the Unity integration, players will earn Tier Credits for both programs with their online play at Hard Rock Bet and can seamlessly transfer points between the two programs for online and on-property rewards. Upon signing up for Hard Rock Bet, players will automatically be registered for a Unity by Hard Rock account if they aren’t already a member.

The complimentary Unity by Hard Rock global loyalty program offers an array of benefits and services at participating Hard Rock locations where members can earn and redeem Unity Points toward free nights, dining experiences, great merch, and free play. Hard Rock also embarked on a partnership with Royal Caribbean International and Celebrity Cruises to reward travelers on land, sea and at ports of call with reciprocal benefits through Unity by Hard Rock, Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club. Now inclusive of Hard Rock Bet players, members gain exclusive access to offers, promotions, and rewards, as well as discounts to participating Hard Rock properties.

“Integrating Hard Rock Bet into Unity will be a game-changer for guest engagement. This enhancement not only offers a fun, interactive way for guests to earn points when placing bets, but also significantly boosts loyalty. By rewarding guests for their playtime, we create a win-win scenario where guests enjoy an enriched experience, and we foster an introduction to all the amazing verticals in our brand through point redemption opportunities at Hotels, Casinos, Cafes, Rock Shops and entertainment venues,” said Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming.

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The post Hard Rock Bet, Unity by Hard Rock Loyalty Programs Come Together for Unprecedented Rewards appeared first on Gaming and Gambling Industry in the Americas.

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