

Latest News
Northern Ireland MLA Reveals Plan to Tackle Gambling-related Harm
A new All Party Group has been established in Northern Ireland to reduce gambling-related harm.
Ulster Unionist MLA Robbie Butler is the chairman of the new Group. He explained the group brings together MLAs from across the political spectrum to protect people from gambling-related harms “which can have such a corrosive impact on individuals, their families and their communities.”
Northern Ireland has a problem gambling prevalence rate of 2.3% – more than four times higher than England. The equivalent rate in England is 0.5%, in Scotland is 0.7% and in Wales is 1.1%.
Robbie Butler said: “While we recognise that for many gambling can be fun and a way to socialise, it can adversely impact the health and wellbeing of individuals and families.
“One of our first tasks will be to hold an inquiry into how we need to reform Northern Ireland’s obsolete gambling legislation. Mobile communications mean that almost everyone has instant access to online gambling.
“However, this aspect of the industry is largely unregulated as the relevant legislation – the Betting, Gaming, Lotteries and Amusements (Northern Ireland) Order 1985 – pre-dates the internet.
“It was also drawn-up before the advent of Fixed Odds Betting Terminals, regarded by addiction campaigners as the crack cocaine of gambling. Elements of the gambling industry have been quick to exploit new technology. The regulations designed to protect gamblers from harm has not.
“Collectively we want to make sure that new legislation in Northern Ireland is fit for purpose and protects the vulnerable. Gambling addiction doesn’t just cost money, it costs lives.
“It is estimated that gambling addicts are three times more likely to take their lives than other types of addict.
“A consultation on gambling law reform closed in February. We want to progress and further this work, not merely by copying legislation in England and Wales, which itself has been criticised for being too weak, but to consider going further if the evidence supports this.
“We are currently working on terms of reference for our inquiry, the dates of evidence sessions and the witnesses we will be inviting to give evidence.”
Latest News
DATA.BET Partners with Genius Sports

DATA.BET, a trusted sportsbook solution, incorporated official sports data into its comprehensive betting solution. The collaboration has already gone live, providing the company’s clients access to industry-leading in-play betting content via Genius Sports, delivered in official partnership with hundreds of sports leagues worldwide.
The partnership allows the integration of Genius Sports’ fast and reliable content into the recently presented sports portfolio. The company holds exclusive data rights agreements with major sports leagues and federations worldwide, including the English Premier League, EFL, NFL, and numerous others. This ensures the highest standards of accuracy, content quality, and availability of real-time data and streams, as well as minimizing bet delays – critical factors for betting operators in today’s market.
Through this collaboration, DATA.BET will deliver reliable and high-quality sports content with the lowest bet delay on the market to its clients. The integration spans major leagues in football, basketball, tennis, American football, and extends to niche competitions including Australian rules football, squash, and rugby. Beyond raw data, the partnership also includes the usage of advanced Widgets that display live match progress, on-field action updates, and comprehensive performance analytics. Сombined with integrated Video Streams, it creates an immersive betting experience that keeps users engaged throughout matches.
This partnership proves the company’s commitment to delivering a high-quality product powered by official data to serve clients requiring comprehensive coverage across all betting verticals.
“The integration with Genius Sports enables us to deliver premium sports content that significantly expands and strengthens our clients’ offerings,” said Otto Bonnig, Head of Sales at DATA.BET. “We’re ensuring the speed, reliability, and content quality that operators need to compete effectively. This partnership reinforces our commitment to providing comprehensive, best-in-class product solutions across all betting verticals”.
The post DATA.BET Partners with Genius Sports appeared first on European Gaming Industry News.
Latest News
ZITRO STRENGTHENS ITS COMMITMENT TO QUALITY WITH A NEW CORPORATE POLICY

Zitro has implemented a comprehensive corporate policy to establish a cross-cutting management model, ensuring operational excellence, sustainability, and a positive user experience across all business areas and markets.
Based on international standards, including ISO 9001, ISO 27001, as well as environmental indicators like ISO 14064-1 and ISO 14067, this policy establishes a common framework that unifies criteria, procedures, and best practices across all areas of the organization. It reinforces the company’s commitment to quality, information security, environmental sustainability, business ethics, and continuous improvement.
Among the fundamental pillars of the system are:
- Constant innovation in product design to ensure an accessible, secure, and intuitive experience.
- Strengthening digital security and data protection to the highest standards.
- Adopting sustainable practices at all stages of the product life cycle.
- Actively promoting a safe, diverse, ethical work environment committed to professional development.
- Ensuring regulatory compliance, conducting regular audits, and adopting agile methodologies to foster innovation and continuous improvement.
With this policy, Zitro strengthens its management model and consolidates its commitment to quality, innovation, and sustainability.
The post ZITRO STRENGTHENS ITS COMMITMENT TO QUALITY WITH A NEW CORPORATE POLICY appeared first on European Gaming Industry News.
Latest News
GR8 Tech’s Bet It Drives Takes a Sharp Turn with Helen Walton—From Fashion & Beauty to iGaming Innovation

After launching Bet It Drives with Alex Pratt’s high-octane debut, GR8 Tech’s drive-time podcast shifts gears for Episode 2 with Helen Walton, Founder & Chief Commercial Officer of G.Games—a creative force who went from global cosmetics to multiplayer slots without touching the brakes.
Walton’s career spans global beauty brands at Unilever, creative agencies, restaurants, music labels—and now, a 200-title iGaming studio built from scratch with a flat, inclusive team of 80. Known for thriving on “the steep part of the learning curve,” Helen talks candidly with host Yevhen Krazhan about the mindset, risks, and sharp turns that got her here.
In the passenger seat through London’s streets, Helen reveals:
- How she swapped runways and beauty counters for reels and RNGs.
- The principles that helped her thrive in an unfamiliar industry.
- The soundtrack she’d choose for her career journey.
- The most brutal feedback she’s ever had from a customer — and why it mattered.
- iGaming buzzwords she’d ban without hesitation.
- When she’s happy to “network” … and when she’ll firmly “not work.”
- The best parts of her job and why they’re worth more than a paycheck.
“Helen’s story shows us that being brave and smart can lead to big rewards,” said Yevhen Krazhan, Chief Sales Officer at GR8 Tech and host of Bet It Drives.
With its award-winning production team, Bet It Drives trades stiff studio setups for a moving car, rolling cameras, and unscripted conversation. Each episode takes the industry’s most interesting voices out on the road through London, where the backdrop and dialogue constantly change. The result is part interview, part road trip: a fast-moving, personality-driven format that captures the pace, unpredictability, and human side of the iGaming world like never before.
Episode 2 with Helen Walton is live now on YouTube, Spotify, and Apple Podcasts. Buckle up for bold ideas, unfiltered insights, and a career journey that proves the scenic route can be the fastest way forward.
About Bet It Drives
Bet It Drives Show, powered by GR8 Tech, is your Front Seat In the iGaming World. Take a ride with iGaming leaders discussing today’s industry challenges and future opportunities. This is not your average podcast: guests get pushed to answer bold questions and spill industry secrets.
It’s a rolling conversation, from quick laughs to hard truths, mixed with quickfire games and yes, even some singing. Driving the show is Yevhen Krazhan, Chief Sales Officer at GR8 Tech, joined by iGaming masterminds as they cruise past iconic landmarks worldwide.
The post GR8 Tech’s Bet It Drives Takes a Sharp Turn with Helen Walton—From Fashion & Beauty to iGaming Innovation appeared first on European Gaming Industry News.
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