Kwiff this week announced it has begun a long-term partnership with the Racing Post which will see the horseracing specialists provide a full package of horseracing content, data and analysis across their racing product.

The new-look data-filled racecards went live on June 1 with the return of British racing. The package not only focuses on British and Irish racing but also provides the same high-quality content for South African and UAE racing as Racing Post continues their expansion into coverage from international territories.

Racing Post, which is part of the Spotlight Sports Group, has long been recognised as the leading provider of official British, Irish and now international horseracing data and content in the industry. The mix of premium data and expert editorial content provides longer engagement with the racing audience. Enhancing raw data with the best and most recognisable content authored by the biggest names in betting gives bookmakers a more rounded product to attract new and retain existing customers.

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Kwiff is a unique and personalised betting experience that allows customers to enhance their bets by being ‘Kwiffed’. The combination of the digital-first app and the Racing Post content will give a truly unique betting journey for Kwiff customers.

Speaking about the new partnership, Spotlight Sports Group head of B2B content sales Rob Black discussed the benefits of enriching an app with Racing Post content and his excitement about working with Kwiff.

“Racing Post is the most trusted brand in the racing industry and with that trust comes authority in our content. Adding our content to a website gives customers confidence they are being informed by independent experts who are helping them to make a betting decision.

“Kwiff is one of the most innovative betting apps in the industry. We are delighted our digital content will sit on their racing book. The combination of our expert analysis and their supercharged odds will enhance their customers’ betting journey.”

Echoing Rob’s comments, Kwiff chief executive officer Charles Lee said: “Racing Post is one of the most famous brands in racing and we are absolutely delighted to add it to our native mobile and web app. The content sits perfectly with our offering and we hope our customers will use it to make more informed decisions.

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“We are all excited about racing’s return in Britain and soon in Ireland and we know a lot of new customers will be looking to place a bet on racing. Our ‘Supercharged’ odds combined with expert Racing Post data gives those customers a betting experience like no other.”