

Latest News
Revealed: worst areas in England for gamers during lockdown
- South West bottom of the pile for broadband speeds, with five of the ten areas where gamers are most likely to disrupt gameplay
- Cities of London and Westminster the worst area for access to superfast broadband
- Kingston Upon Hull ranks the highest for the best place to play video games online based on average speeds and availability of superfast broadband
New research from comparethemarket.com reveals the areas in England that are the worst for gamers, with gameplay in Central Devon the most likely to be disrupted due to poor broadband speeds.
The research analyses the average download speed (Mbps), superfast broadband availability and the percentage of households’ ability to receive decent broadband.
Gamers based in the South West score the least points when it comes to connection speed, with five out of the top ten worst hit areas in England. With Central Devon having the dubious distinction of being the worst in the country, Torridge and West Devon, Forest of Dean, Somerton and Frome, and Tiverton and Honiton all suffer disruption from poorer broadband speeds.
Some may be surprised to see the Cities of London and Westminster ranked the 10th worst constituency for gamers overall. When it comes to access to superfast broadband, this area takes the last place out of all areas, with a quarter unable to access the very fastest connection. By comparison, in Luton North and Leicester West, superfast broadband availability is 100%.
Kingston Upon Hull is hailed as the best place for gamers, ranking top in the country for average speeds and the availability of superfast broadband. Less than 2% of the area’s households have access to decent broadband. Other cities areas that rank highly for gamers include Grimsby, Gillingham and Rainham in the South East, and Nottingham North in the East Midlands.
Top 10 – England’s worst areas for gamers
Rank |
Area Name | Region | Average speed (MBPS) | Superfast availability | Unable to receive decent broadband |
10 | Cities of London and Westminster | London | 34.41 | 75% | 0% |
9 | Somerton and Frome | South West | 42.75 | 82% | 10% |
8 | Harwich and North Essex | East of England | 37.06 | 83% | 9% |
7 | Tiverton and Honiton | South West | 31.89 | 81% | 9% |
6 | North Herefordshire | West Midlands | 35.09 | 80% | 9% |
5 | Penrith and The Border | North West | 36.01 | 81% | 12% |
4 | Ludlow | West Midlands | 33.09 | 81% | 11% |
3 | Forest of Dean | South West | 31.61 | 79% | 10% |
2 | Torridge and West Devon | South West | 34.01 | 81% | 12% |
1 | Central Devon | South West | 34.05 | 77% | 12% |
Top 10 – England’s best areas for gamers
Rank |
Area Name | Region | Average speed (MBPS) | Superfast availability | Unable to receive decent broadband |
1 | Kingston upon Hull East | Yorkshire and The Humber | 137.44 | 99% | 1% |
2 | Kingston upon Hull North | Yorkshire and The Humber | 132.15 | 100% | 1% |
3 | Kingston upon Hull West and Hessle | Yorkshire and The Humber | 122.24 | 99% | 2% |
4 | Crawley | South East | 88.40 | 99% | 0% |
5 | Filton and Bradley Stoke | South West | 93.49 | 98% | 1% |
6 | Luton North | East of England | 84.10 | 100% | 0% |
7 | Morecambe and Lunesdale | North West | 87.70 | 99% | 0% |
8 | Great Grimsby | Yorkshire and The Humber | 89.56 | 98% | 1% |
9 | Stevenage | East of England | 86.93 | 99% | 0% |
10 | Gillingham and Rainham | South East | 86.61 | 99% | 0% |
Holly Niblett, head of digital at comparethemarket.com, commented:
“Lockdown has seen a surge in the number of people relying on the internet for work and leisure. There is a wide disparity in the connection speeds and access to superfast broadband across the country, with people facing a particularly hostile environment in parts of the south west. For many, a reliable internet connection is a lifeline during a difficult time.
“Our new speed-test tool allows people to see how fast their broadband speed is and what better deals and speed is available in their area, because for many households, a fast download speed is a deal-breaker when it comes to choosing a provider. Perhaps unsurprisingly, we have seen a steep rise in the number of customers switching online to the fastest packages during isolation.”
comparethemarket’s tips for improving your broadband speed:
1. Test the speed of your broadband connection
You can run a speed test on comparethemarket’s new speed-checker tool, which enables users to check how long it will take to download a film or game in their area: http://www.comparethemarket.com/broadband/speed-test You’ll be shown both your download and upload speeds.
2. Move your router away from other devices
Keep your router as far away as possible from other electrical equipment and devices that emit wireless signals, such as cordless phones, baby monitors and computer speakers. Try to place your router on a table or shelf rather than on the floor and keep it switched on.
3. Turn off WiFi on devices you’re not using
If you have multiple devices such as tablets and smartphones running in the background, it can slow down your broadband, so try switching WiFi off on these when you’re not using them. You should also avoid carrying out data-heavy tasks like HD streaming, gaming or video calls at the same time as others in your household.
4. Give your computer a spring clean
There are many applications on your PC that could affect your broadband speed, some without you even realising it. A few simple quick fixes include making sure your anti-virus software is up to date, making sure you’re using the latest version of your web browser, such as Chrome, Firefox or Microsoft Edge and clearing your cache and browser history.
For more information on the research, please go to: https://www.comparethemarket.com/broadband/content/best-cities-in-england-for-gamers/
Methodology:
The following table reveals the areas of England where gamers are most likely to disrupt gameplay due to bad broadband speeds.
Data taken directly from the source are in the columns titled Area name, Region, Average speed (MBPS), Superfast availability and unable to receive decent broadband.
To calculate the index we first normalised the data categories individually from 0 to 1 and then summed the results.
On this scale, for
- Average speed – The higher index would be weighted closer to 1 – detailed in the average speed weighting column
- Superfast availability – The higher index is weighted closer to 1 – detailed in the superfast weighting column
- Unable to receive decent broadband – The higher index is weighted closer to 0 – detailed in the Decent broadband weighting column
Total and rankings were determined by the above.
Latest News
Evoke Appoints Siddharth Dixit as Chief Strategy and Transformation Officer

Evoke plc, one of the world’s leading betting and gaming companies with internationally renowned brands including William Hill, 888 and Mr. Green, announced the appointment of Siddharth Dixit as Chief Strategy and Transformation Officer and as a member of the Group’s Executive Committee. Reporting to the CEO, Per Widerström, Siddharth will be responsible for Corporate Strategy, M&A and Business Development amongst other things.
Siddharth brings over 15 years of experience in corporate strategy, business development and transformation. He joins evoke from Virgin Media O2, where he led on the development and execution of the Company’s growth strategy. Prior to his time at Virgin Media O2, Siddharth held senior roles in a number of leading international organisations including Deliveroo, Anheuser-Busch, The Economist, Boston Consulting Group, Accenture and Deloitte.
Per Widerström, Chief Executive Officer of evoke plc, said: “We are delighted to welcome Siddharth to evoke as our Chief Strategy and Transformation Officer. Siddharth is a proven leader with a wealth of highly relevant experience gained at several global sector-leading organisations. He knows what best practice is and how to deliver it. I am confident his skills and experience will be invaluable as we continue to build momentum and execute against our focused growth strategy and Value Creation Plan.”
Siddharth Dixit, Chief Strategy and Transformation Officer, said: “I am very excited to join evoke at such an important stage in its journey. Per and the team have returned the business to sequential quarters of top-line growth, underpinned by a focused market framework, clear growth strategy and transformational Value Creation Plan. I am looking forward to working with my colleagues from across the Group to deliver long-term, sustainable growth and value creation.”
The post Evoke Appoints Siddharth Dixit as Chief Strategy and Transformation Officer appeared first on European Gaming Industry News.
Latest News
Svenska Spel Sport & Casino Appoints Robert Nygren as New Head of Sales and Marketing

Svenska Spel Sport & Casino has appointed Robert Nygren as the new head of sales and marketing with responsibility for brands such as Stryktipset and Oddset. He most recently came from a position as marketing manager and creative director at Telenor. In his new role, Robert Nygren is part of the management team and reports directly to the CEO of Svenska Spel Sport & Casino. He took up his position on August 18, 2025.
“I am pleased to welcome Robert Nygren as the new Sales and Marketing Manager for Svenska Spel Sport & Casino. Robert’s knowledge and experience from industries such as telecom and insurance will be extremely valuable in our work going forward. With us, he will be responsible for developing the digital marketing and sales process and, in line with Svenska Spel’s overall goal, to focus on the gaming market’s most satisfied customers and to drive long-term sustainable growth,” said Fredrik Wastensson, CEO of Svenska Spel Sport & Casino.
Robert Nygren is a civil engineer and has a background as a project manager in the advertising industry, but has worked on the client side at Telenor and If in recent years. At If he built up a Nordic in-house agency, and then moved to a position as marketing manager and creative director at Telenor. At Svenska Spel Sport & Casino he will be responsible for strong brands such as Stryktipset and Oddset.
“I have been on fantastic growth journeys at both Telenor and If and hope to contribute that experience to Svenska Spel Sport & Casino at the interface between data, customer insight and creativity. Getting to work with all of Sweden’s gaming companies feels like getting 13 right on Stryktipset. A dream assignment, quite simply. I have already received many strong impressions from the teams in Stockholm and Visby with a combination of professionalism, passion and team spirit that it really feels fun to be a part of. Svenska Spel has a unique role as both an entertainer and a social actor, and I look forward to contributing,” said Robert Nygren.
The post Svenska Spel Sport & Casino Appoints Robert Nygren as New Head of Sales and Marketing appeared first on European Gaming Industry News.
Compliance Updates
Ukraine’s PlayCity Begins Issuing Licenses to Gambling Operators

The Cabinet of Ministers of Ukraine has adopted a resolution on licensing conditions in the gambling sector, which allows the state agency PlayCity to begin issuing licenses to gambling organisers and confirming previously issued ones.
“As a result, this will generate almost UAH 50 million (1.028.956,00 Euro) in additional revenues to the state budget from license fees in the near future,” PlayCity reported on Telegram.
It is noted that to obtain a license, impeccable business reputation, lack of ties with the aggressor state and implementation of all necessary mechanisms for responsible gaming are required.
PlayCity clarified that such requirements apply to both those who are only applying for a license and current licensees. Current licensees have two months to submit documents to PlayCity on compliance with the requirements.
The message emphasises that if the requirements are not met, sanctions in the form of fines or termination of the license may be applied to the organisers of gambling.
“The state will direct additional budget revenues to strengthen defense capabilities, in particular, to purchase drones for the Defense Forces,” PlayCity added.
The post Ukraine’s PlayCity Begins Issuing Licenses to Gambling Operators appeared first on European Gaming Industry News.
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