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BetBlocker Welcomes RET Donation from Greentube

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Responsible Gambling charity BetBlocker is thrilled to announce a recent donation earlier this year from Greentube, a donation that will help fund improvements to the charity’s iOS mobile app. BetBlocker relies on charitable contributions from industry players, government and corporate interests, and individuals wishing to help them in the fight against problem gambling.

Greentube, a gambling content provider and subsidiary of Novomatic, made the donation as part of its annual research, education and treatment (RET) programme. In taking this step Greentube have taken the initiative and an industry leading position in helping BetBlocker to assist their users in engaging with gambling in a responsible manner.

The Problem of Problem Gambling

The current lock down situation that is impacting large areas of the world and expected to continue for months to come seems likely to result in increased levels of problematic behaviour as large volumes of people are isolated within their homes, without their usual modes of entertainment. Excluding the sports betting markets – which have largely disappeared due to the cancellation of all major sports events – these factors are likely to result in increased uptake and engagement with online gambling. Marrying this with economic stress that a very large number of households will find themselves under and you sadly have very fertile ground for gambling addiction to grow and the potential damage it can cause during these challenging times could be significant.

Recent research (conducted before lock downs began) has shown a startling lack of knowledge about the tools available to help players engage with online gambling in an responsible fashion. Here are some compelling stats explaining why BetBlocker’s work is so important:

46% of people surveyed had gambled within the last 4 weeks
96% of all online gambling occurs in the home (due to lock downs a far large number of people are now spending far more time in their homes)
Only 6% of those surveyed had ever self-excluded from a gambling operator
53% of those surveyed did not know what a self-exclusion was/entailed.

With such a high proportion of those engaging with online gambling unfamiliar with the tools available to help them engage with gambling in a healthy manner alongside the likely increased engagement that will result from lock downs, it is more important than ever that the entire industry works together to promote responsible gambling and protect vulnerable players.

Further supporting the supposition that the lock downs could result in increased problematic gambling behaviour, since the beginning of March, BetBlocker has seen more than a 40% increase in traffic visiting our site. Alongside this we have seen at least a fivefold increase in user contacts looking for assistance to remove the app so they can return to gambling. This clearly indicates that there is increased interest in a tool to help restrict online gambling.

Q&A – How the Greentube Donation Will Help

The best way to understand how the Greentube donation will help further BetBlocker’s mission is to let them explain the opportunities they see. To that end, BetBlocker officials participated in a brief Q&A session to help supporters better understand what they are doing:

Q: Will the entire donation amount go to improving your iOS app?

Every penny that is donated to BetBlocker is spent on improving or maintaining the app. The Greentube donation is being invested in making the iOS app more challenging to bypass.

Every operating system has its own policies for developers that create different challenges to producing an effective and robust restriction. The simple facts are no operating system wants to allow any developer the facility to lock their app in place on the user’s device. Malicious developers could exploit this functionality to develop virus or malware that once on a device could not be removed. But the very purpose of BetBlocker is to place a restriction between users and reengaging with gambling. One that cannot be removed when the user is vulnerable to relapsing. This makes our job in developing an effective service a challenging one.

The iOS platform is particularly restrictive in the actions they allow their developers to take and we are constantly working to find new ways to work within the allowed policies while still providing an effective block to users. We’re far from perfect yet, but we are constantly working to improve the strength of the restriction.

We would love for the development teams at the various operating systems to step forward and work with us to ensure that BetBlocker provides the service that gambling addicts need – they could do a huge amount of good with very little effort – but to date while we have made efforts to talk to a number of platforms our enthusiasm has not been reciprocated.

Q: What kinds of improvements will be made to the app?

We cannot say too much on this front without educating our users as to potential weaknesses with the app. So let’s just say that the upgrades will make it more difficult to remove the restriction put in place by the iOS app before the chosen restriction period has ended.

Q: How will those improvements help problem gamblers?

For any addict abstinence is a crucial part of recovery. Putting barriers between yourself and the activity that you are struggling to control can be a significant aid when working towards recovery. The harder we make BetBlocker to remove or bypass, the stronger the barrier between a gambling addict and re-accessing problematic behaviours.

Q: Are there any other improvements BetBlocker is looking at down the road?

We have a shopping list of improvements that we’d like to make to the app that are just waiting on funding coming in. These include:

– Putting together an alternative, stronger version of our desktop apps to allow users a choice between a more robust restriction and more flexible system use.

– Adding further profiles to allow for the functionality to restrict ‘freemium’ apps.

– Improving the activation process to make sure the set-up process is more intuitive and that the user is given the best possible information on the potential consequences of each selection.

– Providing information live on site showing how many users are currently using the app. This would both demonstrate how many people are helped by any donation and ensure that potential new users feel less alone, providing understanding that there are thousands of other people with the same issues.

Q: How can problem gamblers avail themselves of BetBlocker services?

Simple – visit https://betblocker.org/ and from the homepage you can download our app for the Android, iOS, Windows, Apple, Linux or Fire OS.

Q: Is there a cost associated with the app?

The app is entirely free to all users. It’s also free and without strings for all operators who would like to build it into their Responsible Gambling information/policies. Support via a donation would certainly be appreciated, but is not required to make use of the app by any means.

Q: How can gambling operators help BetBlocker fulfil its mission?

The most obvious way is via donations. BetBlocker is not a massively expensive project to run but it does require funding and we always welcome any donations sent our way. Donations also count towards the UKGC license RET contributions so also help operators meet their license requirements. This year we’ve already received donations from Greentube, L&L Europe, White Hat Gaming and even an affiliate marketer – CasinoGuide – and these have been put to great use improving the service.

Beyond this however, the simplest way that operators can support the BetBlocker project is by including information about the service in their Responsible Gambling literature. This costs the operator nothing but ensures that vulnerable players can find a service that is free to help them take control of their gambling.

About BetBlocker.org
BetBlocker.org is a charitable organisation established to help relieve the burdens caused by gambling through the prevention of problem gambling. The organisation’s main tool is software that can be downloaded and installed to prevent online devices from gaining access to gambling sites. The software is offered free of charge to both consumers and gambling operators. It is funded through charitable contributions.

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EGT Launches Linked United Platform

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EGT has launched Linked United, an innovative platform aiming to redefine profitability and immersion in gaming establishments in Spain. This product marks a significant milestone in the company’s strategy to enhance the performance of bingo and gambling halls across one of the most important European markets.

Linked United enables the seamless interconnection of numerous products at a single station, thus creating a more dynamic and engaging entertainment network. The platform enables operators to integrate popular titles from EGT’s portfolio, such as Bell Link Plus, Gods & Kings Link and Sands Princess, along with exciting new offerings. The company plans to include all releases launched on the local market from now on in Linked United.

A key differentiator of the platform is its innovative shared Grand Jackpot system: a single, progressive level, involving all interconnected games within a group. This way, players’ chances of hitting enormous winnings increase manifold, which generates unparalleled vibrancy in the gaming hall.

Along with enriching the gaming journey, the product also contributes to increasing operational efficiency through space optimization, allowing a greater variety of games to be offered in a smaller area. Linked United also stands out with its impressive flexibility in terms of installation, as it enables venues to adjust the game mix based on performance and tailor it to the specific preferences of their customers.

Linked United brings a number of advantages for operators. First, it increases perceived value for players thanks to the wider diversity of game offerings and the irresistible appeal of the unified GRAND Jackpot, which results in enhancing the overall experience and building loyalty. Second, this leads to extended playing sessions, as more dynamic and connected entertainment encourages players to prolong their visits. Third, it allows for maximum leveraging of existing hardware investment, as Linked United integrates with current infrastructure, which optimizes costs while extending equipment lifespan. Finally, operators benefit from significant cost savings by proposing more games per station and utilizing space efficiently.

Diego Scotti, Sales Director of EGT Spain, said: “We are at a turning point in our market strategy. With Linked United, we are not just connecting games; we are opening the doors to an ecosystem of unlimited possibilities. It’s a strategic response to our operators’ demand for solutions that not only captivate their clients but also maximize their return on investment in a tangible way.”

The post EGT Launches Linked United Platform appeared first on European Gaming Industry News.

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Main Street Sports Group Appoints Jim Keller as EVP of Advertising and Sponsorship Sales

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Main Street Sports Group, owner of FanDuel Sports Network, announced the appointment of Jim Keller as Executive Vice President of Advertising and Sponsorship Sales. In this new role, Keller will lead the entire ad sales portfolio for FanDuel Sports Network, overseeing linear, digital, and programmatic efforts. He will report directly to Eric Ratchman, Chief Revenue Officer of Main Street Sports Group.

Keller brings more than two decades of experience driving innovation, operational excellence, and revenue growth across every layer of the media ecosystem, from national networks to digital-first platforms. Most recently serving as Chief Revenue Officer at Fuse Media, Keller previously held executive roles at Warner Bros. Discovery, Hulu, and NBC Universal, leading cross-platform sales teams through industry-shifting transformations and high-growth phases. His background includes oversight of digital, streaming, mobile, addressable, and data-driven advertising, as well as advanced monetization strategies across premium content portfolios spanning sports, entertainment, and news.

“Jim is a proven leader with an exceptional track record across linear, streaming, and digital platforms. As FanDuel Sports Network redefines what local sports media can be – more dynamic, more engaging, and more impactful – Jim’s leadership will be key in creating smarter advertising experiences that deliver real value to our brand partners and local fans alike,” said Eric Ratchman, Chief Revenue Officer of Main Street Sports Group.

“There’s nothing more powerful than the connection a fan has with their local team, and FanDuel Sports Network is building a platform that truly honors that connection. From my earliest days as a sports seller at NBC Sports, to leading some of the industry’s most innovative ad strategies, I’ve always believed that the strongest media experiences are rooted in content and community. FanDuel Sports Network’s focus on building relevant, local, multiplatform fan experiences is exactly what the industry and advertisers need right now, and I couldn’t be more excited to help drive the next phase of growth,” said Keller.

Keller’s deep expertise in building modern ad operations, forging high-impact partnerships, and unlocking value across multiplatform products will be instrumental as FanDuel Sports Network continues to evolve into the future of local sports media. Main Street Sports Group’s continued transformation is rooted in reimagining local sports coverage, not just distributing games, but uniting the brands, features, and experiences fans want, tailored to each market.

The post Main Street Sports Group Appoints Jim Keller as EVP of Advertising and Sponsorship Sales appeared first on Gaming and Gambling Industry in the Americas.

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Gaming Americas Weekly Roundup – July 21-27

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering. In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.

SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts. SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment and Lottery.com.

Partnerships

Amusnet Brasil has announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market. With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals.

TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix. Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering. Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.

Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VsiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play and LG. VsiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Mission Media AI will scale VsiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.

The post Gaming Americas Weekly Roundup – July 21-27 appeared first on European Gaming Industry News.

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