

Press Releases
70% of UK Punters Have Continued To Bet Throughout Lockdown, Freebets.com Survey Finds
Horse racing was by far the most popular sport to bet on, despite the closure of UK and Irish racecourses; 40% said they bet on Esports and Virtual Sports
Freebets.com, a leading UK betting comparison site, owned and operated by XLMedia today released an informative survey outlining the state of the UK’s online betting market during the COVID-19 lockdown.
The report reveals intriguing insights into the areas that have continued to thrive, with over 70% of British bettors continuing to place bets despite the temporary suspension of almost all major professional sports.
The survey questioned visitors to the freebets.com site between April 6 and April 26, 2020 and found that horse racing was by far the most popular sport to bet on, with 34.5% of respondents saying they were still placing wagers on international racing.
Despite UK and Irish courses being closed as of mid-March, racing carried on in countries including Australia, the US and Sweden.
The survey also showcased the rise in prominence of Esports and virtual sports, as betters embraced these new categories. A significant 40% of players said that they have now betted on these computer-based sporting options.
Stuart Simms, XLMedia PLC Group CEO said, “The results of this survey have been particularly encouraging, illustrating how our customers have continued to enjoy betting on sports at this time. The popularity of Esports and Virtual Sports stand out as the data suggests that these new categories have begun to cement their position as viable betting options.”
Somewhat surprisingly, football also remained an attractive proposition for betting fans as 25% said they were continuing to bet on the beautiful game, even though the only live games were from less popular leagues such as the Belarusian Premier League and Nicaraguan Primera Division.
The full survey results can be found at https://www.freebets.com/freebets-com-survey-online-betting-during-the-covid-19-crisis/.
Latest News
Stakelogic and SEGA SAMMY CREATION unite to ignite the future of online gaming

Stakelogic, the technology-driven studio behind some of the world’s most popular online slots and live-casino innovations, is proud to announce that it is now part of SEGA SAMMY CREATION INC. (“SEGA SAMMY CREATION”).
This milestone combines SEGA SAMMY’s global distribution network with Stakelogic’s proven creative power, unlocking great synergy and setting the stage for accelerated growth across regulated markets.
“Joining forces with SEGA SAMMY CREATION opens a new chapter for our organisation,” said Stephan van den Oetelaar, CEO at Stakelogic. “We have always believed our studio could reach even greater heights, and the great synergy between our teams is already driving new ideas that will benefit operators and players around the globe.”
Koichi Fukazawa, Senior Executive Vice President and Group CFO of SEGA SAMMY, added: “Stakelogic’s relentless drive for innovation perfectly complements our long-term strategy to deliver world-class entertainment experiences. Together, we will leverage our shared technology, talent and market expertise to create value that neither company could have achieved alone.”
The post Stakelogic and SEGA SAMMY CREATION unite to ignite the future of online gaming appeared first on European Gaming Industry News.
Latest News
Cash Pig 2 is here and it’s bringing even more Vegas-style thrills to the reels!

As the highly anticipated successor to the Booming Games smash hit, Cash Pig, this exciting new release boasts a 5×4 grid with 30 paylines and stunning new visuals.
All the features you loved from the original return—Piggy Bank, Minor Elimination, Major Upgrade and Free Spins—plus a whole lot more to keep the action sizzling!
In Cash Pig 2, the base game is packed with two growing piggy banks—one that collects Scatters to trigger Free Spins and another that collects coins to activate the Piggy Bank feature. During Free Spins, all wilds are collected, plus you’ll see Minor Eliminations and Major Upgrades, as well as a thrilling Wild Spin at the end where all collected wilds are dropped onto the board for one final chance at huge wins!
This Vegas-themed sequel doesn’t just keep the good stuff from the original, it elevates it. So get ready for even bigger wins and a whole lot of fun with Cash Pig 2.
Moritz Blume, Vice President of Product at Booming Games, said: “With Cash Pig 2, we’ve taken everything players loved about the original and cranked it up to eleven. This isn’t just a sequel—it’s a full-blown evolution. From the dual piggy banks in the base game to the dynamic Free Spins with wild collection, eliminations, and upgrades, every feature has been carefully crafted to deliver more excitement, more engagement, and ultimately, more rewarding gameplay. The Vegas vibe is stronger than ever, and we’re confident players will love the high-energy, high-potential experience Cash Pig 2 brings to the table.”
The post Cash Pig 2 is here and it’s bringing even more Vegas-style thrills to the reels! appeared first on European Gaming Industry News.
Latest News
Altenar leverages power of influencers with Tipster Module launch

Leading sportsbook technology provider will deliver curated tips, Boosted Odds and customisable marketing features for operators with new technology
Altenar has launched an innovative Tipster Module to allow its operator clients to integrate expert insights from influencers directly into their platform, capitalising on the growing trend of influencer marketing.
Through Altenar’s solution, bets from tipsters or influencers can be highlighted in a range of different ways, including as Boosted Odds to provide further visibility to the selections, with the option to assign a name, avatar and unique background to each profile.
The new sportsbook feature gives operators a range of marketing options which can allow their brand to stand out and make the most of sponsorship deals with, for example, a brand ambassador. It also includes functionality to highlight tips from affiliate websites.
As gambling advertising laws are tightened in a variety of countries around the world, Altenar’s innovation provides an important solution to increase brand awareness, grow revenues and boost retention rates.
Dinos Doxiadis, Altenar’s Director of Product – Sportsbook & Data, said: “We know that strict rules around gambling advertising are a challenge for many of our clients and we were keen to produce a solution which can support their marketing activities.
“The use of influencers with a significant online following has become a common form of advertising in many industries and our Tipster Module allows operators to adopt this approach as part of their marketing strategy. Influencers can be used to enhance brand awareness and drive traffic to a sportsbook and we are excited to offer this feature to our sportsbook clients.”
The post Altenar leverages power of influencers with Tipster Module launch appeared first on European Gaming Industry News.
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