Industry News
Poker site records a 92% increase in online poker interest during UK lockdown
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Online poker is experiencing a resurgence as more Brits are turning to playing than ever before as a result of lockdown, new research reveals.
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Online poker is also experiencing an influx of new players, as searches for ‘poker rules’ and ‘best poker hands’ rose by 87% and 282% in a month.
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GGPoker has witnessed a 92% increase in online poker interest since the UK lockdown began, as well as an increase of 102% in new users.
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Interest in Texas Hold’em poker has also increased by 292% month on month, while searches for ‘how to play poker’ have seen a 200% rise.
Online poker has seen a significant increase in interest since the UK lockdown began, leading to an influx of new players for online poker sites, new research shows.
Analysis of Google Search Trends and Analytics data conducted by online poker provider GGPoker shows that more Brits are turning to playing the popular card game to help pass the time while lockdown restrictions are in place.
The month following the UK heading into lockdown saw a massive 282% increase in searches for ‘best poker hand’, while searches for the top four poker hands are also up: royal flush (47%), straight flush (106%), four of a kind (66%) and full house (43%).
Looking at search trends over the past three months shows that interest in online poker has grown steadily since the end of February, with searches for ‘Texas Hold’em’ having increased by 292% month on month.
This increase is seemingly largely due to new players looking to take up poker, with searches for ‘how to play poker’ seeing a 200% increase month-on-month, ‘poker rules’ seeing a 98% rise and ‘poker hands’ seeing a 182% growth.
Interestingly, although players are no longer taking part in face-to-face tournaments, total searches for ‘how to bluff’ also increased by 144% in the first month, implying that players are keen to strengthen their strategy in preparation for when lockdown ends.
GGPoker’s own data shows that interest in online poker is up by 92% as measured by an increase in sessions on their UK site, which has led to a surge of 102% in new users.
Jean-Christophe Antoine, Head of the GGPoker Network, says: “With people looking for ways to pass the time and escape from the current climate, it’s no surprise that popular escapism activities like playing poker online have seen a substantial increase in interest over the past few months.
“We anticipate that poker engagement will continue to grow and we look forward to seeing how the market evolves as a result of old and new players alike continuing to refine, adapt and advance their online skills.”
Canadian poker sites have also seen a significant increase in interest over time among new players, as searches for ‘how to play poker’ have risen by 60%, ‘poker rules’ queries have increased by 21%, and ‘Texas Hold’em’ searches have grown by 42% month-on-month.
Industry News
LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy
LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.
The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.
Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.
“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.
“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”
The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.
The post LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy appeared first on European Gaming Industry News.
Industry News
Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead
Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.
With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.
Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.
“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.
With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.
“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.
According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.
“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.
Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.
“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.
The post Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead appeared first on European Gaming Industry News.
Industry News
Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024
Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.
This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.
Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”
The post Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024 appeared first on European Gaming Industry News.
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